Michelle Riches Email & Phone Number

I'm a Creative Director with experience building and maintaining brands for major retailers in the beauty and lifestyle categories. I have experience leading creative teams to create packaging, print materials, visual merchandising, event experiences, and campaign concepts.Whether building a brand from the ground up, working with established brands within existing codes, or creating brand evolutions, I am passionate about finding strategic and creative solutions to design and business problems.Past brands I have worked with include: Philosophy, Ralph Lauren Fragrances, Viktor & Rolf, YSL, Diesel, Rodan + Fields, Kiehl’s and Sunglass Hut. You can view a sample of my work www.richesdesign.comThese combined experiences have allowed me to gain a wide range for skills including:-Managing creative teams through all phases of the creative process.-Researching and formulating concepts.-Creating visual merchandising plans.-Design and creative direction of primary, secondary and tertiary packaging.-Designing in store signage, displays, windows, and tester units for both launch and ongoing merchandising. -Event experience concepts and visual execution. -Working with retailers to create brand appropriate advertising.-Creating new brand identities, and line extensions for existing brands.-Creating sales materials.Specialties: Creative Strategy, Branding and Identity, Packaging, Retail Environments & Visual Merchandising, Marketing and Sales materials.

Listed skills include Brand Development, Packaging, Art Direction, Layout, and 22 others.