As the E-commerce manager heading a full team, I manage and grow the E-commerce business with digital innovation, considered brand curations, and manage day-to-day activities within the team. Having a background of both digital and branding gives me an edge in terms of developing the overall experience of shopping at MASARISHOP.COM, balancing data-driven strategies with creative design-led thinking.My duties include:- Drive sales, profitability and manage brand positioning for our digital platform. Contribute to the channel’s growth and to achieve strategic brand and financial goals. Continually prioritizing and delegating tasks and projects to the team and ensuring the team works in self-organizing, agile manner to achieve growth.- Curate the yearly pre-season sales and seasonal buying for the WRTW division- Supervise marketing team with KOL partnerships and activations, digital content and touchpoints, and social media content planning- Collaborate on hind-sighting and competitive benchmarking- Work across divisions with development & execution of seasonal plans and strategies for digital to drive the brand and business goals- Plan and execute all daily/weekly/monthly website changes including managing data related to seasonal content, product information, product imagery, site functionality, UI/UX improvements, promotions and pricing- Manage Site Operations to develop the Digital Roadmap and identify key initiatives, site enhancements and partnerships to drive the business

As the starting member of a growing digital team, I seek for ways that the company can innovate digitally and creatively, working closely with the marketing and e-commerce team. I spearhead creative, experimental projects within the company as well as manage day-to-day digital marketing and social media operations for Masari Store and MASARISHOP.COM. Currently, I work alongside our Performance Marketing team under Digital Operations.My duties include:- Overseeing and strategizing the performance of digital ads pushed for MASARISHOP.COM on Google ads (SEM), YouTube ads, and Facebook ads.- Periodically review website features and performance and work with the e-commerce manager to advise on how best to improve the user experience- Liaise between marketing and performance marketing to push tactical campaigns- Manage and maintain the Facebook product catalog for Instagram Shopping- Finding and implementing new systems to increase efficiency and improve the quality of deliverables for digital marketing purposes in the company- Managing and running Masari & MASARISHOP social media accounts as well as creating engaging content that both represent the company as well as the brand highlighted- Photograph and style products for social media content including behind-the-scenes content- Producing video content for ads and commercial purposes- Creating and managing the company homepage- Editorial copywriting and proof-reading

Kiloalta is a body care brand rooted in using only safe, minimal, and natural ingredients, mindfully crafted and made powerful with essential oils. The formulations are crafted by my co-founder, Askarina Daniswari, who is also a Bach Foundation Registered Practitioner. Our product lineup currently consists of Natural Stone Beauty Tools, Body Oils, Therapeutic Muscle Rub, Face Mist, Bath Salts, and other body products in the making.My responsibilities in the company, other than those of being the co-founder, includes designing and managing branding across products and materials. I am also behind the naming and copywriting for a lot of our products and marketing materials.

I am currently writing a "no bullsh*t beauty blog" which I do in my free time as a side project that reflects my love for beauty and my journey to become a more informed consumer. My blog is a fresh take on beauty from the eyes of a consumer who not only believes the hype, but justifies it through science and studies. It has reviews, thoughts on beauty-related topics, musings, and personal life stories.

My responsibilities include creating designs for several briefs, assisting senior designers in graphic design-related briefs, engaging in brand strategising.Duties included: Brand identity creation, visual rebranding, strategic branding, visual concept creation, image manipulation, conceptual research, market research

- Assistant to Art Director- Involved in projects as much as a full-time graphic designer- Speak with clients- Client pitching- Logo design- Packaging design- Visual merchandising

In charge of event documentation and the after-movie of the event.Worked in a team of 4