• Oversee and manage luxury fashion accessories sales operations across retail and wholesale channels.• Track and analyze sales performance, implementing strategies to achieve and exceed sales targets.• Cultivate strong relationships with high-end clients, ensuring personalized service and customer satisfaction.• Collaborate with cross-functional teams to optimize inventory management, merchandising, and marketing efforts.• Lead and mentor a team of sales professionals, fostering a culture of excellence and high performance• Delegate tasks effectively, ensuring that all team members understand their roles and responsibilities.

• Event Planning and Execution: - Coordinate and set up pop-up shops at various venues, including music festivals, art & wine festivals, art shows, art festivals, charity & fundraising events. - Oversee logistics for each event, including securing permits, arranging transportation, and booth set up & tear down.• Product Sourcing and Vendor Management - Collaborate with sales representatives and designers to source unique women's contemporary clothing and accessories that are not typically found in traditional retail outlets. - Negotiate with vendors to secure favorable terms and pricing. - Continuously research and identify new brands and products that align with the business’s unique selling proposition.• Sales and Customer Service: - Manage all aspects of sales at pop-up events, including product presentation, customer interaction, and payment processing. - Handle online and social media sales, ensuring timely communication and resolution of customer inquiries and issues. - Develop and maintain strong relationships with repeat customers to encourage loyalty and word- of-mouth marketing.• Marketing and Brand Management: - Develop and implement marketing strategies to promote upcoming events, product launches, and the overall brand. - Create content and manage the business’s social media presence across platforms (e.g., Instagram, Facebook). • Shipping and Inventory Management: - Maintain an accurate inventory of products, track stock levels, and reorder merchandise as needed.• Administrative Duties: - Manage accounts payable and receivable to vendors and accurate invoicing for customers. - Oversee the management of business licenses, permits, and insurance.• Business Development: - Identify and explore new opportunities for business growth, including potential new markets, partnership opportunities, and product lines.

• Account Management & Sales Growth: - Managed a diverse portfolio of clients Ophthalmologist in office boutiques, optical shops, independent retailers, driving consistent sales growth. Averaged a 20%-30% increase in regional revenue for each company by implementing targeted sales strategies.• Client Relationship Building: - Cultivated and maintained long-term relationships with key accounts, ensuring a high level of customer satisfaction and retention across all brands. • Product Launches & Presentations: - Delivered compelling product presentations for each brand, showcasing new collections and features to clients. Successfully introduced multiple new product lines, contributing to brand visibility and sales performance. • Market Analysis & Strategy: - Conducted in-depth market analysis to identify trends, competitor activities, and opportunities for product expansion. Utilized findings to inform sales strategies that aligned with each brand's market positioning. • Negotiation & Contract Management: - Expertly negotiated pricing, terms, and conditions with buyers, securing profitable contracts while maintaining strong customer relationships. Adapted negotiation strategies to meet the unique needs of each brand. • Cross-Functional Collaboration: - Development teams to create promotional materials and campaigns tailored to each brand’s i. identity. • Industry Networking & Brand Representation: - Represented each brand at industry trade shows and events, networking with potential clients. Enhanced brand presence and established new business connections.

∙ Manage all aspects of retail operations, inventory control, customer service and sales profitability.∙ Training and product demonstration of eyewear and lens technology to sales teams, clients and store events.∙ Maintain monthly P&L and payroll according to plan.∙ Establish best practices for store and lab operations ensuring daily tasks are completed in an organized and timely manner.∙ Concentrated on floor display with focus to increase vendor performance for monthly and yearly `. profitability.∙ Liaison between account reps and luxury buyer ordering specific and unique eyewear for clientele.

Led district of Store Managers and Area Managers in LA and Orange County of 14 stores with annual sales of $12.8 million∙ Provided strong leadership, recruitment skills, associate development, selling skills and product knowledge training∙ Coordinated with store development team executing new store openings, hiring, training new staff and ensure all details of successful opening ∙ Ability to easily promote associates to next level through strong succession planning and continued development