Michelle Naden Email & Phone Number

Los Angeles, California, US

Los Angeles, California, US

• Led social marketing efforts for food and beverage brands.
• Led social AOR relationship with Dole Packaged Foods (Dole Sunshine), serving six brand teams to promote both established brands and new innovations (Dole Whip, Good Crunch). Led planning, strategy, execution and.
• Led original in-house content creation, partnerships, and promotions, helping pitch, craft and execute Dole Sunshine’s most successful promotion of all time (Dole Whip Day) and orchestrating partnerships with brands.
• Launched Dole Sunshine’s TikTok channel, leading the effort from education and socialization to strategy and execution.
• Launched Dole Sunshine's supplement + probiotic soda brand The Secret Nature of Fruit on social, establishing all-new strategy, voice and visuals.
• Crafted bespoke influencer campaigns for Dole and Nissin, selecting diverse sets of influencers against rigorous brand standards. Worked with talent representation and directly with creators to negotiate contracts.

Encino, CA, US

• Led agency partnerships, growth, and accounts with F500, entertainment, and nonprofit brands across digital/social media strategy, creative, premium customer acquisition campaigns, original video content, websites.
• Acquired HBO Max AOR relationship for growth marketing, where our digital/social customer acquisition campaigns helped the streamer achieve 73.8 million global subscribers in 2021, beating forecasts.
• Account lead on the Stand Up to Cancer AOR account (social, email, web); developing the client relationship and leading the internal team. Led strategy on the year-end giving campaign (biggest initiative of the year).
• Established a new agency capability and revenue stream: TikTok Branded Effects (AR lenses.) I identified the opportunity, initiated the relationship with the TikTok Partnerships team, and shepherded our tech, design.
• Elevated agency marketing materials, crafting reels for numerous campaigns resulting in winning Clio, OMMA, and Shorty awards for our Knives Out: Get Your Cut digital activation.
• Passionate about food, health and wellness, I initiated, established, and led the agency's food + beverage offering.

• Led marketing at a better-for-you RTD functional beverage brand sold in retail and DTC (Erewhon, Bristol Farms, Lazy Acres, Tocaya Organica) balancing high-level strategy with hands-on execution at a fast-moving.
• Crafted 360 launch marketing campaign and execution plan in two months with a team of three. Planned omnichannel go-to-market strategy that included a 3-month sampling tour, brand partnerships, paid media, social.
• Supported Creative Director in crafting brand and messaging guidelines, visuals, and creative campaign ("Good Energy.")
• Optimized customer experience and engagement across packaging, Shopify e-commerce website, email, and social.
• Led marketing partner buildout, researching, interviewing, RFPing and selecting media agency, PR agency, creative agency, experiential agency, web / SEO team, photographer, and copywriter.
• Sought and nurtured meaningful partnerships with like-minded brands on and offline, executing social media partnerships, a month-long sampling series at Southern California fitness studios (CorePower Yoga, F45, Yoga.

Los Angeles, CA, US

• Led digital/social team in 360 integrated consumer marketing campaigns overseeing strategy and execution as Senior Vice President, Integrated Marketing. Laid off due to COVID-19.
• Digital/social department head: Co-led digital/social team alongside Creative Director. Built foundations, updated process, expanded staff, updated capabilities and created new strategic vision for the department.
• Consumer marketing strategy: Led, wrote, and presented digital/social proposals for premium film, TV and streaming properties with cross-functional print and A/V teams (research, brief, brainstorming, creative.
• Agency growth marketing (B2B): Developed and executed marketing plans across touchpoints including brand, website content, social channels, e-mail marketing, newsletters, capabilities decks, and relationship development.

Los Angeles, CA, US

• Developed consumer and B2B marketing strategies that led to creative marketing awards, agency growth and team development as Senior Vice President. Crafted agency brand. Helped build social media division.
• Agency transformation: Delivered 2-year strategic plan including agency and client development. Helped build social media division. Transformed creative strategy / proposal / new business processes leading to increased.
• Consumer marketing strategy: Led winning digital/social proposals for entertainment and travel brands with cross-functional teams (hands-on research, brief, brainstorming, creative strategy, creative direction, copy.
• Agency Brand: Updated brand to better address market needs (conducted market research, customer surveys, stakeholder interviews, visioning workshop, persona development, brand bible.)
• Agency Growth Marketing + Business Development (B2B): Developed and executed comprehensive marketing plans and executed across all touchpoints including brand voice, website content, social channels (organic & paid).

Santa Monica, CA, US

• Led brand, marketing, creative, and PR/communications efforts for animal rights nonprofit, including the launch of a feature documentary in theaters and on Netflix.2019
• Led data-driven customer acquisition campaign across search, social, display, video, landing page, offer and poll that successfully changed hearts and minds. Led media and creative agency RFP and managed overall.
• Developed and executed launch strategies to promote the nonprofit’s acclaimed documentary (theaters, VOD, Netflix) to raise awareness and build a community to support consumer, legislative and fundraising programs..
• Delivered owned and paid social campaigns and content and managed influencer and celebrity integrations, resulting in a 900% gain in social advocates.
• Nurtured then mobilized the community to generate thousands of signatures, raise funds and influence public opinion, resulting in new legislation in the US and Canada.
• Worked directly with California senator’s office to build support for new legislation.

Encino, CA, US

• As first head of strategy, marketing and growth, transformed production shop into best-in-class small agency, exponentially increasing revenue and nearly tripling staff. Architected and grew company in multi-faceted.
• Led cross-functional strategy/creative/tech teams, pitching and planning 360° digital consumer marketing campaigns from brief through execution, winning 40+ awards including Webby, Clio Key Art, Shorty, FWA, OMMA, IAB.
• Established standards for a culture of unconventional thinking that incorporated cultural trends, social listening, consumer and competitive insights enabling us to deliver marketing “firsts” featured in AdAge, Adweek.
• Built premium brand that drew inbound prospects, long-term client partnerships, and exceptional talent.
• Acted as CMO, building marketing process, channels and teams from the ground up; expanding brand across all channels: website, case studies, social, awards, capabilities decks, CRM, email, newsletters, PR. Planned.
• Spoke as a thought leader, produced speaking events and represented agency at conferences (OMMA, AdTech, SXSW, Digital Hollywood).BUSINESS DEVELOPMENT / GROWTH

Encino, CA, US

• Built agency’s social media marketing capabilities, building and training teams in social listening, storytelling, original content creation, event coverage, video, voice, community management, paid media and analytics.
• Conceived, pitched and executed social and editorial strategies that drove engagement, acquisition and retention across platforms.
• Managed creative/production process and external partners.
• Relentlessly pursued innovation opportunities and platform developments so that our clients would be first to harness emerging trends in unprecedented ways (Facebook, Instagram, Twitter, Snapchat, YouTube, Google.)
• Developed and marketed 12+ award-winning mobile apps on iOS and Android (original IP as well as branded apps for Disney, Paramount, AMC, etc.)
• Selected, set up, and maintained agency sales and marketing systems (database, automation, CRM.)

• Pitched, developed and oversaw 360° integrated consumer marketing strategies and executions (video/print/digital) in partnership with senior marketing execs, filmmakers and talent. ($100k – 2M) (consumer electronics.
• Senior lead on the Discovery Networks team; Crew was the digital agency of record who strategized, executed, and reported on all Discovery's websites, online media campaigns, games, apps, and online publicity. I.
• Conceived and managed multi-channel marketing programs for a wide variety of entertainment clients, acting as the digital lead in all-agency integrated pitches (key art, OOH, original video content, trailers, websites.
• Developed some of the first Facebook apps to promote film and TV properties, as well as some of the first MySpace promotions.
• Brought in new business via prospecting and developing client relationships.

King Of Prussia, PA, US

• Generated, developed and expanded relationships with F500 brands, creative and media agencies by offering innovative executions and approaches in a new, competitive space at a high-growth startup (responsible for.
• Authored and presented creative + media analyses and conducted brand performance studies, uncovering opportunities to elevate performance on subsequent campaigns.

King Of Prussia, PA, US

• Hired as entertainment expert at new West Coast branch to advise on best practices while orchestrating simultaneous dynamic high-profile digital media campaigns with aggressive timelines.

• Managed creative production at Hollywood’s first trailer shop, working with studios, networks and automotive clients to create original brand and marketing materials (key art, trailers, promos, home entertainment.
• Oversaw and orchestrated in-house and studio photo shoots.
• Created corporate marketing materials and helmed creation of first-ever company website.

Los Angeles, CA, US

• Created original brand and marketing materials ($100k – 1M) for films in partnership with top-tier creative agencies, world-class photographers, A-list filmmakers and talent. Worked under EVP, Creative Advertising.
• Managed relations with filmmakers and talent / teams.
• Helped produce high-budget photo shoots with complex custom-built sets and A-list talent.
• Coordinated with Creative Services, Publicity, Media, Promotions, Digital, International and Finance.
• Helped shepherd unit photographer / photography / approvals / key art process.
• Responsible for the accuracy of budgets and finance reports.

Bachelor Of Science - Bs, Communications

Education record