Michelle Goldstein Email & Phone Number

Radnor, Pa, Us

Founded in 1999, NewSpring partners with the innovators, makers, and operators of high-performing companies in the lower-middle market to catalyze new growth and seize compelling opportunities. Managing over $3 billion with a founder-focused approach, NewSpring harnesses its team’s diverse experience across five distinct strategies, covering a wide spectrum of transaction types to support the growth of the dynamic companies in which we invest.At NewSpring I am focused on NewSpring Holdings, NewSpring’s dedicated buyout strategy that employs a long-term, buy-and-build approach in the lower-middle market with a track record of helping successful companies reach new levels of growth through proven operational methodologies, technology enablement, and M&A.

http://www.mgdigitalgroup.com/NewSpring Capital Value Creation Team -- MarketingEvaluate how businesses can better use digital marketing strategies to tell their brand story and increase KPIs including web traffic, sales, clients, conversion rates, social engagement, and order value.

Warminster, Pa, Us

Jofit is a women's golf, tennis, and athleisure fashion line whose mission is to empower women to feel their best from fitness to fun in clothes that fit and flatter. As VP of Marketing I was responsible for establishing and growing our direct-to-consumer business which included overhauling the website, launching our brick and mortar stores in Jupiter Florida and Newport Beach, establishing our social media presence to ultimately increase sales and customers. The business shifted from 10% D2C to 30% D2C in just 2 years. I also worked closely with our Sales team and wholesale businesses to make sure we had a holistic omnichannel brand by providing marketing direction and creative collateral to help our reps tell our brand story and increase sales.

Chicago, Il, Us

Built, lead, and managed a team across marketing, design, and operations. Directed the creative team on trends, vendor partnerships and promotions for marketing campaigns. Outlined department goals to align with business strategy and ensured effective execution across departments. Oversaw external SEO, SEM, Affiliate and PR agencies. Managed internal communications, marketing calendar and marketing budget with a focus on growth and ROI.

Seattle, Wa, Us

Oversaw Digital Public Relations and Social Media Management. Maximized company exposure by cultivating relationships and partnerships with key editors and bloggers in the women’s retail fashion space. Personified store brand by creatively executing a social strategy with tools including Facebook, Twitter, YouTube and Blog. Created a community by interacting with bloggers and editors to promote products. Developed innovative strategies to ensure competitive market placement. Managed performance and development goals.

Seattle, Wa, Us