Michelle Ritz Email & Phone Number

Copenhagen, Denmark, DK

Ridgefield Park, NJ, US

Center Valley, Pennsylvania, US

• Responsible for developing and implementing creative marketing plans and brand strategies to grow market share and increase revenue for digital voice recorders (DVRs) in various trade channels throughout North America..
• Developed and presented the case to become the sole DVR vendor at Best Buy, Target, Wal-Mart, Staples and other top National Accounts, resulting in a 60+% market share in units and dollars
• Initiated several new products each year, resulting in 10-15% of annual revenue
• Developed and implemented a unique, consumer promotion “buy an LS and get rewarded” with an incentive for concert tickets or a photo shoot – program generated sales increases of 10-12% and was extended 3 months due to.

Center Valley, Pennsylvania, US

• Managed the projects and activities of several creative/marketing agencies within budgets and brand messaging guidelines
• Developed displays, presentations and collateral materials for key trade shows – CES, SXSW, ILTA, MGMA and others
• Created turn-key marketing collateral with consistent brand messaging for two-tiered distribution (4 distributors and 100 authorized accounts/dealers) via Monthly Newsletter with 40+% open rate and 20-30% click-through.

• Developed the company’s most successful pallet programs with Costco, resulting in full sell through and no fines or charge backs
• Created a Back-to-School DVR pallet program (July – Sept.) and Holiday camera value added bundle (Sept. – Dec.)
• Streamlined daily report for top executives and sales and marketing teams to better reflect key business metrics

• Rehired to develop Material Replenishment Plans on a weekly basis to generate accurate purchase orders with vendors based on system forecasts. Tracked and expedited orders as needed and managed direct import orders..
• Oversaw the logistics and operations for key mass market accounts and became proficient in using third party systems such as Wal-Mart’s Retail Link, Target’s Partners Online
• Reduced out-of-stocks and improved sell through by providing timely sales, distribution and logistics information

• Managed all purchasing and marketing functions for Mirror Division ($5M annual sales) including; planning, forecasting, shipping and tracking of all purchase orders and direct imports from China. Also handled all.
• Coordinated the development of new mirror products from concept to creation including design and item specifications
• Developed a competitive pricing strategy that provided attractive margins for retailers and MCS Industries
• Interacted daily with buyers from key mass market accounts (TJ Maxx, Home Goods, Ross Stores, etc.) to ensure full compliance with specific labeling, packing and shipping requirements

• Responsible for marketing and sales programs for a variety of craft ribbon and specialty accessories.
• Designed new packaging and header cards for craft ribbon accessories in order to maintain 15-20 SKUs in retail plan-o-grams
• Contributed strategic direction for new range of scrapbooking products
• Created and presented custom plan-o-gram displays for mass market and hobby retail chains
• Successfully developed a product database for 700+ SKUs used to analyze sales, retail placement and reduce duplicate items

• Responsible for managing a full line of art materials for children and beginners, including new product development from concept to manufacture to retail sell in. Promoted from Assistant Product Manager after providing.
• Created comprehensive product catalog for children’s art products, resulting in much greater brand awareness and validation
• Developed effective consumer and trade magazine ad campaigns with the help of an ad agency
• Crafted display booths and custom collateral materials for important industry trade shows – Toy Fair, CHA, and regional shows
• Implemented successful clip strip program with 15-20 top selling SKUs, resulting in a 20% sales increase at retail accounts