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As a data-driven marketing and operations professional, I have bridged creative savvy and analytical depth to define strategy and drive growth for B2B and B2C companies for nearly 20 years.Utilizing both traditional and emerging channels, I develop marketing strategies for customer acquisition, customer retention, branding, increased traffic, sales and ROI. Consistently being challenged in an evolving field has allowed me to deliver in a results-oriented role. Highlights include: - Developing and implementing marketing strategies that scale customer acquisition through search, email marketing, SEO, SEM, mobile, strategic partnerships, and social media.- Building brand stories geared through relevant content marketing and social strategies, engaging key stakeholders while developing an interactive online presence.- Articulating corporate vision into departmental strategies while managing and mentoring cross-functional teams to outline, monitor, and measure the success of KPIs and initiatives.http://michellegoldsteindigital.com/ Specialities: Digital Marketing | Web Analytics | CRM | Customer Retention | Email Marketing | SEO | SEM | Pay-Per-Click | Google Adwords | Digital Branding | Project Management | Public Relations | Social Media | Strategic Partnerships | User Experience | Customer Acquisition
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Marketing Strategist, Value Creation Newspring HoldingsNewspring 2018 - PresentRadnor, Pa, UsFounded in 1999, NewSpring partners with the innovators, makers, and operators of high-performing companies in the lower-middle market to catalyze new growth and seize compelling opportunities. Managing over $3 billion with a founder-focused approach, NewSpring harnesses its team’s diverse experience across five distinct strategies, covering a wide spectrum of transaction types to support the growth of the dynamic companies in which we invest.At NewSpring I am focused on NewSpring Holdings, NewSpring’s dedicated buyout strategy that employs a long-term, buy-and-build approach in the lower-middle market with a track record of helping successful companies reach new levels of growth through proven operational methodologies, technology enablement, and M&A. -
FounderMg Digital Group 2012 - Presenthttp://www.mgdigitalgroup.com/NewSpring Capital Value Creation Team -- MarketingEvaluate how businesses can better use digital marketing strategies to tell their brand story and increase KPIs including web traffic, sales, clients, conversion rates, social engagement, and order value. -
Vp Of MarketingJofit 2016 - 2018Warminster, Pa, UsJofit is a women's golf, tennis, and athleisure fashion line whose mission is to empower women to feel their best from fitness to fun in clothes that fit and flatter. As VP of Marketing I was responsible for establishing and growing our direct-to-consumer business which included overhauling the website, launching our brick and mortar stores in Jupiter Florida and Newport Beach, establishing our social media presence to ultimately increase sales and customers. The business shifted from 10% D2C to 30% D2C in just 2 years. I also worked closely with our Sales team and wholesale businesses to make sure we had a holistic omnichannel brand by providing marketing direction and creative collateral to help our reps tell our brand story and increase sales. -
Director Of Marketing And OperationsAbesmarket.Com & Storepower.Com 2012 - 2016Chicago, Il, UsBuilt, lead, and managed a team across marketing, design, and operations. Directed the creative team on trends, vendor partnerships and promotions for marketing campaigns. Outlined department goals to align with business strategy and ensured effective execution across departments. Oversaw external SEO, SEM, Affiliate and PR agencies. Managed internal communications, marketing calendar and marketing budget with a focus on growth and ROI. -
Affiliate And Business Development ManagerAmazon 2008 - 2012Seattle, Wa, UsOversaw Digital Public Relations and Social Media Management. Maximized company exposure by cultivating relationships and partnerships with key editors and bloggers in the women’s retail fashion space. Personified store brand by creatively executing a social strategy with tools including Facebook, Twitter, YouTube and Blog. Created a community by interacting with bloggers and editors to promote products. Developed innovative strategies to ensure competitive market placement. Managed performance and development goals. -
Online Marketing AnalystAmazon 2005 - 2008Seattle, Wa, Us
Michelle Goldstein Skills
Michelle Goldstein Education Details
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University Of Wisconsin-MadisonMarketing
Frequently Asked Questions about Michelle Goldstein
What company does Michelle Goldstein work for?
Michelle Goldstein works for Newspring
What is Michelle Goldstein's role at the current company?
Michelle Goldstein's current role is Marketing Value Creation at NewSpring.
What is Michelle Goldstein's email address?
Michelle Goldstein's email address is mi****@****ail.com
What is Michelle Goldstein's direct phone number?
Michelle Goldstein's direct phone number is +121580*****
What schools did Michelle Goldstein attend?
Michelle Goldstein attended University Of Wisconsin-Madison.
What skills is Michelle Goldstein known for?
Michelle Goldstein has skills like Email Marketing, Digital Marketing, Social Media, Seo, Web Analytics, Social Media Marketing, Facebook, Blogging, Google Adwords, Copywriting, Online Marketing, Marketing.
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