Michelle Preli Email & Phone Number

Chief of Staff to the EVP & General Manager, Luxury + Events

Dow Jones Leadership and C-Suite products, as well as Events and the luxury portfolio, comprised of WSJ. Magazine, Penta, and Mansion Global.

Barron's, MarketWatch, Penta, Mansion Global, and Financial News of London.

New York, Ny

Headed both Branded and Editorial content operations at NBCUniversal's first, start-up content e-commerce marketplace, Shop with Golf, from conception through launch -- strategy to daily management.• Developed and executed the voice, tone, and style for commerce and shoppable content. Ideated and managed the production of video and tent-pole franchises for the Content Commerce sites. Produced a ground-breaking talent partnership with actor Bill Murray, as well as video content with NBC talent such as Bravo’s Shep Rose.• Served as the primary e-commerce content stakeholder for editorial, marketing, audience development, and business development teams. Built DTC content solutions and pitches as part of the client and brand partnerships RFP process.• Built out and managed a team of editors, writers, and content developers for scale from the ground up. Ran the production of all daily updates, video production, photo assignments, sponsored content, and freelance contributors for the Content Commerce sites and other internal and external partners.

New York, Ny

A 360-degree directorial position responsible for developing and executing content strategy to drive traffic and revenue across digital platforms including web, social, mobile, and video.• Managed team of editors, reporters, and producers in delivery of digital content for scale across international bureaus worldwide.• Oversaw SEO, analytics, strategic partnerships, audience engagement, including a social media strategy that increased referral traffic by 140%.• Created "Closer Than the Front Row" digital video series leading to 1 million+ views.

Greater New York City Area

Led the digital editorial staff of MarthaStewart.com and MarthaStewartWeddings.com to create daily content that grew traffic and engagement across Create (Home and Craft), Cook, and Celebrate channels, as well as for our syndication partners. Developed branded content experiences for e-commerce and commercial products.

New York, Ny

Directed branded e-commerce content experiences across new and emerging digital platforms for this fashion retail company, managing external partners and vendors, including ground-breaking Channel 9 video series on YouTube.

Vera Wang -- Digital Editorial Director and Product Development consultant developing and executing multi-platform online strategy.• Launched, and executed editorial and business operations for new digital products, including subscription e-mail newsletter, blog, and iPad.• Designed product roadmap and strategy for new digital business, including product selection, content plan and process, and production.• Managed strategic partnerships and business development deals to drive audience growth and database co-registration.AOL -- Editorial voice/copy consultant for TV Squad entertainment channel property.

• Set overall online business strategy as part of management team. Developed editorial strategy to produce a product that covered the best of bridal fashion and planning for its audience, with heavy emphasis on using innovation to expand coverage of this category in new, interesting, interactive, and stylish ways, resulting in 40 million pvs per month.

• Planned and executed editorial strategy for the site’s lifestyle channels, including Pregnancy and Parenting, Weddings, Relationships, Beauty and Style, Food, Home and Garden, Entertainment channels, with direct result of increasing monthly page views and unique visitors.Key highlights:• Reversed steep traffic declines at the site’s core channel, Pregnancy and Parenting vertical, and increased year-over-year metrics of pvs, return visits, and uniques within three months -- in some cases by 50 percent.

Responsible for development of web site including editorial content, production and distribution.

Oversaw the day-to-day digital and news-gathering operations of NBC News program web sites: Today, Dateline NBC, Nightly News with Brian Williams, and Meet the Press. • Defined and implemented editorial strategy for all NBC News show web sites. • As part of MSNBC.com’s management team, managed MSNBC.com’s partner relationship with NBC News executives, executive producers, and correspondents. • Oversaw and developed all aspects of new functionality, features, and editorial content from story planning through production for NBC News show sites. • Supervised staff and developed the production and editorial processes to leverage convergence between the broadcast and online media and extend the NBC News brand onto the Web.Key Highlights: • Responsible for integrated cross-media franchises worth millions of dollars of revenue including the “Today Show Concert Series,” “Today Throws a Wedding,” “Where in the World is Matt Lauer,” and “Today Goes to the Olympics.”• Built and launched “Today Show Recipe Finder” tool compiling hundreds of recipes from top chefs appearing on the show.• Launched “The Daily Nightly” blog with NBC Nightly News anchor Brian Williams.• Coordinated and produced large-scale Breaking News Coverage and NBC News Specials.

Launched Dateline's first website, producing award-winning online content that utilized full capabilities of the web including interactive maps, searchable databases, and polls.

Reported and produced national news stories, including special reports from the Iowa Presidential Caucuses and Hurricane Opal for the NBC News Web site. NBC News Online became part of MSNBC when the joint venture between NBC and Microsoft was formed.

Master Of Science - Ms, Journalism

B.A., American Studies