Michelle Pabst Email & Phone Number

• Created a new way of delivering data for novice users. Evolved enough to address the needs of both power and novice users. Our legacy product is complex, not intuitive to non-power users and those with little to no analytical experience. Discovery, design, user testing, development implementation.• Heavy focus on user testing. Moderated both in-person and remote usability sessions, learned PURE Method for testing UI, and conducted surveys. • Discovery, concept & design for a reimagined and improved launchpad for SPINS legacy data product. • Responsive layout strategy and recommendation for implementation. Researched best practices used, consulted with development on feasible solution, delivery of specifications. • Collaborated on a new SPINS combined style guide. • Made the transition from Sketch to Figma as the primary design tool used. • Immersed into the XP Methodology environment for development. Made the transition from Agile to XP.PRODUCTS – Atlas, Satori, Nucleus

Overland Park, Ks

• As the first UX Design hire for MSTS, I’ve successfully integrated a UX focus into an engineer driven culture. • Helped drive the complex challenge of integrating modern technology with a legacy system. • Advanced company efforts to improve customer satisfaction with product UI, resulting in multiple at risk contracts being renewed.• Created the design style used in external and internal products, both web and mobile.• Developed and spearheaded a strategy for implementing a UI design system for optimal efficiency, consistency, and product quality. • Work collaboratively as part of a cross functional team that includes customers, software engineers, QA testers, product owners, and internal stakeholders.• Provide strategic solutions at the highest level of the company, with both internal stakeholders and external clients. • Facilitate brainstorming sessions with customers and internal project teams.• Effectively communicate conceptual ideas and design rationale.• Juggle multiple projects while effectively managing timelines and expectations.PRODUCTS – IATA EasyPay, Total Aviation Software, Marketing Landing Page (Fleet Charge), Kudoz, Fuel Card, Credit as a Service

Overland Park, Ks

• Product development and innovation, with a focus on native mobile applications.• Translated requirements, ideas, information/interaction designs, and business/user needs into relevant, simple, elegant, and powerful visual designs that resonate with users. • Identified and documented relevant elements of the designs, and lead the creation of global Sprint visual standards.• Effectively and intelligently iterated designs via pinpointed key data points from testing, walk-thrus, reviews, consistently infusing Sprint identity standards and applying industry best practices.• Worked closely with information architects, interaction designers, content designers, usability researchers, product managers, and stakeholders to hone in on design objectives. Vetted out design issues, evaluated design trade-offs, and ultimately worked to create the best visual design deliverable for the situation at hand.• Produced quality deliverables at every stage of the design life cycle. Included storyboards, journey maps, mock-ups, screen layouts, visual concepts, specifications, and build file templates.• Presented and communicated design ideas, concepts, strategies, and final design decisions clearly and effectively across various organizations. Able to sell, support, explain, and simply present design concepts/rationale to various audience types from sophisticated design experts to non-designers.• Proactively identified and proposed improvements, and innovations to existing and/or upcoming designs. Followed through by verifying feasibility, securing buy-in, and leading the initiative to implementation.PRODUCTS – Sprint Zone, Sprint ID, Visual Voicemail, Channels, Messaging Plus, All Access, Felix, and Sprint digital invoice.

Los Angeles, Ca

AD AGENCY – Working alongside former motion picture marketing executives with prestigious backgrounds, I lived my dream of working for a relevant agency in a major market city. Lead designer on most of my projects, I did everything from concept to final delivery. Gained superior experience unsurpassed by any other. Not many can say they were mentored by the guy who created the Ghost Busters logo. Projects included: logos, magazines, print ads, billboards, posters, brochures, websites, and brand style guides. CLIENTS – Stand Up 2 Cancer, Leukemia & Lymphoma Society, Breakaway from Cancer, Amgen, 360 Vodka, Rodney Strong Vineyards, Entertainment Industry Foundation, The Buckley School, FramePool, and Princess Cruises

Ozark, Mo

AD AGENCY – Lead designer given true ownership of my own list of clientele, I had complete control of all my projects from the initial concept to the end result. Achieved my unrealized dream of designing for an affiliate of the St. Louis Cardinals, my favorite sports team. Projects included: brochures, print ads, posters, various baseball collateral, banners, signs, billboards, logos, menus, and websites.CLIENTS – St. Louis Cardinals (MLB), EFCO Corporation, Prime Trucking Inc., Fire & Ice Restaurant, and Drury University

Kansas City, Mo

Product development and graphic design for gift shops, souvenir shops, other retail stores, and distributors. Acted as lead designer for a long list of projects, saw each through from start to finish. Gained distinct hands-on experience in package design and publication. Received my first official photo credit. Opportunity to put my designs in the gift stores of America’s top landmarks, including the Statue of Liberty. Projects included: books, postcards, note card sets, memo sheet box sets, collector playing cards sets, albums, calendars, scrapbooking kits, and collector shot glass box sets. CLIENTS – Statue of Liberty, Empire State Building, Maid of the Mist, Museum of Flight, Las Vegas Tourism, John Hancock Center, Kellogg’s, and NASA

Kansas City, Mo

Travel and hospitality marketing firm. Created custom projects with a quick turn around for top hotel chains nationwide. Specialized in type layouts and creative eye-catching images. This was my first design job out of school. It was here that I was given the opportunity to master my type layout skills, establishing the foundation from which I draw from today. Projects included – menus, tent cards, display cards, postcards, AAA tourbook ads, magazine ads, promotional layouts, and posters. CLIENTS – Hilton Hotels, Embassy Suites, Holiday Inn, Hampton Inn & Suites, Sheraton, Four Points, The Westin, and W Hotels

Bachelor Of Fine Arts - Bfa, Graphic Design

Activities and Societies: Gamma Sigma Sigma

Web Graphic Design

Sherman Oaks, CA