Michelle Smith Email & Phone Number

Auburn, California

Auburn, California

Placer Union High School District

Roseville, Ca

Video On Demand product and content management for a multiple catcher/aggregator head end.Increased Video On Demand purchasing households from 20% of customer base to over 40% of households purchasing. Premium content and relationship management for a five system cable and broadband operator.Achieved a 25%+ increase of premium channel subscriptions through premium channel promotion, incentive and management.Successful management of multi-million dollar license fee and royalty budget.Promotion planning, coordination, development and management to increase sales and reduce churn for Digital TV, High Speed Internet and Voice over IP services at a competitive telecommunications company.Management of product lines, product portfolios, pricing, positioning, bundling, advertising, competitive analysis, tariff evaluation, national sales promotions, telemarketing campaigns and incentive plans for a triple play telecommunications company.Development, definition and launch of new products, services and features such as premium cable channels, video on demand services, Digital TV and cable programming packages, channel line ups, high definition televisions services, local and long distance calling plans and high speed Internet services, customer portal, TV everywhere, online ordering.Preparation of financial product forecasts, monthly, quarterly, and annual revenue projections.Responsible for product financial results including revenue streams, total cost anticipation, ROI and product growth.Social media marketing plans, communications and promotions to successfully market linear television programming and Video On Demand content with our programming and Video on Demand affiliates and partners.Development and delivery of customer and employee promotional, incentive and educational communications. Communications include product launch announcements, educational and tutorial materials, trouble shooting guides and technical documents.

Management of ancillary products including premium channels and video on services to include understanding, forecasting and managing acquisition and marketing campaigns.Management, development and implementation of special sales, marketing, research initiatives and marketing directives.Collection and analysis of data, products and services and new marketing opportunities to help continued growth of successful broadband product lines.Maintaining relationships with programming and video on demand affiliates to insure product success and ROI.Execution of affiliate marketing efforts such as ad insertion, cross channel spots, creative support on line and print. Development, design, planning, execution and evaluation of strategy, technology design and content of sales tool and web page to enhance the sales and customer experience.Writing copy for promotional tactics, programming partnerships and content.Production and analysis of promotion performance, product unit trends, revenue, churn, product retention rates and upgrade/downgrade trends to insure profitable product lines.Providing existing and new product, demographic, competitor and industry profiling to influence the development of marketing strategies and product development.Participation in the development of marketing collateral, including website, product releases, brochures, advertisements, pricing sheets, scripts and sales materials.

Reporting, tracking and trending of marketing results to prove tactic success and create future marketing plans.Upkeep of marketing collateral and applications to insure proper customer communication, education and support.Coordination and training to communicate Marketing plans, promotions, tactics, and product roll out to internal workgroups.Collaborates with internal departments to coordinate marketing activities, solve problems and gain efficiencies.Maintenance of marketing databases and processing service orders to provide customers with a complete and superior experience.Review, analysis, and recommendations for process improvements for current business line processes.

Creating and managing various reports for Field Services and related departments to insure efficiencies and productivity.Creation, management and maintenance of budgets for multiple sections within the company annually and quarterly.Problem solving, conflict and escalation resolution with customer accounts and internal workgroups.Creation and variation of various Access databases to insure proper tracking of company assets and customer accounts.Scheduling, routing, updating and completing residential service orders to execute customer commitments in a timely and efficient manner.

Master’S Degree, School Psychology

Bachelors, Business Management And Marketing