Michelle Farrell (Murphy) Email & Phone Number

Greater Boston

OMNI Jewelry and Fashion Accessories

Greater Boston Area

OMNI Jewelry and Fashion Accessories• Assist the merchant with the strategy, development, and selection of merchandise while supporting the department through the entire product lifecycle.• Acted as merchant during Summer 19 line building, worked with Merchant Manager to build the assortment.• Helped re - launch sterling silver business in Holiday season, generating $1 million dollars in sales.Initiated a new process to improve jewelry information on shot sheets through working with catalog team.• Currently acting as merchant while role is vacant, including preparing mock assortment for Holiday 19 line building and Spring 2020 frameworks.• Prepare weekly/monthly/quarterly reporting and analyze performance including developing new go forward strategies.• Enter seasonal purchase orders by style, color, and size.• Order, track, and organize samples for every season, keep track of correct versus incorrect samples.• Present key collections to catalog team, web team, and visual team during product handoffs.• Prepare for and attend catalog layout reviews and web thumbnail reviews ensuring accuracy and placement.• Attend store floor set layout reviews, and present product and strategies to Allocation and Planning teams.• Provide information for all items in catalog through copy cards.• Review and correct all catalog and web content as released, work with teams to ensure accurate product representation.• Maintain knowledge of retail industry trends as well as strong customer understanding.• Responsible for completing in depth competitive analysis each season by shopping competitors online and in store.• Collaborate with team members, and develop strong cross functional partnerships with Allocation, Planning, Sourcing, and Design.

Westborough, Ma

• Coordinate and plan various fundraising events driving revenue to exceed business plan.• Brought on 7 new sponsors to participate in fundraisers and increase revenue since March 2017.• Surpassed 2017 business plan by 10.8% in 8 months.• Generated “new money” from new events and sponsorships totaling 16.7% of business plan.• Analyzed local companies to develop two new corporate matches (first official corporate match of a new Fill the Boot in New England).• Coached fundraising teams for marketing events with creative ideas to drive revenue.• Created strong relationships and collaborated with team members, new and existing sponsors, and business owners to drive for high results.

Albany, New York Area

• Promoted to manage all marketing efforts from event planning to all social media outlets- posting, commenting and sharing daily, promoting our in-store events and trunk shows.• Built relationships and coordinated with designers to schedule two trunk shows every month.• Analyzed trends and blogged about new merchandise, product styles, trends, and in-store events and allocated to customers and vendors to increase sales.• Check and ensured reviews on all mediums are responded to, and take proper action to problem solve if necessary.• Preserved and promoted our reputation by branding the business as best bridal shop in the Capital District.• Updated Website with upcoming events, store hours, and current designers.• Planned and executed creative photoshoots collaborating with photographers, florists, models, and hair and make-up stylists.

Albany, New York Area

• Promoted to lead all fitting appointments and manage seamstress workload• Allocated workload among seamstresses to ensure completion for customer fittings and pick-ups. • Educated brides on alteration techniques being completed to achieve the perfect fit.• Counseled brides during alteration process, built trust by reassuring we will go above and beyond for their satisfaction.

Albany, New York Area

• Promoted to second lead sales consultant to further increase sales for the business.• Acted as a buyer on owner’s behalf and evaluated merchandise at a designer’s preview collection in Barcelona, Spain selecting the dresses to be sold at our store.• Exercised visual merchandising skills by preparing window and mannequin displays weekly.• Educated retail customers with product knowledge and trends including silhouette, design elements, fabrics, accessories, and budget.• Demonstrated ability to close the sale by emphasizing the significance of high quality gowns combined with superior customer service.

Syracuse, New York Area

• Extra in Saratoga Casino Commercial• Assisted in hosting pro golf event at Vapor Night Club socializing with attendees• Hostess at Turning Stone Casino promoting new venues with restaurants and night clubs• Price is Right Live model at Turning Stone Casino

Albany, New York Area

• Received Performer of the Month July 2011, November 2012, June 2013 for achieving highest SPH in our store• Achieved highest sales volume in our store on Black Friday 2012 using styling expertise and building client relationships• Provided excellent customer service in building looks for clients using product knowledge to increase store conversion• Prepared shipment for replenishment on sales floor or back stock by unpacking, censoring, and steaming merchandise• Proficient on POS system, RSS, to ring transactions and locate merchandise to complete charge sends• Assist in monthly window displays and floor sets as directed by corporate using visual merchandising directories

Bachelor Of Applied Science - Basc, Fashion Merchandising, 3.98

Double majored in Fashion and Textiles and Communication Studies in three years.

Bachelor Of Applied Science - Basc, Fashion Merchandising

Activities and Societies: Trend Forecasting, Fashion StylingStudy Abroad in Paris and London, Summer 2012