Michelle Welch Email and Phone Number
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As a high-impact marketing executive for cybersecurity companies, I shape GTM models that drastically improve top-line and bottom-line growth. My unique business sense and strategic insights have had wide-reaching impacts throughout the tech industry. I am an operational wizard and an agent of change. My natural problem-solving and organizational skills allow me to break complex, laborious projects into achievable milestones. As a result, I am uniquely able to guide companies through transition periods, including brand transformations, mergers and acquisitions, and global expansions. Highlights of my career include:- Set the GTM strategy at 2 global tech companies as the highest-ranked marketing executive.- Led WatchGuard’s transformation from SMB firewall vendor to a robust cybersecurity platform provider.- Served as the executive sponsor for multiple transformative acquisitions.- Contributed to two highly successfully company sale processes.- Coined the industry phrase “software monetization” as a brand leader at SafeNet. - Named Top 10 Women in Cybersecurity by Cyber Defense Magazine. I consider myself a “communications ninja.” I believe that a strong, unified message can drive synergy between even the most oppositional of parties. With this in mind, I guide all aspects of corporate communications to ensure a consistent, engaging narrative across the company. This enables me to drive brand excitement and goal alignment, both internally and externally. Outside of the office, you might find me hiking the mountains near Seattle or relaxing at a local tapas bar. I also love making “fancy” dog biscuits for my fur baby, Emma. If you would like to add a top-performing industry leader to your network, feel free to connect with me on LinkedIn. I would love to hear from you! Core Competencies: Go-to-Market Strategy | Channel Partner Programs | Executive Leadership | Cybersecurity | Global Marketing | Network Security | Strategic Planning | Business Transformation | Brand Development | Mergers & Acquisitions (M&A) | Change Management | Revenue Growth | Sales Pipeline Development | Strategic Partnerships | Global Expansion
Watchguard Technologies
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Cmo And Svp Of Business StrategyWatchguard Technologies Jul 2022 - PresentSeattle, Wa, Us
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Senior Vice President, Marketing & ChannelWatchguard Technologies May 2015 - Jul 2022Seattle, Wa, UsI oversee global marketing and GTM strategy for one of the most innovative and fast-growing companies in cybersecurity. My efforts directly impacted the company’s rapid growth, more than doubling revenue since I came on board. Selected achievements: - Led a global, multi-year effort, to transform WatchGuard from a SMB firewall vendor to a strategic cybersecurity platform vendor through rigorous planning, repetitious and thorough communications, and milestone orientated execution plans.- Increased marketing sourced pipeline by 25% and tripled product trial conversion by modernizing the mar-tech stack and transforming the company’s GTM teams into buyer intent interpretation and influence ninjas as opposed to lead generation machines.- Grew the WatchGuard partner ecosystem by ~250% and fueled a ~120% increase in revenue during my tenure by shifting GTM goals and incentives to focus on 3 distinct motions – recruitment, retention, and expansion while also restructuring the partner financial incentive program to reward cross-portfolio adoption and YoY growth attainment. - Led the strategic and operational integration of Panda Security employees, partners, and technology.- Served as a founding member and executive sponsor for Women of WatchGuard (WoW), a peer group whose mission is to support and inspire women to advance professionally and personally through networking, mentoring, and professional development opportunities.
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Vice President Marketing, Identity And Data Protection, GemaltoGemalto (Now Thales Digital Identity & Security) Jan 2015 - May 2015Meudon, FrIn July 2014 Gemalto announced intent to acquire SafeNet, Inc., that transaction was closed in January 2015 at which time I was named Vice President of Marketing for the newly created Identity and Data Protection division within Gemalto. In this role I was responsible for global product, field, channel, and interactive marketing for the division, as well as, continued management over the company's in-house creative design organization. -
Vice President, Global Marketing - Safenet, Inc.Gemalto (Now Thales Digital Identity & Security) Nov 2013 - Jan 2015Meudon, FrAs the highest-ranked marketing executive at the company, I defined the strategic direction for marketing teams across the company. Not only did I optimize spend, but I also introduced critical programs that aligned the global brand across all areas. Moreover, I guided the communications strategy through its acquisition by Gemalto in 2015 for ~25x EBITDA. Selected achievements: - 30% of all sales opportunities sourced by the marketing team in 2015. - Designed inbound marketing strategy that increased organic traffic to the website by 113%. - Obtained 40K sales inquiries in 2014 alone, with 10% conversion rate to an opportunity. - Rebuilt the global marketing organization for the data protection department from the ground up. - Oversaw development of an online platform that supported 500+ technology integrations.
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Vice President, Software Monetization & Corporate Marketing - Safenet, Inc.Gemalto (Now Thales Digital Identity & Security) Apr 2013 - Nov 2013Meudon, FrIn 2013, I was tasked with continuing to oversee the Software Monetization marketing initiatives, while taking on additional responsibilities as head of corporate marketing. This included web, creative, and communications teams. I was elevated to this position in order to build an SEM function from the ground up.Selected achievements:- Decreased marketing spend by 25% while improving quality of work by in-housing creative teams. - Rebuilt the shared marketing resources division and developed a unified vision for all software monetization product lines. - Redesigned the organizational structure and information outlets for corporate communications.- Developed process to ensure that all English marketing content in local language sites got translated within 3 months.
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Marketing Director, Saas & Software Monetization Solutions - Safenet, Inc.Gemalto (Now Thales Digital Identity & Security) Mar 2009 - Apr 2013Meudon, FrIn 2009, I was given leadership over marketing strategy for the software rights management (SRM) division, which is now known as the Software Monetization unit. In 2011, I was promoted to director and given the additional responsibility for overseeing field and web marketing. Selected Achievements:- Led the effort to reposition the business from a security-focused, dongle-centric offering to a suite of software monetization solutions focused on the enablement, enforcement, and administration of next generation software consumption business models. - Coined the phrase “software monetization,” which is now widely utilized throughout the industry. - Played an instrumental role in the acquisition and integration of Aladdin Knowledge Systems.- Established SafeNet’s first ever inbound marketing department, which increased organic traffic by 85%.- Launched the company’s first automated marketing strategy, which boosted lead conversion by 40%. - Designed a system to measure marketing team’s performance against metrics, which is now used across the company.
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Product Marketing Manager, Embedded Networking & Drm Solutions - Safenet, Inc.Gemalto (Now Thales Digital Identity & Security) Feb 2008 - Apr 2009Meudon, FrAs Product Marketing Manager, Embedded Networking and DRM solutions I was responsible for taking a traditionally product-centric selling model and building integrated solution marketing programs to address new and emerging mobile DRM, networking, and telecommunication markets for our embedded product portfolio.
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Sr. Product Marketing Specialist, Drm & Oem Products - Safenet, Inc.Gemalto (Now Thales Digital Identity & Security) Feb 2007 - Jan 2008Meudon, FrAs the Sr. Product Marketing Specialist, DRM and OEM products I was responsible for all content creation, maintenance and distribution for the company’s more than 80 IPsec, MACsec, and DRM security toolkits, chips, processors, and appliances.
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Marketing & Communications Manager - Safenet, Inc.Gemalto (Now Thales Digital Identity & Security) Feb 2007 - Dec 2007Meudon, FrDually responsible for corporate communications (media, analyst, and employee relations,as well as, M&A communications) and marketing communications for the company's portfolio of DRM products and MediaSentry Services.
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Public Relations Specialist - Safenet, Inc.Gemalto (Now Thales Digital Identity & Security) Nov 2004 - Feb 2007Meudon, FrResponsible for various aspects within the company's corporate marketing department including but not limited to media, analyst investor, and employee relations, as well as, M&A communications.
Michelle Welch Skills
Michelle Welch Education Details
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Towson UniversityMass Communications
Frequently Asked Questions about Michelle Welch
What company does Michelle Welch work for?
Michelle Welch works for Watchguard Technologies
What is Michelle Welch's role at the current company?
Michelle Welch's current role is CMO | Head of GTM Strategy | Cybersecurity | Revenue Growth | Transformative M&A | MSPs & Channel Partners | Brand Transformation | Communications | Global Leadership | Pipeline Development | Culture Transformation.
What is Michelle Welch's email address?
Michelle Welch's email address is mi****@****inc.com
What is Michelle Welch's direct phone number?
Michelle Welch's direct phone number is +120661*****
What schools did Michelle Welch attend?
Michelle Welch attended Towson University.
What skills is Michelle Welch known for?
Michelle Welch has skills like Saas, Go To Market Strategy, Strategic Partnerships, Lead Generation, Product Marketing, Cloud Computing, Demand Generation, Product Management, Enterprise Software, Business Development, Solution Selling, Management.
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