Michelle O'Grady, M.A.

Michelle O'Grady, M.A. Email and Phone Number

Scholar-Practioner with extensive experience in belonging and cross-cultural marketing in Community Impact, Media, & Policy | Team Friday's CEO @ Team Friday
california, united states
Michelle O'Grady, M.A.'s Location
Los Angeles, California, United States, United States
Michelle O'Grady, M.A.'s Contact Details

Michelle O'Grady, M.A. work email

Michelle O'Grady, M.A. personal email

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Michelle O'Grady, M.A. phone numbers

About Michelle O'Grady, M.A.

Michelle O’Grady Caballero is a communications expert and strategist with experience in philanthropy, research, advocacy, branded program development, and partnerships. Using creative solutions to solve complex problems, she advises foundations, nonprofit organizations, policymakers, and businesses on developing strategies to shift culture and connect audiences.

Michelle O'Grady, M.A.'s Current Company Details
Team Friday

Team Friday

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Scholar-Practioner with extensive experience in belonging and cross-cultural marketing in Community Impact, Media, & Policy | Team Friday's CEO
california, united states
Website:
teamfriday.la
Employees:
7
Michelle O'Grady, M.A. Work Experience Details
  • Team Friday
    Founder And Ceo
    Team Friday Nov 2012 - Present
    Greater Los Angeles Area
    A change agent and skilled strategist committed to impacting systematic change. As Founder and CEO of Team Friday, Michelle leads cross-functional, multi-cultural teams through account management, business development, strategy, and partnerships. Michelle and her team have developed collaborative and data-driven solutions including;• Management of public affairs, digital communication, policy, and collaboration of CA State Legislative and Grass-top NGO relationships for statewide Parks Now Coalition/Resources Legacy Fund. • Development of strategic partnerships and experiential for Whole Foods regional store expansion efforts with Fare Conversations program. • Creation of communications and public affairs strategy for Uplift Inglewood’s regional and statewide public policy initiatives.• Built a comprehensive Latino partnership and engagement strategy for AARP California in alignment with statewide policy efforts.• Development of COVID-19 messaging and engagement strategies for CBO's and partners in LA County Department of Public Health's Community Health Worker Outreach Initiative (CHWOI). Specific focus on high-touch, highly-impacted communities to combat misinformation and myth-busting, promote harm reduction and prevention strategies, and vaccine information.
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  • Google
    Nextgen Policy Leader
    Google Dec 2016 - Present
    Working with a national cohort of business professionals, advocates, policymakers, academics, and technologists to explore and advance creative solutions to address challenges at the intersection of tech policy and social justice.
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  • Los Angeles Times
    Business Development - District West
    Los Angeles Times Sep 2013 - Dec 2014
    Greater Los Angeles Area
    As the Business Development Lead, the role was to create and deploy an eCommerce merchant acquisition sales and implementation strategy. Michelle was responsible for discovering brands and managing vendor product selection and content for District West that supported marketing, advertising, and merchandising efforts.
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  • Rmd Group Inc
    Account Management
    Rmd Group Inc Jul 2011 - Jul 2012
    Managed client communication, strategic and national experiential marketing campaigns forAutomotive, Retail and Consumer Product Goods clients in both Hispanic and General markets –Ford Motor Co., Walgreens Inc. Pepsi Co. & Redbull. Developed relevant brand associations andmanage brand partnerships. Worked with affiliated agencies on securing media and advertisingfor various marketing campaigns and special initiatives. Generated qualitative and quantitativedata results for additional marketing initiatives and general budget management. Social Mediainitiatives management for select campaigns for Ford Motor Co. and Walgreens. Managed cross-functional teams in accounts, design, and production with participants between 5 and 60. Created and led $1mil+ Go Further Pop-Up Shop Campaign for Ford Motor, Co. - managing over 60 team members and securing over 10 national partnerships.
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  • F. Gaviña And Sons, Inc.
    Experiential Manager, Marketing
    F. Gaviña And Sons, Inc. Oct 2010 - Jul 2011
    Vernon, Ca
    Developed experiential marketing department and executed a strategic event marketing plan activations including; shopper marketing and interactive event displays. Increased partnership involvement 30%, resulting in an increase in visibility and brand awareness. Served as a client liaison with PR & AD agencies on creating brand awareness through digital, out of home and print media initiatives. Created and facilitated social media outreach plan for events. Designed and facilitated growth model to increase market share to strengthen key sales relationships and build additional marketing avenues.
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  • Advanstar Communications
    Sales And Exhibitor Relations
    Advanstar Communications Apr 2010 - Oct 2010
    Facilitated operational and marketing liaison for senior account executives and management.Assisted in execution of marketing, show and directory collateral. Coordinated with nationallifestyle brands, associated contractors for exhibitor booth presentations. Executed floor plancoordination and development for over 250 accounts.
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  • Sens Fabric
    Account & Business Development
    Sens Fabric Jan 2009 - Apr 2010
    Account management of existing clients as well as marketed in new territories. Assisted with costing and development of products for select clients.
  • California Market Center
    Tradeshow Director
    California Market Center Apr 2008 - Dec 2008
    Generated annual sales revenue of $3.5 mil. Worked with Marketing and Retailing teams to implement marketing, public relations, retail programs, promotions (social media, the web, traditional), and special events. Oversaw event operations and worked with tradeshow associates and coordinators to coordinate event logistics and to merchandise for all shows. Developed new exhibitor relationships and increase sales accounts for assigned shows, including researching potential exhibitors, contacting and negotiating exhibitor space.
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  • California Market Center
    Tradeshow Associate
    California Market Center Jul 2006 - Apr 2008
    Produced four California Market Center produced tradeshows, including: Transit Shoe Show, Los Angeles International Textile Show, Focus Apparel & Accessories Show, and Majors Market Apparel Show. Worked closely with the Tradeshow Manager to surpass sales goals.Booked and coordinated exhibit space for assigned shows, including: retention and maintenance of existing accounts, in addition to development of new sales accounts.Supported all administrative tasks related to assigned shows, including: data entry, processing exhibit space payments and collections, and other department related tasks as needed. Coordinated various event operations, including: merchandising and assigning exhibit space; show floor coordination; and working closely with building operations department
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Michelle O'Grady, M.A. Skills

Advertising Marketing Event Management Marketing Strategy Public Relations Event Planning Brand Development Social Media Marketing Social Media Trade Shows Sales Management Business Development Fashion Strategy Creative Direction Marketing Communications Strategic Partnerships Brand Awareness Digital Marketing Event Marketing Merchandising Leadership Social Networking Account Management Event Execution Retail Photoshop Negotiation Sales Management Sponsorship Relationship Marketing Budgets Facebook Online Marketing Email Marketing Direct Marketing Microsoft Office Illustrator Brand Management Business Strategy Online Advertising Copywriting Guerrilla Marketing Adobe Photoshop Mac Microsoft Excel Powerpoint Microsoft Word Market Research

Michelle O'Grady, M.A. Education Details

Frequently Asked Questions about Michelle O'Grady, M.A.

What company does Michelle O'Grady, M.A. work for?

Michelle O'Grady, M.A. works for Team Friday

What is Michelle O'Grady, M.A.'s role at the current company?

Michelle O'Grady, M.A.'s current role is Scholar-Practioner with extensive experience in belonging and cross-cultural marketing in Community Impact, Media, & Policy | Team Friday's CEO.

What is Michelle O'Grady, M.A.'s email address?

Michelle O'Grady, M.A.'s email address is mc****@****gle.com

What is Michelle O'Grady, M.A.'s direct phone number?

Michelle O'Grady, M.A.'s direct phone number is +181865*****

What schools did Michelle O'Grady, M.A. attend?

Michelle O'Grady, M.A. attended Fielding Graduate University, Woodbury University, Woodbury University, Woodbury University, Woodbury University.

What are some of Michelle O'Grady, M.A.'s interests?

Michelle O'Grady, M.A. has interest in Politics, Social Services, Arts And Culture, Economic Empowerment.

What skills is Michelle O'Grady, M.A. known for?

Michelle O'Grady, M.A. has skills like Advertising, Marketing, Event Management, Marketing Strategy, Public Relations, Event Planning, Brand Development, Social Media Marketing, Social Media, Trade Shows, Sales, Management.

Who are Michelle O'Grady, M.A.'s colleagues?

Michelle O'Grady, M.A.'s colleagues are Jonathan Stone, Diana Aguirre, Ashley Gibbons, Rigo Gonzalez, Ty Anselmo Leyva.

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