Michelle Palter Email & Phone Number

Metuchen, Nj

• Clients included MountainOne, Hasbro, iRobot and Blitz Media• Provided strategic development, media planning, negotiations, implementation, web site development and performance analysis• Planned and executed consumer online strategies to support promotions and brand goals• Developed promotional programs designed to support web site objectives• Managed third party vendors to execute strategies within budget and on time• Directed projects from conception, RFPs, SOWs, kick-offs through technical implementation

Framingham, Ma

• Demonstrated in depth understanding of strategic development, media planning, negotiations, implementation and performance analysis• Integrated online media with all offline channel plans• Recommended and managed execution of all online media strategies, media briefs and plans for assigned marketing channels while ensuring strategic objective alignment• Successfully partnered with Creative, Product Marketing and Database Marketing teams, as well as third party partners to plan, test and execute marketing programs• Interpreted and effectively reported the performance of campaigns and/or strategies to senior management• Developed detailed strategic competitive media reports, interpreted research trends and targeted insights to provide clear and strategic direction to external media agencies• Managed opportunities to improve revenue to expense ratio, including optimization of placements and contract negotiations • Managed online advertising agency and ensured innovative opportunities were researched, recommended and aligned with brand standards• Supported and executed key company marketing integration initiatives • Identified key insights through proprietary and third party research

Greater Boston Area

• Developed and applied computer based technology into the curriculum • Created and implemented lessons, units and special projects in all relevant subject areas• Instructed multi-level reading, computer and math developmental programs

Greater Boston Area

• Managed the Web Negotiations team to ensure deliverables • Demonstrated strong negotiation and presentation skills to key clients and Senior Management team• Negotiations effective and innovative web media programs while managing vendor relationships• Contributed and performed results analysis and helped translate information into observations/lessons learned• Planned and prioritized team’s workload and delegated responsibilities accordingly, while working with Media Planning, Operations and Account teams to ensure seamless integration• Managed client expectations for media deliverables while overseeing the budgeting process to ensure that necessary resources were applied

Framingham, Ma

• Planned strategic advertising programs, market definition, assessment and response measurement for Bose North American sales, Aviation and Military Headsets Series X Launch, Web Development, Hotel Events, Professional Products, Human Resources, OEM, Retail Direct Showcase Store Grand Openings and maintenance schedules• Planned, prepared, communicated and implemented designated media programs, including media negotiation, media implementation, success measurement and media evaluation• Built and maintained close contact with assigned Marketing Division management and Corporate Communications’ internal client account/creative team to translate all business objectives into measurable media programs

Greater Boston Area

• Developed strategic plans for Blue Cross Blue Shield of Massachusetts and New York, Fleet Bank’s corporate, small business, commercial and sports divisions, Boston Gas, Franklin Sports and New England Aquarium• Managed extensive trade and consumer print negotiations• Supervised the implementation of plans applying communications and organizational strengths and expertise• Worked extensively with senior management to develop and present media schedules resulting in a combined client commitment of $19+million

Greater Boston Area

• Created product test campaigns for John Hancock, AT Cross Pens, and Spalding. • Developed competitive and circulation analyses requiring extensive analytic expertise of both consumer and trade magazine categories• Evaluated targeted programming environments to enhance John Hancock’s affiliation with a variety of international and community events including the Olympics

Masters In Elementary Education, Elementary Education And Teaching

Bs, Communications

Sociology