Michelle Parmer Groves Email & Phone Number

St Helena, South Carolina, US

Fripp Island Golf & Beach Resort is one of the best South Carolina beach resorts, offering a wide selection of Fripp Island Resort vacation rentals, two top-ranked golf courses, and the most picturesque beaches you’ll find anywhere. Whether you are searching for that perfect family vacation, a new holiday tradition, or a romantic getaway Fripp Island.

Irving, Texas, US

• I led end-to-end activities associated with the efficient management of all properties across the Invited Club Management division of Invited/ClubCorp. I managed the full lifecycle of membership/private event sales.
• Managed design and deployment of comprehensive annual sales and marketing plans for each property.
• Contributed to ongoing business development efforts by securing seven new management deals in under two years.Invited Club Management (formerly ClubLife Management), an affiliate of Invited, The World Leader in Private.

Dallas, Texas, US

• During my tenure in this role, I led the development and deployment of high-level membership initiatives for 200+ properties across the United States to drive growth and increase revenue. I collaborated.
• Led Business side of $2M project to deploy Salesforce and Pardot throughout enterprise, working in close collaboration with IT, Membership, and Marketing
• Significantly increased member retention/engagement and decreased company attrition via creation and execution of ARMI (At Risk Member Intervention) machine learning platform. Over 500K interventions complete to date.
• Protected and retained $60M in annual recurring membership dues while realigning the company network benefits model.
• Administered implementation of membership realignment and repositioning strategies to attain optimal market position for Clubs.

Dallas, Texas, US

• In my role, I steered high-performance team of graphic designers, copywriters, and digital specialists to develop marketing collateral and provide ongoing marketing support to ClubCorp Golf and Country Clubs and City.
• Spearheaded all facets of strategic marketing initiatives, plans, and strategies for 20+ properties in the southeast region.

Northbrook, IL, US

• My time in this role was spent leading the full lifecycle related to the development and execution of sales/marketing strategies for properties. I oversaw the implementation and progress evaluation for comprehensive.
• Improved experience by analyzing and capitalizing on gathered customer insight for each property.
• Recruited, trained, and retained 20+ sales and marketing professionals to meet staffing needs.

Dallas, Texas, US

• While performing this role, I managed all facets associated with planning and driving retention across the Atlanta region for the ClubCorp Golf & Country Club and City Club Divisions. I directed the creation of action.
• Managed successful implementation of the new Member onboarding strategy for both divisions.
• Rolled-out activity calendar for Members in major markets to promote usage and value of the ClubCorp Network benefits.

Dallas, Texas, US

In this role, I managed the planning, development, implementation, and audit of Member communication, marketing strategies, and tactics to drive member engagement, usage, and retention for 36 golf & country clubs across Georgia and Carolina markets.

Directed marketing strategy and project management for 11 properties in multiple states. Supervised activities involved in website management in liaison with web designers and database programmers. Evaluated ROI on all media ads, direct mail campaigns, and special promotions.Sequoia Golf was acquired by ClubCorp in 2014.