Michelle O. Email & Phone Number

Ketchikan, Alaska, United States

Tasked with revitalizing an important economic driver for Ketchikan's economy. Award winning membership growth and grants obtained in just 6 months of hire.

Ketchikan, Alaska, United States

Ketchikan, Alaska, United States

I have taken a group of local radio stations, which previously had lagged in sales, community reputation, and marketing, for over a decade, to new heights of community awareness. We created award-winning community events, completely changed the notion of the creative process for our clients to become an award-winning team, and built and trained a cohesive sales team that has exceeded goals. I also appear on-air twice daily.Developing and motivating people, and bringing new ideas to generate additional revenue streamsStrong background in Strategic Account Management, sales training/leadership, pricing and budgeting Responsible for day-to-day station sales operations and achieving revenue goalsEffectively manages all of the stations' departments not inclusive of managing inventory, pricing, hiring staff, and maintaining market visibilityPlans and manages the daily social media presence of the station group using the latest in digital trendsGrew social media presence exponentially Create community events and promotions that increase community engagementEstablished overall tone and direction and reputations of stations in the community

Ketchikan, Alaska

Developed and executed a comprehensive B2B marketing strategy, including both print and digital advertising, product marketing, public relations, brand positioning and promotionsPlanned and managed the annual marketing budget and closely oversaw advertising and public relations resources Assisted in defining and shaping the online customer experience and website feature setChampioned the business through coordinated internal and external communication plansEnsured the executive ownership team was always up-to-date on all product, service, operations and results, information, and trainingDeveloped strong relationships with trade and business media to imprint the Island Air Express brand in the minds of our target audienceCreated marketing plans and collateral for community events through development of targeted marketing programs, promotional and pricing materials, and other unique programs to drive the business and generate revenueCollaborated with the airline to produce highly effective media events targeting group and key customers

Appointed by Alaska Governor Sean Parnell. To provide vision, leadership, coordination, administrative and technical support to Alaska's local public broadcasting institutions, and to provide contractual staff support services to public telecommunications policy and governance boards.

Ketchikan, Alaska

Marketing Manager for city-owned telecom company, whose goal was to completely overhaul their sales and marketing. I successfully garnered the good-will of the community through the creation of new media, creative events, and the use of social media. Additionally, I helped to create new product lines that the community embraced as part of "their" company, and trained a sales team that had never before had sales goals.Develop and drive event marketing strategies across KPU product platform to create awareness, increase demand and drive revenuePlanned and executed nationally award-winning advertising campaigns. local television programming, and public eventsHighly visible in the community and seen as the "face and spokesperson" for KPU Telecommunications and Electric DivisionsSocial Media Architect for City departments with over a 2000% growth rate in three yearsSpearheaded successful branding initiatives, sales strategies and public relations approaches to underpin and enhance marketing campaign deployment.Helped sales team members continuously improve product knowledge, skill set and career-building potential by motivating strong revenue numbers and continued promotional successMonitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goalsDevised integrated plans to build brand awareness, sales pipelines and customer acquisition plansLeveraged direct marketing, industry partnerships and social media platforms to maximize marketing strategy successCultivated and maintained strategic alliances with key partners and vendorsImplemented, executed and strategically expanded business channel partnerships and program initiativesMentored staff to increase sales and ensure future leadership in the organizationPerformed competitive analyses and adjusted sales and marketing strategies accordingly

Ketchikan, Alaska

Collectively responsible for creating and administering the largest budget item for the Ketchikan Gateway Borough, of nearly $40 millionThe Board president sets the tone for how the School Board will function. The president conducts the Board meetings, interacts with the superintendent and other Board members, serves as the Board spokesperson to the media and the public (unless someone else is identified to be spokesperson) and appoints standing and ad hoc committees and chairs. The president has all the rights of any member of the Board, including the right to move, second, discuss, and vote on all questions before the Board.

Senior Executive of an outdoor media company with a 3.5 million dollar budget. Full fiscal responsibility for sales, operations, and real estate functions, as well as team of 17 employees.

Promoted to this location in order to improve sales and manage sales functions. Took the sales team from a ranking of 150/160 to within the top ten inside of six months. Personally responsible for sales of $1.5 million annually, and managed all national and regional accounts. Requested by name to manage the media placement for Wendy's, Budweiser, and others.

Territory Manager covering all of upstate New York, within 2 years took sales from $29,000 annually to over $900,000 annually and increased occupancy from 29% to nearly 85% annually. Territory included everything north of Syracuse to the Vermont border.