Michelle A. Pascal Email & Phone Number

Develop and execute all aspects of public relations campaigns with the intent to increase exposure and move the target consumer to action. In addition, supports the overall strategic marketing goals of the client. Collaborate on consumer product campaigns in the entertainment, fashion, health, beauty, and lifestyle industries. Public relations consultant for several major beauty and lifestyle brands. Contracted to plan and implement PR-driven campaigns that focus on securing high visibility for clients and name recognition in national, international, and local media outlets.Strong media contacts across beauty, fashion, entertainment, consumer lifestyle, and multicultural outlets.Skills and Expertise• Brand partnerships• Campaign development and management• Celebrity relations and procurement• Consumer product• Deskside briefings• Editor events• Event management • Event Production • Fashion PR• Media relations• Media tracking and reporting• Press tour planning and management• Red carpet events• Social media• Launch events• Strategic messaging

New York, Ny, Us

Past Clients Included: Black Opal Cosmetics; Softsheen-Carson Division of L’Oréal USA (Dark and Lovely; Optimum; Magic); L'Oréal USA Professional Products Division: MIZANI; Elizabeth Arden, Elizabeth Taylor White Diamonds Fragrance.•Managed and executed strategic public relations campaigns to secure national print media, online and broadcast across four accounts by promoting each clients’ products, programs, executives and celebrity ambassadors primarily in beauty, business and trade media outlets.•Day-to-day responsibilities included: media relations, blogger and celebrity partnerships, product launches, strategic planning, event management (including: influencer events, new product launch events and editor desksides), program development and execution, budgeting, new business acquisition. •Secured media coverage in top-tier national and regional media outlets, including national: Allure; American, Cosmopolitan; Cosmopolitan Latinas; Essence, Ebony, ELLE; Forbes; Glamour; Harper’s BAZAAR; Huffington Post; InStyle; Lucky; Marie Claire; Modern Salon, National Geographic; New York Magazine; People Style Watch; Scholastic; and Women’s Wear Daily; broadcast media highlights include: Access Hollywood; Extra; Good Day New York, Fox 5, WPIX 11

Us

• Planned and Coordinated all media tours and interviews for top level clients• Secured interviews with top tier local, national and international media outlets• Spearhead and managed all logistics for major events• Served as onsite event production assistant for award shows and dinner programs• Served as talent booker, corresponding with with agents, managers and assistants to acquirer celebrities, top executives and personalities for speaking engagements and performances.• Editor of company newsletter• Maintained data base of over 200 celebrities, politicians and dignitaries.Clients include: SoftSheen-Carson, Kelly Rowland (Destiny's Child), Ashley Stewart Stores/Singer Jill Scott, Comedian Chris Tucker, Ariel Mutual Funds, Charles Schwab, National Association of Black Owned Broadcaster, United Negro Fund, The Leon H. Sullivan Foundation Summit, National Cancer Institute/Porter Novelli,

Ba, Communications Arts

Aas, Communication

Mass Communication/Media Studies