Lead internal marketing strategy, operations and go-to-market activation for People Operations

Led development of new global selling strategy (Google Way of Selling), program architecture and customer personas for internal sales education program for salesforce of 20,000

Led team of five internal marketing managers to launch global marketing communications, product solution resources, case studies and competitive intelligence to enable global salesforce to drive YouTube sales revenue; managed annual marketing budget of $1M- Led development of annual internal marketing and go-to-market/sales enablement plans covering 14 core products (117 SKUs) targeting key vertical segments to drive 50% y/y growth of video revenue - Simplified and scaled access to product marketing collateral and competitive intelligence resources on internal site to help sellers increase pitch size 137% y/y and pitch rate 14% y/y- Transformed internal marketing communications by implementing strategic editorial content calendar to drive subscriptions, increasing reach of weekly brand product newsletter to 100% of salesforce, up from 63%

Managed five solution experts to develop and launch product solutions aligning brand advertising products to marketing objectives to enable global salesforce to drive revenue; managed annual sales collateral budget of $1M- Developed and launched new marketing strategy including product architecture, naming and positioning to simplify brand product portfolio by 60%, and drove 79% salesforce awareness with global communications- Led development and launch of global product solution guides defining Google’s brand product positioning, reaching 53% awareness across global salesforce with global communications- Managed creation of first-ever global product solutions aligning to customer marketing objectives (e.g. awareness, consideration) to drive 61% y/y increase of brand revenue- Led cross-functional global team of 40+ to develop and drive adoption of a new sales and marketing presentation template to drive consistent Google brand globally (13,700 views) in all sales pitches

Led development of insights-driven marketing collateral, and facilitated executive summits, digital marketing trainings and C-level events for CPG clients such as Procter & Gamble, Kimberly Clark, SC Johnson, and Clorox- Developed 35+ digital marketing and sales presentations for CPG clients, totaling $200M to meet or exceed quarterly sales quota and increase team revenue 50% y/y- Conducted market research, analyzed third party data, and hosted 31 Google tools trainings to help advertisers uncover consumer insights and understand digital market trends, resulting in 200+ insights reports- Hosted a Google+ Analytics webinar in partnership with Hubspot, reaching 800 marketers

Analyzed website data, digital marketing campaigns and consumer research surveys to develop strategic digital media plans (display, video, search), measurement plans, and website optimization recommendations for Sara Lee, Whirlpool, DeVry University, and WhiteWave Foods- Developed digital media plans that improved click through rates for DeVry digital campaigns by 0.04%, increasing site visits 4%, which led to 21% increase in student leads within four months- Created CRM strategy for WhiteWave and gained buy-in from senior managers on new segmentation strategy to improve targeted brand communications- Led and managed pioneering social media listening project for Sara Lee and WhiteWave and created social media marketing strategies based on consumer insights

Led 32 recruiting events driving 80+ participant sign ups and retained 700+ participants through promotions, events and CRM database management, raising $1.26M

Managed client and vendor relationships, marketing campaign planning, and day-to-day account tasks across 12 CPG brands while supervising an assistant; won Organic Growth Initiative Award for new business development- Led strategic planning and execution of digital marketing plan (including microsite, 30+ banner ads and online game integration) for first consumer awareness campaign as Interactive Manager on Allergan, increasing unit sales by 20% with $3M budget- Collaborated with inter-agency team during Kraft and Allergan’s Integrated Marketing Communications planning to develop strategic marketing brief/tactical plans for in-store promotions, out-of-home and digital advertising

Supported client and vendor relationships with daily communication and management of promotional campaign execution for Intel; promoted in first year.