Accomplished senior marketing director with extensive experience in the hospitality sector, specializing in B2B events and digital media properties. Proven track record of driving revenue growth, expanding market presence, and enhancing brand visibility. A strategic thinker with a keen eye for innovative marketing solutions, adept at leading cross-functional teams to execute successful campaigns. Known for delivering exceptional results in dynamic and competitive environments.

• Work with VPs, and C-Level executives to identify areas of potential growth and to develop communication and marketing programs for targeted markets and audiences whilst achieving overall profitability, revenue growth, brand awareness, and customer satisfaction/retention• Conceptualize new branding and logo designs with integrated campaign rollout leveraging both traditional and digital channels• Identify and nurture relationships with professional organizations, media, and business partners to increase industry partnerships by 50%• Responsible for developing and executing a multichannel trade show marketing campaign resulting in a 22% attendance increase and a 36% revenue increase• Oversee a newly developed audience acquisition team that drove a 10% increase in the marketing database mainly through web and digital techniques/tools• Working with the editorial team to increase cross-over marketing programs with the online publication to build the event database and drive new registrations• Establishing best practices including goal/measurement reports, precise data collection strategies, and innovative website design and maintenance• Successfully reduced the printing costs by 40% by analyzing attendee registration patterns based on weeks out from show, geographic regions, and job titles• Collaborate with the sales team to write pitches, design PowerPoint Presentations, update sales sheets/ sponsorship kits, and streamline the process of sales enablement through the execution of targeted product emails, trigger emails, and reports to follow up with warm leads (opening/ clicks reports) and lead gen campaigns using social media and third-party vendors