Michelle Pace Email & Phone Number

Seminole, Fl, Us

Seminole, Florida, United States

Successfully developed campaigns and projects that resulted in improved customer engagement and conversions.Oversee budget management, communication channels, market research, and marketing promotions withvarious healthcare providers. Worked with partners to create and manage website content ensuring SEOoptimization. Manage marketing team; including hiring, training, scheduling and reviews. Administered KPI goals,analyzed results, and utilized program insights.• Implemented strategic marketing campaign that increased global unique monthly inbound calls by an average of 33%for Monticciolo Family & Sedation Dentistry .• Increased referral rates by 30% YOY by implementing new a performance marketing strategy targeting other dentistsin Florida.• Decreased new patient acquisition cost from $135 to $87 with a strategic email and digital marketing campaign for theFamily Practice of Seminole.• Developed and implemented innovative marketing strategies that increased brand awareness by 35% and customeracquisition by 20% over two consecutive years for Professional Health Care of Pinellas.• Manage a team of 5 marketing professionals and directed the production of content for a diverse range of mediaoutlets• Increased year‐over‐year social media engagement by 320% with focused social media campaigns for Advanced Bay Area Medical Associates.

Tampa/St. Petersburg, Florida Area

•Established media and brand strategy Executive offering over 20 years’ experience designing and delivering impactful marketing campaigns and strategic brand initiatives to drive objectives, consumer engagement, and brand awareness. Respected visionary skilled at developing and executing well-conceived strategies and penetration of targeted markets with innovative and client-centric messages. Engaging communicator adept at streamlining communication channels between cross-functional teams, high-value clients, and agencies. Team player who hires, trains and mentors employees.Qualifications Summary• Expert capacity to direct brand enhancing projects for diverse clients; encompassing market analysis and adaption, strategic communication programs, team building, and product expansion.• Demonstrated aptitude for leveraging data-driven insights and results to ensure optimal return on investments (ROI), drive enhancement for future campaigns, and align client needs with business objectives.• Possess track record of excellence ensuring digital campaigns are executed to highest standards and in alignment with brand values, direction, and budget parameters.

• Oversee the media department and is responsible for managing client’s media buying and planning needs.• Leads and manages multiple work streams of client business, serving as the primary contact to articulate Lander's view on media strategy.• Draws insight from program results and ensures dialogue with client and internal team on informed strategic implications. • Research demographic and consumer profiles to understand client’s target and objectives.• Sells in new creative media ideas to client that aligns with their business, customer and brand goals • Interacts with ad agents or media representatives to select the most suitable programs, which will not only get the maximum reach but also ensure the optimum use of budgeted funds.• Works closely with account teams to ensure media plans are strategically aligned and client needs are met.• Responsible for oversight of all media program budgets, including staffing and resource requirements. • Develop people within the team by coaching, identifying areas for growth, celebrating successes, managing promotion process, keeping an open dialogue with your team, identifying training opportunity • Promote positive working relationships within the department and the company.• Establish trust and credibility with clients

• Supervise seven employees • Manage all media projects for Verizon Wireless and Earth Fare (Grocery Store Chain)• Establish media goals, objectives and strategies for advertising campaigns (including targeted Business to Business, University, Grand Openings and Hispanic campaigns) utilizing TV, radio, print, internet, direct mail and out-of-home• Review all post-buy analyses• Plan, develop and present advertising media programs recommending markets, media mix and budget allocations• Track media expenditures to ensure agency and client budget compliance• Measure client sales in relation to media expenditures to determine ROI; analyze market share and share of voice and cross reference with ROI to determine opportunity markets• Consumer research used to determine target audience and consumer buying habits• Manage and research sponsorship opportunities• Develop agency training program• Strong client relationships

• Client liaison for all Applebee’s accounts• Responsible for managing workflow, scheduling and organizing promotional activity• Research markets to determine target audience and market effectiveness for client advertising• Perform competitive-spending and post-buy analyses• Estimate, negotiate and finalize radio, cable, television, print and internet commercial time in markets across the country• Oversee direct mail campaigns