Michelle Rae Anderson Email & Phone Number

Portland, OR, US

Portland, Oregon Area

• This entity is the platform for the following ventures:
• Victory Garden Ventures: Project management; integrated marketing; content development; systems and strategies; copywriting; funding; reporting; business development
• Victory Garden Press: Multimedia publishing and consulting; specializing in experimental, multi-platform stories that entertain, inform, instruct, and inspire

Portland, Oregon Area

Currently on hiatus; Online magazine spotlighting the music and music festivals of Iceland, Norway, Sweden, Finland, Denmark, Greenland, and the Faroe Islands

Portland, Oregon Area

• Project manager and copywriter for Firefox’s in-product communications channel “Snippets,” which serves billions of impressions monthly across four platform versions and in eleven languages
• Collaborated with cross-functional teams to promote Mozilla’s programs and marketing campaigns
• Created the first Snippet content request and editorial calendaring systems; onboarded stakeholders
• Reported to stakeholders the results of campaign efforts; recommended content and programming changes to improve marketing campaign performance

Greater New York City Area

• Assigned, scheduled, edited and published content submitted by 13 international writers
• Created a long-term editorial and business development strategy
• Developed and deployed social media marketing strategies
• Conducted blogger outreach for writers and exposure

• Webtrends’ first staff writer; wrote top-performing blog posts (as measured by traffic, comments, and shares) and copywriter for landing pages, social media updates, and email campaigns
• Acted as the live, on-location event blogger for Engage (Webtrends’ user conference) in New Orleans, LA
• Project manager and developer of the company’s first media asset recordkeeping system

Portland, Oregon Area

• Created ProSchools’ first cross-platform marketing strategy; resulted in the creation of this position
• Designed and installed four WordPress blogs and branded profiles on Twitter, Facebook, and LinkedIn
• Recruited in-house content developers and Subject Matter Experts (SMEs) to write blog posts
• Created a data tracking dashboard to monitor marketing efforts; reported monthly to stakeholders
• Led webinars for real estate and insurance agents on social media marketing strategies

Portland, Oregon Area

• Managed the creation and publication of accredited real estate, insurance, mortgage lending, construction contractors, and securities professional learning content (textbook, e-learning, classroom)
• Researched and recommended course content and delivery solutions in support of company goals
• Supervised in-house and remote content developers; content advisor to Subject Matter Experts (SMEs)
• Maintained the infrastructure and assets of ProSchools’ custom Learning Management System (LMS)
• Developed and maintained guides for brand, style, technical specs, and task flows
• Analyzed content needs, problems, solutions, and risk assessments; reported finds to stakeholders

Portland, Oregon Area

• Designed and produced ProSchools’ first accredited online courses
• Designed and published more than 100 textbooks and 1,000s of interactive learning activities
• Designed and implemented ProSchools’ first asset versioning control and naming conventions systems
• Webmaster for both the company website and intranet; managed e-commerce inventory

Portland, Oregon Area

• Recruited, onboarded, and managed SMEs teaching in-person continuing education courses
• Planned quarterly course schedule and hired SMEs to teach them
• Project manager for creating new in-person continuing education courses, from concept to accreditation
• Maintained database for student course completion surveys; reported findings to stakeholders monthly
• Designed, published, and mailed 1,000s of course schedule fliers monthly; managed mailing database

Portland, Oregon Area

• Broadcast television camera for the government cable access channel CityNet
• Produced, wrote, and directed the live cable access call-in series "Alright: Britpoppers Unite" -- Willamette Week called it "Best Cable Access Show" (1999)
• Recruited and supervised volunteer production staff
• Volunteer outreach on-air and in-studio

Certificate, Multimedia, 3.76

Activities and Societies: Graduated with Highest HonorsCoursework: Multimedia for Educators, Graphic Design, Interactive Multimedia.

English, Journalism, Film