Michelle Partrick Email & Phone Number

United States

• Spearheaded the launch of a new sports eyewear brand in North America, creating go-to-market (GTM) strategies, distribution plans, and marketing campaigns that resonated with target athletes and consumers.• Developed partnerships with athletes across mountain sports, establishing brand ambassadors and leveraging sponsorships for product visibility.• Collaborated closely with international teams (Austria) and external agencies to execute integrated marketing strategies that aligned with global objectives.• Analyzed post-launch performance and market trends to refine marketing tactics and maximize sales impact.Key Achievements:• Successfully launched the sports eyewear category, driving brand recognition and revenue growth in a highly competitive market.• Managed key athlete partnerships, enhancing brand credibility and market penetration.

Phoenix, Arizona, United States

Phoenix, Arizona, United States

• Developed and drove wholesale strategy for Adidas Sport and Adidas Originals across all segments, including sporting goods retail, specialty retail, boutique retail, department stores, and ecommerce. • Created NA sales strategy and implemented groundwork to establish new accounts, drive sales, and align with Adidas internal key partners. • Launched Adidas Eyewear into NA sports retail sales, surpassing $1M sales goal within one year of launch. • Served as key point of contact with Adidas NA licensing brand integration to gain adoption, support, and inclusion into brand stories.• Collaborated with Adidas licensing to identify sales and distribution, brand integration, and business development opportunities.• Created the NA brand plan, including go to market calendar, social and digital plan, training, and sales tools as well as merchandising, fixturing, and POS. • Drove product insight to elevate NA needs and create product lines aligned with consumer and retailers.• Led integration marketing strategy into Adidas Global to support key athletes and celebrities for brand stories and product adoption.

Portland, Oregon

• Developed sports marketing strategic plan and aligned global stakeholders to objectives, goals, and initiatives. • Led design team of nine through brief, design, testing, adoption, marketing, and in-store activations for the most innovative Nike sunglass collection to hit the market. • Scouted talent across all sports categories globally and managed $1M budget to support contracts and incentive programs. • Created new collection and team of riders for Nike snowboarding and skateboarding, increasing sales by $17M.• Grew global brand revenue from $80M to $104M by editing product lines and elevating integrated marketing plan. • Crafted integrated brand strategies that drove clicks and social/digital engagement by 70% and increased sales on Nike.com by 30%.• Created Rio Olympic team of 1000+ athletes to train and compete in product.

Portland, Oregon Area

• Managed Nike Vision’s global product line totaling $110M and led design and development in the creation of new product lines.• Increased global sales by 10% by collaborating with cross category product and brand teams to gather insights for innovative product creation, line planning, and global merchandising.• Grew market share and increased penetration by driving product strategy and tracking trends. • Drove innovation through analysis of consumer, competitor, and athlete insights and analytics.

• Played role on global team to lead brand energy and training for regional and national sport moments and events. • Analyzed consumer and competitor trends and tested inline and future product to gain insights from key consumers to report back to brand and product teams for future collections. • Honored with Nike EKIN of the Year award for demonstrating strong leadership and performance in 2011.

Greater Denver Area

• Developed and cultivated a groundbreaking relationship with the Hyatt that created a global initiative of Hyatt Stay Fit. • Grew business by identifying marketing opportunities through analysis of stores sales figures.• Increased revenue and consumer loyalty by partnering with local athletes, sports teams, businesses, and media to create in-store events.• Led local NIKE GO community initiatives, events, and fundraisers. • Received Nike GO Advocate of the Year award for positive program performance in 2005.

• Managed Visual Merchandising team and 25 sales associates in daily operations, store functions, and individual performance.

Greater Los Angeles Area

• Surpassed sales goals by driving business around brand initiatives and utilizing existing client portfolio.

Denver, Colorado, United States

•Develop and implement a cohesive marketing plan to increase brand awareness.•Set current and long-term goals for internal teams.•Design and review the Marketing department’s budget.•Build relationships with media and stakeholders through creative PR strategies.•Monitor all marketing campaigns and improve them when necessary.•Prioritize marketing projects and allocate resources accordingly.•Prepare regular reports and presentations on marketing metrics for the CEO.•Conduct market analysis to identify challenges and opportunities for growth.•Participate in the quarterly and annual planning of the company’s objectives.

Greater Denver Area

•Coach and choreographer at Cheer Magic All Stars.•Head Cheerleading Coach at Grandview High School.•Assistant Cheerleading Coach at Evergreen High School.•Contractor for Jefferson County and Cherry Creek Public schools, teaching dance and cheerleading throughout the Mile High area.•Creative Director for Allegra Dance teaching Tap, Jazz, Ballet and Hip Hop. Backstage manager for recitals and performances.•Backstage manager for Allegro Dance for recitals and performances as well as teacher for Hip Hop and Poms.•Lead instructor for Young Olympians Cheerleading in Mile High area.•Dance experience in Tap, Jazz, Ballet, Modern, African and Hip Hop. Educated in New York, Los Angeles and Denver. Top companies that I have danced with and taken intensives at are Cleo Parker Robinson, EdgePAC, Broadway Dance Center, Alvin Ailey and Steps on Broadway.

Denver, Colorado, United States

Denver, Colorado, United States

Kinesiology / Dance

Human Performance, Dance