Michelle Pace Email & Phone Number

Seminole, FL, US

Seminole, Florida, United States

• Successfully developed campaigns and projects that resulted in improved customer engagement and conversions.Oversee budget management, communication channels, market research, and marketing promotions withvarious.
• Implemented strategic marketing campaign that increased global unique monthly inbound calls by an average of 33%for Monticciolo Family & Sedation Dentistry.
• Increased referral rates by 30% YOY by implementing new a performance marketing strategy targeting other dentistsin Florida.
• Decreased new patient acquisition cost from $135 to $87 with a strategic email and digital marketing campaign for theFamily Practice of Seminole.
• Developed and implemented innovative marketing strategies that increased brand awareness by 35% and customeracquisition by 20% over two consecutive years for Professional Health Care of Pinellas.
• Manage a team of 5 marketing professionals and directed the production of content for a diverse range of mediaoutlets

Tampa/St. Petersburg, Florida Area

• Established media and brand strategy Executive offering over 20 years’ experience designing and delivering impactful marketing campaigns and strategic brand initiatives to drive objectives, consumer engagement, and.
• Expert capacity to direct brand enhancing projects for diverse clients; encompassing market analysis and adaption, strategic communication programs, team building, and product expansion.
• Demonstrated aptitude for leveraging data-driven insights and results to ensure optimal return on investments (ROI), drive enhancement for future campaigns, and align client needs with business objectives.
• Possess track record of excellence ensuring digital campaigns are executed to highest standards and in alignment with brand values, direction, and budget parameters.

• Oversee the media department and is responsible for managing client’s media buying and planning needs.
• Leads and manages multiple work streams of client business, serving as the primary contact to articulate Lander's view on media strategy.
• Draws insight from program results and ensures dialogue with client and internal team on informed strategic implications.
• Research demographic and consumer profiles to understand client’s target and objectives.
• Sells in new creative media ideas to client that aligns with their business, customer and brand goals
• Interacts with ad agents or media representatives to select the most suitable programs, which will not only get the maximum reach but also ensure the optimum use of budgeted funds.

• Supervise seven employees
• Manage all media projects for Verizon Wireless and Earth Fare (Grocery Store Chain)
• Establish media goals, objectives and strategies for advertising campaigns (including targeted Business to Business, University, Grand Openings and Hispanic campaigns) utilizing TV, radio, print, internet, direct mail.
• Review all post-buy analyses
• Plan, develop and present advertising media programs recommending markets, media mix and budget allocations
• Track media expenditures to ensure agency and client budget compliance

• Client liaison for all Applebee’s accounts
• Responsible for managing workflow, scheduling and organizing promotional activity
• Research markets to determine target audience and market effectiveness for client advertising
• Perform competitive-spending and post-buy analyses
• Estimate, negotiate and finalize radio, cable, television, print and internet commercial time in markets across the country
• Oversee direct mail campaigns