Michelle Robbins Email & Phone Number

Los Angeles, CA, US

Sunnyvale, CA, US

* Lead and advise efforts to integrate leading Generative AI and automation technologies within GTM Operations.* Lead complex programs and present key insights and recommendations to senior business leaders. * Conduct research on industry trends and gather competitive intelligence as input to strategies and recommendations. * Structure ambiguous problems.

Sunnyvale, CA, US

Lead a team of analysts and data scientists powering Global Business Org (GBO) initiatives across all lines of business. Focused on unlocking business value from internal data by creating and maintaining analytical data facets, designing and executing data science analyses, measuring program impact, presenting findings to business leaders, and integrating.

Sunnyvale, CA, US

Partner with Business and Engineering teams to define, prioritize, and lead data initiatives across all lines of business for the Global Business Org.

Tel Aviv, IL

Advise and collaborate with SEO product team on platform features, upgrades and user experience improvements for core suite of products.

Draper, UT, US

• Lead a high-performing Digital Analytics group and oversee the development of a holistic end-to-end data warehouse, analytics and BI reporting system. Partner cross-functionally with Engineering and Growth Marketing.
• Build the department strategy, process, and data engineering & analyst team
• Integrate automated reporting & analytics across portfolio of brands
• Future-proof attribution & tracking capabilities
• Establish one source of truth for customer and channel data
• Automate revenue tracking & hone forecasting accuracy

Duluth, MN, US

• Lead product innovation across data, marketing technology, and services for an award-winning integrated marketing agency. Leverage engineering/product/data experience to execute initiatives across product development.
• Architect, develop and deploy proprietary brand reputation management product for global SaaS client to scale their internal monitoring, response and reporting capabilities
• Design models and conduct predictive analysis testing for client brand growth strategies
• Optimize and align internal martech stack to eliminate redundancy, reducing technology expenses by 75% YoY
• High-touch premier account management - collaborate with internal and external teams on strategy for top-tier clients; evaluate martech/product needs/capabilities; ensure integrity of attribution models, tracking and.
• Conduct deep analysis of earned & owned media channels then drove and directed execution of agency's integrated content marketing campaign strategy, editorial calendar - resulting in YoY increases across users (+5%).

San Jose, CA, US

• Key member of the agency's leadership team, directed the global analytics, content marketing, social media, organic, technical, and local SEO teams.
• Partnered cross-functionally with VP of Customer Success to develop omni-channel execution strategies to drive continued growth for the award-winning agency's more than 1,500 global clients.
• Collaborated with the Head of Product and the R&D lead on new products and product feature ideation, specs and user stories.
• Partnered with Head of Sales to develop targeted programs to expand the agency's portfolio of customers in Hospitality, Financial Services, Restaurant, Automotive, Retail and Healthcare.
• Grew cross-vertical content, social, SEO and technology product offerings as leader of the agency’s Global Center of Excellence; drove execution on new project initiatives with clients, external partners, and vendors.
• Reorganized teams for successful ABM adoption, reducing YoY costs on external resources by 50%

Edgartown, MA, US

Head of all product development, marketing technology, and content strategy across 6 media brands: publishing (MarTech Today, Search Engine Land, Marketing Land) live events (The MarTech Conference, Search Marketing Expo (SMX)) and marketing services (DMD). Collaborate cross-functionally with leadership teams to drive audience acquisition & maintain.

Edgartown, MA, US

Built & led the company’s product / technology team. Architected, developed, and directed the ongoing evolution of the public facing web properties and backend technology products for each of the six Third Door Media publishing, events and marketing services brands: Search Engine Land, Marketing Land, MarTech Today, Search Marketing Expo, The MarTech.

Edgartown, MA, US

Built and led the product development team, hired and managed outsourced technology consultants. Developed and maintained numerous custom back end applications and web based tools for each of the brands, to support marketing and technology operations, brand mobile strategy, and marketing services product strategy to further company growth and increase.

Full-stack (front end and back end) web development, and web technology and digital marketing consultant for a number of businesses in various verticals for whom I designed and developed web presences, built custom applications, and launched e-commerce platforms. I advised clients on digital strategy and technology integration, as well as provided SEO and.

Master Of Science - Ms, Business Analytics

Bachelor Of Arts (Ba) - Double Major, Criminal Justice And Psychology

Certificate, Computer Programming, Specific Applications