Michelle Winter Email & Phone Number

Calgary, Ab, Ca

Calgary, Alberta, Canada

Calgary, Alberta, Canada

Providing marketing strategy and project management on internal and external projects, including launching the online storefront to assist Franchisees in developing successful local store marketing (LMS) initiatives.

Calgary, Canada Area

Supported organizational goals and objectives by leading cross functional teams to develop marketing strategies using integrated media plans and compelling creative for large complex organizations such as SAIT, RBC Agriculture Division, Original Joe’s restaurants and Alberta Health Services. Developed and nurtured client and team relationships leading to sustainable long-term financially positive relationships.Successfully led the SAIT account for +3 years to develop strategy, planning and execution of brand development initiatives, creation of measurable customer marketing plans and programs, including development of digital strategy including website and social media execution including organic search strategy and paid ads.

Calgary, Canada Area

Leveraged and customized SUBWAY National Marketing Programs to increase individual Alberta +450 location store revenue and guest counts. Recruited, coached, and mentored 3 direct reports. Executed and evaluated regular competitive and environmental market scans, informing recommendations to AB Board of Directors.Negotiated and executed Alberta-wide NHL, CFL, WHL and local Community sponsorships and with memorable experiential events leading to brand affinity and increased sales.

Calgary

To support overall corporate goals and objectives, developed and executed integrated marketing and brand building initiatives that delivered increased sales for all CRAFT locations across Canada, including managing and mentoring direct team members and dotted-line team members.- Managed local and regional marketing initiatives to ensure alignment with overall CRAFT brand- Identified and managed national media opportunities and exposure - Provided strategy and management of all media and social media buys nation-wide - Manage and collaborated with teams on company-wide food & beverage menu changes- Managed website and development & implementation of social media content/content calendars

Calgary

Developed the strategy and managed the implementation of national and local marketing programs that supported company goals and objectives. Developed and managed +10 new location Grand Opening events across Canada, as well as individual Franchisee events (planning & execution). Managed, mentored, and empowered direct report to grow within the role. - Ensured “best in class” delivery of all branded initiatives to different and elevate Good Earth over the competition - Established/managed relationships with digital, public relations, media and creative agencies, as well as freelancer partners.- Responsible for community, environmental and not-for-profits partnership collaboration, strategy/execution and increased yearly donations.- Launched new loyalty program (Good Earth Rewards) with mobile application as quick pay option, managed internal and external resources to implement the program- Built strong relationships with Franchise Partners and internal stakeholders to gain insights, trust, engagement and buy-in across the system - Supported the Regional Managers, provide local store marketing support (LSM) to individual locations to increase overall sales and visits - Planned & executed all Corporate, Grand Opening and individual Cafe events (includes purchasing local media, booking entertainment, securing suppliers, etc.)

Calgary, Canada Area

Calgary, Canada Area

Appetite is a brand and communications consultancy with offices in London, UK and Calgary, Canada. Appetite helps organizations uncover and develop their unique identity and communicate through inspiring, engaging and effectively planned and designed marketing communications.

Calgary

Assist in implementation of internal and external communication programs, management of new iF series website development and provide writing and strategy assistance in development of 2012 Marketing Plan.

• Provide strategic leadership and recommendations to successfully deliver on client’s short and long term results with integrated traditional advertising and social media marketing campaigns. • Deliver leadership, management and motivation to direct reports to foster continuous growth.

Client Portfolio: EPCOR, YWCA of Calgary, Imperial Oil, Government of Alberta (Children’s Services) and Market MallProvided strategic leadership to successfully achieved positive client relationships, profitability and team performance.

Lead a multi-disciplinary team and successfully achieved client retention, business unit profitability and team performance for client such as Royal Bank (Agricultural Department) and the Government of Alberta

• Provided strategic marketing and advertising recommendations and execution to the SaskTel Mobility portfolio with an estimated yearly spending of $3.4 million dollars. Campaign tactics included TV, radio, outdoor, print and direct mail as well an internal employee publications and announcements.