Lead corporate marketing for a fast growing specialty construction company that has pioneered best practices for repiping occupied, multi-family buildings. Maintain our reputation for expertise and empathy while we expand our capabilities and accelerate market share.

Led corporate Brand Strategy team of two to evolve the Gartner brand from IT and technology research analysts to business and technology experts who equip the C-Suite with research-led insight, data and tools for achieving mission-critical priorities. Responsibilities: - Applied brand health and stakeholder research insights to ensure messaging and visual identity were relevant and compelling. - Produced corporate story-telling content that shaped and re-shaped brand perceptions. - Accelerated value from M&A and innovation by integrating acquired brands and streamlining sub-brands. - Maximized the power of the masterbrand by naming significant offerings and strengthening IP protection. - Headed internal communications program that equipped and inspired associates to be brand champions. Key Accomplishments: - Directed agency to develop the integrated Gartner and CEB brand; spearheaded the program to activate the brand. - Established global brand health study and helped critical enterprise teams apply the insights. - Built a Brand Center and coordinated activities across internal agencies to produce tens of thousands of ready-to-use assets for employees, design teams and vendors - Increased brand consistency and design efficiency through a Creative Liaisons community of delegates from 12 different design teams across the enterprise.

Secured brand strategy agreements and investments that supported growth of management research and advisory and SaaS talent management offerings from $500M to $1B in revenue. Responsibilities: - Established policies, toolkits and training that equipped associates to consistently express and reinforce the corporate brand and improve cross-sell at business line levels - Produced and promoted visual identity system and assets - Consulted with business leaders and marketers on effective M&A marketing integration, global marketing compliance, and trademark protection - Oversaw naming decisions for global portfolio - Ran hyper-efficient execution of enterprise-level brand changes with budgets ranging from $200,000 - $1.5M - Managed brand consultant relationships Accomplishments: - Applied a masterbrand strategy to support business growth and more powerfully convey the depth and breadth of value creation. - Established corporate brand architecture and naming system to clarify 1,500+ offerings in 30+ product lines in more than 110 countries. - Defined brand integration strategy for twelve acquired companies; led or oversaw implementation for eight. - Employed market research to produce the first unified messaging and collateral set for marketing the flagship product family (approximately 60% of revenue).

Provided business-to-business marketing communications consultation and services.

Identified and recruited shared services resources for marketing projects; ensured client satisfaction and service quality.

Developed production team that created and maintained content for 13 global industry practices; delivered 321% increase in visitors to business unit web pages versus 2.9% increase site-wide, with a 110+% increase in return visitors.

Clients included Harvard Business School and EY.

Managed two writers, a webmaster and a network of contract writers to produce sales, marketing and customer support communications for this venture-funded software-as-a-service company.

Accomplishments: - Co-founded the Americas Analyst Relations program; boosted practice ratings in analyst reporting. - Led the development and deployment of a CRM application to track conversations and activities with analysts. Responsibilities: - Initiated and managed relationships with market research analysts to convey management consulting capabilities in practice areas such as knowledge management, ERP, business process outsourcing and data mining. - Prepared corporate- and practice-level profiles and financial reports.

Worked with director to launch KPMG Consulting’s market research analyst relations program.

Participated in planning and securing media coverage for technology and consulting companies such as Texas Instruments and Arthur D. Little Enterprises. Authored media kits and press releases.