Michelle Oglakhchyan, Mba Email and Phone Number
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Veteran growth marketing professional with extensive experience in developing, implementing, and managing successful customer acquisition campaigns focused on both direct to consumer brands and B2B services. I hold an MBA in Marketing Management and International Business from Loyola Marymount University.During my digital marketing tenure. I've worked on over 250 digital campaigns, predominately focused in driving e-commerce performance and lead-generation goals. I have hands-on expertise managing and analyzing Search Engine Optimization (SEO), Search Engine Marketing (SEM), Display/Programmatic, Retargeting, Inbound Marketing (Drip Campaigns), Email Marketing (Welcome Series, Win-Back, Non-Purchaser, Abandon Cart, and Newsletter campaigns), Content, PR, Paid Social Media (expert Facebook Marketer managing over seven figures in budget, Mobile, Shopping Comparison Engines, and Affiliate Marketing.I consider myself a blend of creativity and analytical skill with a strong results-oriented, metrics-driven approach to problem solving. I have predominately been attracted to fast-paced "start-up" type environments where I can directly see my impact, be given a high degree of autonomy to innovate and execute marketing solutions and where I can be part of something new and exciting.AREAS OF EXPERTISE:Customer Acquisition: E-commerce, Lead Generation, SEM, SEO, Content Marketing, Display, Retargeting, Paid Social, Shopping Comparison Engines, Affiliate Marketing Customer Retention: Email, CRM, Customer Segmentation Analytics and Reporting: Google Analytics, Google Tag Manager Implementation and Management, Audience Segmentation, A/B Testing, Excel, SQL, Campaign Optimization Client Services: Bus Dev and Sales collateral and communication Traditional Media: Direct Mail Development and Execution, Trade Shows (Exhibiting, Sponsorships)Content Creation: White-paper, E-Books, Case-Studies, Articles, Blog-Writing, Marketing Collateral, Website development/revitalization
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Vp, Performance MediaPrettylitter Feb 2024 - PresentLos Angeles, Ca, UsLead all things performance paid media.
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Senior Director, Growth MarketingPrettylitter May 2018 - Feb 2024Los Angeles, Ca, UsStrategy, execution and optimization of: Facebook/Instagram Ads, AdWords/Google Shopping/YouTube, Bing, Display Retargeting, Programmatic Display and Video, Native Ads (Outbrain/Taboola/Gemini), Snapchat, Pinterest, Reddit, Quora, Twitter.
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Director Of E-CommerceLiquid I.V. Apr 2017 - May 2018El Segundo, California, UsLead the strategic planning, budget allocation, execution, management of the Liquid I.V.'s e-commerce roadmap including web development, SEO, native advertising, paid social, paid search, display, content marketing, shopping comparison sites, email, and conversion optimization (personally manage all paid media efforts on Facebook Ads Manager, Adwords, Taboola, and GDN)Liquid I.V.®’s Hydration Multiplier is a great-tasting, Non-GMO electrolyte drink mix that utilizes Cellular Transport Technology (CTT) to deliver hydration to your bloodstream 2-3x faster and more efficiently than water alone. Based on the science pioneered by the World Health Organization (WHO), Liquid I.V.® is specially formulated using a precise ratio of nutrients that, when absorbed, aid in the body’s everyday processes. Translation? More fuel for life’s adventures. Best of all, when you choose to hydrate, it helps others do the same. We currently donate thousands of servings of Liquid I.V.® to developing nations around the world, optimizing the benefits of water for communities who need it most.https://liquid-iv.com -
Consultant - Digital User Acquisition And Retention3Commadigital May 2016 - Feb 20183comma Digital is a team of experienced, growth-minded digital marketers committed to helping clients acquire and retain customers profitably.As Head of Customer Acquisition, I work as a consultant with e-commerce clients to develop, execute, and manage customer acquisition campaigns across digital media channels such as search engine marketing, paid social (Facebook), remarketing, programmatic, and shopping comparison sites. -
Director Of Integrated MarketingVinson Litigation Finance Dec 2013 - Mar 2016• Solely responsible for identifying, developing, testing and implementing the overall multi-channel B2B marketing strategy and budget for the company based on various market segments. Marketing channels I managed: SEO, SEM, Remarketing, Inbound Marketing (Drip campaigns), Email Marketing, Content Marketing, Investor Newsletter, Social Media, Direct Mail, Webinars, Trade Shows/Events • Led website redesign project for proper SEO indexing and multi-device responsiveness – Increased organic search traffic by 500% and improved organic Google keyword ranking for “Litigation Finance” from third page to first• Set-up and administrated all analytics and CRM tools for real-time lead tracking• Analyzed marketing data across channels to quantify ROI and business benefit/impact; Created and delivered monthly, quarterly and annual marketing reporting to CEO and company investors• Restructured and optimized Google AdWords campaign which generated 50% of the company’s leads• Implemented thought-leadership article program generating eight articles published in trades, and three whitepaper/e-books for lead generation program; increased overall lead generation by 115%• Prospected, hired, and managed all outside vendors and partners
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Director Of Account StrategySteelhouse Apr 2013 - Oct 2013Austin (Remote) , Texas, Us• Translated data from SteelHouse’s proprietary behavioral marketing platform to develop custom customer marketing segmentation strategies across multiple channels such as offsite retargeting, on site real time offers and social media marketing for over 50 Big Brand e-commerce clients such Vans, Perry Ellis, TrendMicro, Kaspersky, Cost Plus World Market, WetSeal, BH Cosmetics, Staples, Hammacher, Adagio Teas, Spartan Races, Elizabeth Arden, Original Penguin and C&C California• Diagnosed e-commerce goals with client’s VP of Marketing or Director of E-commerce to architect promotional marketing campaigns using SteelHouse’s creative platform• Created creative briefs for the in-house design team based on client strategies and goals• Evaluated performance reporting and provided optimization and attribution recommendations internally and externally based on clients key performance indicators (Return on Ad Spend, Conversion Rates, Effective Cost Per Acquisition)• Developed control-testing strategies across client campaigns to showcase performance lift• Mentored and trained a group of three campaign specialists and five campaign coordinators on proper campaign strategies, set-ups, media landscape and emerging media trends -
Digital Media SupervisorDirect Partners Jul 2012 - Mar 2013Marina Del Rey, Ca, Us• Guided and drove media strategies (SEM, Display, Mobile, and Social) for La Brea Bakery, Rackspace, NASA Credit Union, and various AAA product lines and help set overall campaign objectives (brand versus direct response objectives)• Prepared plan presentations and oversaw preparation of media plan elements• Supervised, directed and reviewed the development and implementation of specified media plans• Managed media budgets across various teams, such as SEM team.• Built and maintained relationships with media publishers and internal agency counterparts• Scheduled, posted, tracked and compiled performance reports. Optimized vendors based on results.• Maintained knowledge of current online media trends and provide training to Junior Media Planner, and Account Executives• Reviewed site invoices and worked with Accounting and Account Service to ensure accurate payment and prepare campaign reconciliations* Oversee, author and/or constructively edit and review the writing of media documents (timelines, POVs, RFPs, plans, agreements, client memos, and correspondence from within and outside the agency). -
Digital Marketing/Social Media (Freelance)The Ro Public Relations Sep 2011 - Oct 2012* Educated and trained head publicist on Social Media Analytics Tools (Hootsuit), Facebook fan page analytics, and Facebook e-commerce tools* Created 2012 social media plan to boost Facebook and Twitter followers for www.TheRayandTheRO.com* Increased revenue stream for the site www.TheRayandTheRO.com by developing affiliate marketing plan that integrates fashion affiliate offers into the site. This included researching and applying to applicable fashion affiliate programs* Worked with head publicist in determining celebrity gifting for client "Blood is the New Black"* Managed social media content on Facebook and Twitter for Shoppureaddiction.com* Increased Pure Addictions Twitter followers by 65% and Facebook Followers by 20% in 2 months* Developed Media Kit for TheRayandTheRo.com and pitch site to fashion advertisers
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Director - Digital MarketingBluesurf Marketing, Inc Sep 2011 - Jun 2012• Developed corporate marketing strategy including market positioning and messaging for both network and licensing business units • Reached out and developed relationships with mobile ad networks (Adsmob, Mojiva, Mobile Theory, Jumptap) and affiliate networks (PepperJam, Commission Junction, Epic, Ring Revenue)• Owned the set-up, management, testing, reporting and analysis of all mobile marketing campaigns. This includes all text and banner campaigns across mobile networks and affiliate partners• Created and established standards and procedures for mobile campaign set-ups. This includes developing and executing standardized naming conventions, how-to guides for campaign/ad group/ad set-up and testing procedures and performance metrics guidelines for pay-per call campaigns.• Researched competitors in the Call-Tracking industry and composed competitive analysis including SWOT analysis and pricing comparison of the industry• Worked with CEO and CTO in determining business development strategies such as whether to continue purchasing licensed cloud-telecommunications services or to invest in building an internal system. Access at what point in business profitability it becomes sustainable for an internal system
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Senior Account Manager/Social Media Specialist - Adconion DirectAdconion Media Group Sep 2009 - Oct 2011London, Gb• Oversaw West Coast Account Management Team, which included, interviewing, hiring, training, and developing Account Managers. Responsible for developing and managing team’s quarterly performance goals such as retention rate, revenue management and upsell amounts. Also, proactively provided communication and guidance on day-to-day systems• Built-out Account Management team for newly created business units, Joost Video Network and Magnify Platform Service. Also, developed and executed the workflows and processes for the Account Manager role, and provided leadership and guidance to new teams• Worked with Chief Operating Officer, in establishing process, practices and standardized reporting and analysis for new Social Media and Email products. Roll-out products across North-America. Used as foundation for European roll-out.• Increased efficiencies and decreased errors in campaign set-ups by working with West Coast Network Manager in developing best practices, trafficking templates, and supplemental training for campaign managers • Developed and executed operational work-flow, and reporting for new Social Media and Email offerings• Increased efficiencies and decreased errors in campaign set-ups by working with West Coast Network Manager in developing best practices, trafficking templates, and supplemental training for campaign managers -
Account ManagerAdconion Media Group Dec 2007 - Sep 2009London, Gb* Execution of up to 20 new national and international display campaigns a week. This involves booking the insertion order, communicating with client to receive all creative assets, working with ad operations to traffic creative, scheduling media with media team, and troubleshooting any issues their might be. * Simultaneously monitor the delivery and performance to variety of different advertisers across various categories including but not limited to T-Mobile, Bing, Hotmail, Skechers, Adobe, Dole, and King’s Hawaiian equating to $1.2 million dollars of revenue per month* Support Sales Directors in building long-term reliable relationships with agencies such as Universal McCann, Optimedia, DraftFCB, Goodby, Dailey, by acting as the main Client Services Contact on all issues including order maintenance, performance, and troubleshooting. * Work cross-functionally with sales, media and operations to develop and bring branded and performance solutions to clients* Prepare campaign progress reports, analysis and research leveraging internal and external data for presentation to clients both during and after campaigns.* Manage the monthly invoicing process in coordination with the billing department.* Recipient of 2009 Adconion Excellence Award
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Senior Account Executive - OnlineIntegrated Media Solutions Nov 2005 - Dec 2007* Oversaw the online direct marketing campaigns for Home Living Solutions, Regis Beauty Schools, and Bow Wow Breakfast. This involved the creation and implementation of strategic media plans, online media buying and managing client expectations.* Responsible for the creation and analysis of daily flash and weekly client reports for the following clients: Tempur-Pedic Mattresses, Meineke Car Center, Home Living Solutions, Craftmatic Mattresses, First-Health, and Art Institute Schools. * Monitored, tracked and analyzed client search campaigns on Google AdWords, Yahoo, MSN, Ask.com, and other search engines. This involves analyzing keywords on a Cost Per Lead basis and consistent bid management. * Met with various media vendors to learn about new offerings and determine whether they are a fit for a client's media plan* Assisted in the creation of new business proposals. This involves using the @Plan as a tool to research information on a proposed target…i.e. market size estimation, site selection analysis, target profiling. Also involved using Evaliant to find competitor creative and media spend
Michelle Oglakhchyan, Mba Skills
Michelle Oglakhchyan, Mba Education Details
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Loyola Marymount UniversityMarketing And International Business -
Loyola Marymount University, College Of Business AdministrationMarketing And Management
Frequently Asked Questions about Michelle Oglakhchyan, Mba
What company does Michelle Oglakhchyan, Mba work for?
Michelle Oglakhchyan, Mba works for Prettylitter
What is Michelle Oglakhchyan, Mba's role at the current company?
Michelle Oglakhchyan, Mba's current role is VP, Performance Media at PrettyLitter.
What is Michelle Oglakhchyan, Mba's email address?
Michelle Oglakhchyan, Mba's email address is mi****@****ail.com
What is Michelle Oglakhchyan, Mba's direct phone number?
Michelle Oglakhchyan, Mba's direct phone number is +131091*****
What schools did Michelle Oglakhchyan, Mba attend?
Michelle Oglakhchyan, Mba attended Loyola Marymount University, Loyola Marymount University, College Of Business Administration.
What are some of Michelle Oglakhchyan, Mba's interests?
Michelle Oglakhchyan, Mba has interest in E Commerce, Media Analytics, Social Media, Technology, Festivals, Art, Environment, Ad Networks, Music, Advertising.
What skills is Michelle Oglakhchyan, Mba known for?
Michelle Oglakhchyan, Mba has skills like Digital Marketing, Online Marketing, Online Advertising, Mobile Marketing, Email Marketing, Social Media Marketing, Social Media, Marketing Strategy, Advertising, Digital Media, Lead Generation, Sem.
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