Michelle Smith Email & Phone Number

Auburn, California

Auburn, California

Placer Union High School District

Roseville, CA

Video On Demand product and content management for a multiple catcher/aggregator head end.Increased Video On Demand purchasing households from 20% of customer base to over 40% of households purchasing. Premium content and relationship management for a five system cable and broadband operator.Achieved a 25%+ increase of premium channel subscriptions through.

Management of ancillary products including premium channels and video on services to include understanding, forecasting and managing acquisition and marketing campaigns.Management, development and implementation of special sales, marketing, research initiatives and marketing directives.Collection and analysis of data, products and services and new.

Reporting, tracking and trending of marketing results to prove tactic success and create future marketing plans.Upkeep of marketing collateral and applications to insure proper customer communication, education and support.Coordination and training to communicate Marketing plans, promotions, tactics, and product roll out to internal workgroups.Collaborates.

Creating and managing various reports for Field Services and related departments to insure efficiencies and productivity.Creation, management and maintenance of budgets for multiple sections within the company annually and quarterly.Problem solving, conflict and escalation resolution with customer accounts and internal workgroups.Creation and variation of.

Master’S Degree, School Psychology

Bachelors, Business Management And Marketing