Michelle Robbins Email & Phone Number

Los Angeles, Ca, Us

Sunnyvale, Ca, Us

* Lead and advise efforts to integrate leading Generative AI and automation technologies within GTM Operations.* Lead complex programs and present key insights and recommendations to senior business leaders. * Conduct research on industry trends and gather competitive intelligence as input to strategies and recommendations. * Structure ambiguous problems, conduct data-driven analysis, extrapolate key insights, and deliver recommendations to cross-functional partners and leadership.* Drive Operations Strategy & Innovation portfolio management, resource prioritization, project pipeline management, as well as measuring and tracking value delivered. * Own stakeholder management and communications across Central Ops with cross-functional GTM Ops teams, LinkedIn Product and Engineering teams, Legal, Policy and Governance, and leadership.

Sunnyvale, Ca, Us

Lead a team of analysts and data scientists powering Global Business Org (GBO) initiatives across all lines of business. Focused on unlocking business value from internal data by creating and maintaining analytical data facets, designing and executing data science analyses, measuring program impact, presenting findings to business leaders, and integrating those findings into key business systems and process.

Sunnyvale, Ca, Us

Partner with Business and Engineering teams to define, prioritize, and lead data initiatives across all lines of business for the Global Business Org.

Tel Aviv, Il

Advise and collaborate with SEO product team on platform features, upgrades and user experience improvements for core suite of products.

Draper, Ut, Us

Lead a high-performing Digital Analytics group and oversee the development of a holistic end-to-end data warehouse, analytics and BI reporting system. Partner cross-functionally with Engineering and Growth Marketing leaders to empower and accelerate data-informed decisions, strategy, and execution through robust analytics reporting, insights, and forecasting.Key Areas of Focus and Leadership:• Build the department strategy, process, and data engineering & analyst team• Integrate automated reporting & analytics across portfolio of brands• Future-proof attribution & tracking capabilities• Establish one source of truth for customer and channel data• Automate revenue tracking & hone forecasting accuracy• Identify and prepare data sources for analysis• Define analytics models• Accelerate machine learning & statistical capabilities

Duluth, Mn, Us

Lead product innovation across data, marketing technology, and services for an award-winning integrated marketing agency. Leverage engineering/product/data experience to execute initiatives across product development, marketing operations, and data analysis, to grow the agency's robust suite of martech, data, and marketing products and services.• Architect, develop and deploy proprietary brand reputation management product for global SaaS client to scale their internal monitoring, response and reporting capabilities • Design models and conduct predictive analysis testing for client brand growth strategies• Optimize and align internal martech stack to eliminate redundancy, reducing technology expenses by 75% YoY • High-touch premier account management - collaborate with internal and external teams on strategy for top-tier clients; evaluate martech/product needs/capabilities; ensure integrity of attribution models, tracking and analysis for all client growth marketing campaigns representing over $4.5 million in annual marketing spend.• Conduct deep analysis of earned & owned media channels then drove and directed execution of agency's integrated content marketing campaign strategy, editorial calendar - resulting in YoY increases across users (+5%), sessions (+4%), engagement (+10%) and acquisition (+5%)• Represent brand at industry events and contribute to thought leadership through domestic and international speaking as: keynote speaker, featured presenter, moderator, webinar and podcast guest

San Jose, Ca, Us

Key member of the agency's leadership team, directed the global analytics, content marketing, social media, organic, technical, and local SEO teams. • Partnered cross-functionally with VP of Customer Success to develop omni-channel execution strategies to drive continued growth for the award-winning agency's more than 1,500 global clients. • Collaborated with the Head of Product and the R&D lead on new products and product feature ideation, specs and user stories. • Partnered with Head of Sales to develop targeted programs to expand the agency's portfolio of customers in Hospitality, Financial Services, Restaurant, Automotive, Retail and Healthcare.• Grew cross-vertical content, social, SEO and technology product offerings as leader of the agency’s Global Center of Excellence; drove execution on new project initiatives with clients, external partners, and vendors; P&L management for entire CoE organization• Reorganized teams for successful ABM adoption, reducing YoY costs on external resources by 50% • High-touch top-tier account management resulting in 100% retention and YoY contract value increases (15-30%)• Developed topic content, distribution strategy, sourced top industry speakers, and presented the agency's top-performing webinar for lead acquisition (2,000 registrants, +1,500 attendees)• Represented brand at external industry events - featured speaker, moderator, webinar presenter, and podcast guest

Edgartown, Ma, Us

Head of all product development, marketing technology, and content strategy across 6 media brands: publishing (MarTech Today, Search Engine Land, Marketing Land) live events (The MarTech Conference, Search Marketing Expo (SMX)) and marketing services (DMD). Collaborate cross-functionally with leadership teams to drive audience acquisition & maintain thought leadership across industries. ✦ Product Development✦ Data management✦ Marketing technology strategy & integrations✦ Mobile & web strategy✦ Content Strategy✦ Full stack engineer: PHP/SQL/Python | HTML/CSS/Javascript✦ Re-architected core analytics dashboards - focusing audience demographics & metrics, aligning them to company-wide growth targets & cross-departmental goals✦ Utilizing first & third-party data analysis, directed full-time staff of reporters & editors in topic coverage, driving increased growth (3 million MAUs)✦ Recruited industry experts to create content mapped to data insights & segmented for audience targeting✦ Combining editorial audience & CRM data analysis, defined & directed creation of original content marketing products & initiatives for cross-platform promotion to support continued growth✦ Leveraged network audience data & analyzed effectiveness of client programs to set strategy with sales & business development teams - creating innovative, targeted opportunities✦ Re-architected core CRM dashboards utilized to analyze event audience data, demographics, behavior & feedback; leveraged insights for event programming & audience acquisition✦ Led event program development, sourced experts for keynotes, moderated discussions✦ Primary data skills, tools & martech: SQL, python, Google Analytics, Data Studio, Tableau, Excel, Marketo, Salesforce, Search Console & APIsResults:✦ Audience contact acquisition +60% YoY✦ Core editorial audience acquisition metrics +12% YoY✦ Grew core editorial engagement metrics +10% YoY✦ Tripled NPS (Net Promoter Score) +300% YoY

Edgartown, Ma, Us

Built & led the company’s product / technology team. Architected, developed, and directed the ongoing evolution of the public facing web properties and backend technology products for each of the six Third Door Media publishing, events and marketing services brands: Search Engine Land, Marketing Land, MarTech Today, Search Marketing Expo, The MarTech Conference, and Digital Marketing Depot.✦ Built comprehensive platform for event ops, programming & sales teams to drive all event operations; including frontend attendee apps & back-end management tools; saving brand over $750K in LTV costs✦ Full stack engineer: front end (HTML/CSS/Javascript) and back end (PHP, SQL, Python)✦ Designed and built data structures & queries for all SQL databases used by all proprietary applications✦ Architected fully custom WordPress CMS theme, scripts and functions for all brand websites✦ Developed CRM, CSM, e-commerce platforms; customize, align data flows, optimize✦ Implemented and maintained technical SEO (Search Engine Optimization) best practices✦ Ongoing web and mobile product enhancements✦ Provided thorough data analysis and insights to increase cross-brand audience growth✦ Ongoing analysis of emerging technologies, and integration of these into corporate stack✦ Maintained a robust technology portfolio to secure growth, audience acquisition and marketing capabilities across the entire organization/family of brands✦ Represented the brand as featured speaker at domestic and international events✦ Key member of both conference operations and conference program teams

Edgartown, Ma, Us

Built and led the product development team, hired and managed outsourced technology consultants. Developed and maintained numerous custom back end applications and web based tools for each of the brands, to support marketing and technology operations, brand mobile strategy, and marketing services product strategy to further company growth and increase marketing services capabilities. Additionally responsible for integration, management and maintenance of all third party marketing technology systems (CRM, CMS, etc.) utilized by the various business divisions. ✦ Built custom social media platform for digital marketers (Sphinn); ongoing product management (& community management) of platform (4 years, +50,000 MAUs)✦ Full stack engineer: front end (HTML/CSS/Javascript) and back end (PHP, SQL, Python)✦ Custom application development✦ Systems integration✦ Product management✦ Analytics, Google Apps, SalesForce and ecommerce platform setup and management✦ Project management

Full-stack (front end and back end) web development, and web technology and digital marketing consultant for a number of businesses in various verticals for whom I designed and developed web presences, built custom applications, and launched e-commerce platforms. I advised clients on digital strategy and technology integration, as well as provided SEO and digital marketing strategy and services.Clients included American Airlines (Inflight Entertainment), DMX Music, The Honda Civic Tour and Pioneer Animation, among others.Primary technologies: HTML, CSS, JS, MySQL, PHP, Adobe Creative tools

Master Of Science - Ms, Business Analytics

Bachelor Of Arts (Ba) - Double Major, Criminal Justice And Psychology

Certificate, Computer Programming, Specific Applications