Michelle Ofiwe Email & Phone Number

Houston, Texas, United States

Write and edit long-form B2B/B2C content for SaaS SEO company. Maintain and improve notable industry blog with 667K monthly readers. Collaborate with content strategist, editors, and in-house/contract writers to develop or revise content.• Develop 10+ posts/month to drive organic traffic, capture leads• Oversee team of 10+ remote writers to produce monthly content• Manage Q2 2022 content audit project with editors, strategist, writers• Express brand style & voice across key marketing channels• Initiated and managed production of company style guide in Q3/Q4 2021• Built key workflows to track and manage project timelines and deliverables

View my clips: View my clips: michelleofiwe.contently.comI write longform reports, profiles, and original essays on subjects including SEO, marketing, music, art, and culture.I've happily written for: NBC News, The Huffington Post, Bandcamp, Esquire, Pitchfork, Complex, Rookie Mag, Model View Culture, and many more. I've developed native advertising content for Adidas.

Houston, Texas Area

View my clips: michelleofiwe.contently.comDevelop monthly B2B/B2C content for clients in the health, technology, hospitality, and travel sectors. Create optimized content for digital marketing campaigns to generate leads and maintain client branding. Collaborate with project managers and editors to produce or revise content strategy that exceeds business needs.• Produce 20+ content deliverables per month (blog posts, quiz content, websites, landing pages, social media posts) by interpreting creative briefs• Organized production of optimized cornerstone content to improve audience engagement by 9% for key client• Increase blog/website readership by 33% for key client• Streamlined digital content strategy for top tier university

Develop monthly B2B technical content for clients in the engineering, manufacturing sectors. Provide project management services to commission, revise, and publish content for 75+ clients in the electrical engineering, manufacturing, and oil & gas sectors. Delegate assignments and responsibilities to a remote team of 25+ technical writers. Collaborate with copyeditors to revise and publish content.• Secure sales by developing and publishing sponsored content• Reduce freelancer budget by developing in-house content development process• Develop custom content strategy for clients via remote session/email• Commission and publish 20+ engineering/manufacturing articles per month

Houston, Texas Area

Developed weekly, monthly, and quarterly B2B content to generate leads and promote partners. Delivered internal and external content deliverables (web/blog content, email drips, presentations, newsletters, landing pages, print collateral) on popular topics in the digital transformation and technology industries. Compiled marketing & content reports across four markets to develop marketing strategy.• Spearheaded creative podcast project by producing/editing 10 episodes• Expanded blog readership by 22% by developing 4+ blog posts per month• Refocused and optimized website, increasing traffic by 13%• Formalized framework for keyword and market research for all projects

Richardson, Tx

Created daily, weekly, and monthly digital content targeting over 26,000 UT Dallas students. Maintained $15K marketing budget to purchase and distribute print/digital marketing collateral. Executed video, print, and digital campaigns to generate interest in seasonal and monthly on-campus events. Oversaw event production.• Boosted event attendance by 13%• Accelerated Facebook engagement by 25% by building audience relationships, developing contests and giveaways• Pioneered market research program by developing, distributing, and analyzing post-event surveys

Dallas, Texas

Developed weekly and monthly content for entertainment blog to increase traffic. Reported on breaking nightlife and entertainment news. Oversaw publication venue database by reviewing new/popular clubs. Maintained relationships with key club and venue owners. Edited and fact-checked personal and peer assignments.• Delivered 4+ articles monthly on entertainment and nightlife news

750 North St. Paul Street Suite 2100 Dallas, Texas 75201

Developed weekly, monthly, and quarterly content for entertainment blog to increase site traffic and build audience relationships. Delivered 2+ blog posts per week on breaking entertainment, music, and art news. Maintained key relationships with venue owners, musicians, and artists. Edited personal and peer assignments.• Initiated weekly column on local artists and musicians for entertainment blog• Increased blog readership by 15% during internship tenure

Richardson, Texas

Unified team of 10+ bloggers to deliver weekly and monthly blog content. Increased website traffic by editing and distributing content on local music news. Optimized digital content for social media channels.• Improved blog traffic by 29%• Developed 5+ short- and long-form blog copy per month