Michelle O'Connell Email & Phone Number

United States

• Spearhead the design and execution of corporate conferences and events, ensuring memorable experiences aligned with client objectives.• Manage all phases of conference development, from strategic planning to post-event analysis, maximizing impact within budget constraints.• Build and maintain strong vendor relationships, securing cost-effective solutions without sacrificing quality.• Orchestrate all logistical components, from venue sourcing to final BEO's, ensuring cohesiveness throughout event.

• Successfully achieve 20%+ in excess revenue post-conference costs for fund organizational expenses, ensuring financial sustainability for future events.• Manage all aspects of event planning for NASIO and NASIP conferences, overseeing logistics for 60+ attendees across multiple states.• Negotiate with vendors, coordinate catering services, and collaborate with AV teams to ensure seamless execution of events.• Prepare and manage run-of-show documentation and detailed budgets pre event, mid event and post event with final summary of expenses with analysis.

New York, New York, Us

• Managed 11-12 high-profile events annually, coordinating logistics and vendor relations for seamless execution across various locations.• Developed strategic virtual event solutions in response to COVID, transitioning in-person conferences into engaging online forums.• Delivered top-tier online product categorization, attribute management, and site re-merchandising for client-specific needs.

Curitiba, Paraná, Br

• Led the launch of three new Shopify Plus websites and Amazon presence, driving $4M in revenue in the first year.• Managed sales goals, email campaigns, and social media to optimize customer experience and boost sales.• Oversaw fulfillment strategy to minimize costs and enhance customer satisfaction while leading a team in Brazil • Build effective and efficient online solutions to maximize profitability•Defined, developed and managed go-to-market strategy for new products and promotional calendars, ensuring timely deliverables, deadlines and successful product launches to meet financial goals.

• Consulted on the design, development, and execution of forums, meetings, and targeted business events to enhance clients' objectives.• Collaborated with founders in a woman-owned consultancy firm on program creation, event marketing, promotion, and revenue management.• Partnered with the team to manage site selection, speaker outreach, and vendor negotiations for successful event logistics.

Secaucus, New Jersey, Us

• Led strategic initiatives to drive revenue growth by managing Shopify platform and overseeing website calendar of events.• Redesigned Shopify theme in collaboration with Design and Marketing teams to analyze KPIs and conduct site audits.• Managed merchandising efforts, implemented marketing roadmaps, and developed engaging product and category pages.

New York, Ny, Us

• Led strategic direction for two E-Commerce channels, surpassing first year plans by 22% by increasing and maximizing on-site engagement and AOV.• Collaborated with cross-functional teams to develop exclusive first-to-market products, secured fresh content weekly on site and KPI drivers were in place. • Spearheaded full re-format of SOPs to enhance customer experience.

New York, Us

• Directed Amazon business exceeding yearly plan by 13%, developing margin builder opportunities for assortment breadth.• Collaborated with cross-functional teams to execute strategic business plans and implement new online policies.• Created vision and initiatives for exceptional user experiences and profitable growth on various online channels.

Doral, Fl, Us

• Led growth strategy for Amazon business resulting in a 174% increase in year one.• Managed DTC E-Commerce growth for over 15 brands, leading a team of six rockstars.• Presented E-Commerce best practices at brand summits and sales meetings to drive strategic initiatives.

New York, Us

• Led E-Commerce division in NY and Asia, optimizing online retail revenue through strategic promotions.• Collaborated with cross-functional teams to analyze consumer behavior and enhance on-site content.• Developed creative promotional plans and ensured timely delivery of products to end consumers.