Bespoke communications services and consulting.Offering expertise in BtoB and corporate communications, with experience in technology, health care, professional services, financial, and non-profit industries.Specialties include thought leadership, media relations, social media strategy, speaking opportunities, event strategy, media training, crisis communications, message development and content creation.

• Direct social media planning and strategy; increased social media following by 40% in one year• Manage speakers bureau; doubled high profile speaking engagements for elected officers since 2012• Produce videos on a variety of industry topics for AI’s YouTube channel, including writing scripts, developing storyboards, conducting video shoots, and editing; tripled video views year over year• Contribute articles to AI’s weekly e-newsletters and quarterly trade magazine• Write bylined articles on behalf of AI officers for industry trade publications• Conduct media relations and maintain relationships with key national, local and trade media• Assist in media training for elected officers

• Reported to Division Manager, External Communications• Provided content creation, media relations, social media strategy and corporate social responsibility consulting services

• Created, executed and oversaw strategic national public relations programs, focusing on housewares, CPG, consumer electronics, sports and BtoB industries• Managed account teams consisting of Interns, Junior Account Executives and Account Executives• Developed written materials, including press releases, pitches, award submissions, client correspondence and reports; review and edit written materials by junior staff• Developed relationships with members of the media and maintain lists of key media contacts• Maintain regular client contact and provide strategic counsel• Contributed to new business presentations and draft proposals for new client initiatives

• Manage public relations and social media activities for North and South America; coordinate with clients and partners for press releases, speaking opportunities, award submissions and case studies• Facilitate relationships with reporters, influential bloggers, PR agency and across internal departments• Build brand awareness and visibility, driving demand and introducing Alterian to new audiences; increased digital footprint by 80%• Secure media placements in key industry, business and national publications; increased average monthly coverage by 1900%• Lead writing, review and approval processes for press releases, bylines, award nominations and speaking submissions• Use social media research on current issues and events to secure top-tier media placements• Develop, write and promote Annual Survey• Handle highly sensitive matters requiring compliance with strict federal regulation• Manage and edit corporate blog; increased subscribers by 275%• Facilitate social media publishing and engagement with Sales and Marketing • Coordinate with Analyst Relations team for new product releases, research and announcements

Wrote contributed articles and white papers on complex subject matter, including health care, interactive marketing and technology, on behalf of clientsDeveloped and wrote client case studiesPositioned clients’ messages and established brand recognition through traditional and digital media; wrote and distributed press releases; contacted media via telephone and emailScheduled and facilitated media interviews; provided briefing documents, preparation and follow upDeveloped and maintained social media programsMaintained lists of key trade publications’ editorial calendars and pitched relevant story opportunities Researched and developed media lists using Cision MediaSource and VocusMonitored upcoming trade shows and speaking opportunities, wrote and submitted speaking proposals on behalf of clientsTracked results and media placements; produced monthly activity reportsAssisted in message development and media training sessions

Recruited prospective students and conducted interviews to determine fit within the Institute Advised prospective students and their parents regarding academic programs and admissions requirements Scheduled and facilitated on-campus visits and events Made marketing calls in response to inquiries Achieved and exceeded monthly targets and quarterly start plans