Changing the way brands generate and test content to help them grow their businesses. Cohley connects brands and Creators via our marketplace and a few simple steps:1. Brands are given easy templates to write a successful brief2. Creators apply with curated messages and portfolios3. Brands vet with whom they want to work with quick filters and AI recommendations4. Quick communication, product shipment, content vetting, and influencer posts fueled via integrations 5. Easy payment, content rights in perpetuity, and T&C's without any of the paperworkAs Cohley's Director of Product, I am responsible for both the Creator and Brand experience and ensuring we build a platform that fuels authentic, conversion-driven content that helps optimize every touchpoint in the consumer journey.

-Designed and managed the project from concept to creation, launching a content manager for RentPath’s product suite, enabling clients to self-serve and update their listing data. The launch of the portal was instrumental in laying the foundation for improved customer communication, marketing, reporting, upsell opportunity, training, and ecommerce. -Gathered business requirements through interviews and observation from users of RentPath’s customer portal for creating and maintaining listing content.-Elaborated requirements into epics (23) and user stories (537) for a MVP to migrate data and functionality from a user interface on top of Oracle to Salesforce Communities, managing prioritization of work while maintaining a complete end-to-end data flow. -Managed a roadmap to grow and evolve a print-based solution into an ecommerce platform to best support and enable self-service, reporting, and optimization for 30,000 customers, while maintaining functionality of the antiquated customer portal to ensure business as usual.-Migrated user access management from Oracle to Salesforce to improve security, onboarding, reporting, data integrity, and ongoing maintenance of customer accounts. -Led inception meetings encouraging ideation across various teams to design, create, and prioritize new features and functionality for B2B and B2C.-Pivoted quickly to collaborate with product managers, data scientists, and engineers across B2B and B2C for joint product launches and feature improvements, balancing customer and consumer needs for ‘tour from home’ capabilities as the renter journey changed in 2020.

Weather partners with broadcast and media companies across the globe, forging reseller relationships, data partnerships and licensing opportunities. As Partner Operations Leader, I ensure that all campaigns scheduled to run on Weather's O&O are processed efficiently and at scale. As product owner of our order management system, Proposal 360, I focus on ease of use and growth opportunity for the business. Designed and built internally, Proposal 360 enables smart digital selling with customized marketing collateral, proposal recommendations, campaign creation and real-time reporting for external parties.

• Cultivate strong relationships to ensure the team is working towards a go to market strategy through partnerships, scaling our business to 115+ DMAs and automated agency relationships. • Recognize areas of opportunity to automate daily team requirements• Delegate daily tasks and responsibilities to the Account Coordinator to ensure that his/her time is used most effectively and that all Sales Channel Partner Managers are receiving necessary support• Create new growth opportunities with Ad Products that can scale in the local markets• Manage and drive development of our internal automated guaranteed buying portal. • Unite with Local’s Ad Operations support by working closely with the Program Manager to ensure the local sales team is aware of new products, ad serving changes, delivery challenges and smooth workflow approval of market orders and change order requests• Lead key initiatives of product improvement that are unearthed through challenges in the local markets

Sundays at 10:30am!

Partners in 45+ local markets across the country are engaged to sell The Weather Channel's Digital properties. A customized self-serve tool from third party Shiny Ads allows our partners/resellers to purchase and monitor campaign delivery for their clients. With TWC's technological success of serving ads based on relative weather conditions, activities and product sales, we are looking to serve ads for our partners on and off channel. Utilizing our built-in programmatic buying channel, advanced targeting technology and accessible self-service buying platform, I am responsible for rolling out new and managing existing market partnerships, training the local partners how to sell TWC online and digital products, creating sales materials and webinars and managing the internal processes of the sales strategy and operations within the company.

Conduct post project reviews for all major investments (over $250k). Provide ROI and KPI assessments for these projects 6 and 12 months after launch. o Evaluate progress against budget and performance projections made by upper management..o Review business cases as they are submitted to ensure project scope includes necessary requirements for goals, KPIs and capital budgets. o Incorporate quality and productivity improvements learned through qualitative analyses from project reviews into our ongoing project management processes. o Work with the Finance Department to ensure labor is being capitalized and not hitting TWC’s operating budget. Manage the company’s use of Innotas, a portfolio management and time reporting software. o Provide visibility into real-time project status through reports and analyses shared via TWC’s intranet and email. o Complete reports summarizing weekly, monthly and annual activities and trends. o Manage all new project requests: funnel the request through the appropriate gates of approval, create new projects and ensure time-entry is at 100% compliance.o Develop best practices for implementing the company’s project portfolio, resource, and financial management processes in Innotas.

• Oversaw all online campaign analytics to ensure all revenue was effectively monetized and delivered.o Monitored delivery of bookings and provided recommendations to Campaign Specialists on how to best capture under-delivery and future dollars based on performance. Managed potential delivery issues that arose through investigations and followed through to resolution.o Reported month end under-delivery, ad server priority and overbooking between the CMS and ad server, ensuring Campaign Specialists made necessary adjustments to capture all revenue. o Managed Ad-Juster relationship, training and usage for optimal campaign reporting and billing results.o Performed daily management of NARC alerts and Adapter errors that alerted the team of a Campaign Specialist error in DFP or Solbright during campaign setup. • Worked with Ad Products, Business Intelligence, Inventory and Finance to answer all reporting requests and to lead various groups towards informed decisions by providing knowledge of the DFP ad server for company projects and new initiatives. • Managed the relationship with the Marketing and Survey teams as the Ad Operations liaison. Setup, scheduled and processed campaigns on the House insertion order and ensured that a house creative backfill was in place for every ad position. • Provided actionable metrics to Content and Marketing for delivery enhancements on monthly sponsorships and other drivable sections that were struggling to meet goals.

Steward and traffic campaigns across the various online platforms of the Weather Group:Implement and manage the ad operations for clients' insertion ordersFinalize campaign details in Solbright Ad Sales and manage The Weather Chanel Internal Approval Process with Sales, Operations, Accounting, Finance, Legal, Pricing and Inventory. Schedule creative tags and placements in DFP, ensuring campaigns are set live as directed by the insertion order.Work with Inventory and the Campaign Effectiveness team to ensure delivery or to optimize under-performing placements on various Weather Group platforms. Make any revisions necessary in Solbright and MediaVisor for mid-campaign optimizations to ensure all booked revenue is captured. Provide accounting with detailed reports for month end accruals, billing reconciliation and adjustments. Maintain accurate and up to date account lists for two Account Managers while managing the clients' expectations regarding billing, timing & source of reporting, screenshot requirements, creative specifications, third party delivery discrepancies and optimizations.Present the Suspended Report daily to keep the team abreast of dollars that have not been accrued.Manage The Weather Channel's internal house creative across the various platforms to promote the network, lifestyle segments and mobile, iPad and desktop applications as instructed by the Marketing group's daily initiatives. Actively participate in efforts to streamline and automate Ad Operations' processes: revising the Campaign Specialist IO and Proposal Analyst IO checklists, clarifying the roles and responsibilities of the various Ad Operations groups and assisting with the automation of the suspended placements report.

Oversee the restaurants, sponsors, barcraft competition and wine & beer vendors in the VIP tent of Taste of Atlanta. Collect volunteers and ensure all are assigned to specific tasks throughout the weekend to keep the tent moving efficiently. Work diligently throughout the festival to provide the best experience to all attendees.

Showcases our work on individual campaigns through Promotional Recaps- highlighting negotiated rates, promotions, implementation and the client's added value.Compares CPP levels across various clients and SQAD to project and determine future goals and standards for Marketing Inspirations in over one hundred markets.Graphs sales trends in comparison to the timing of the media campaign to analyze year-to-year trends and future plans for an entertainment client.Proposes integrated campaigns in order to acquire client approval, negotiate with media partners and implement promotions.Analyzes media reports from Nielsen and Arbitron to determine changes in over one hundred markets and consult the client promoters on changing media landscapes in each individual DMA. Purchases radio, print, outdoor, out of home and interactive for various clients. (Budget range: $1K - $66K per medium)Issues RFPs to potential partners outlining goals, requirements and budgets and subsequently determined the appropriate campaign mix by comparing proposals, support levels and ratings (where appropriate).Initiated a revamp of the company website and Marketing Inspirations' social network presence and interaction.Trained the company and clients on Microsoft Excel, online buying, social sites and SEO. Plans and implements local events with clients along with various media partners, third parties and street teams. Acquires sponsorships and charity buy-outs for various national and local clients while attracting new business.Distributes weekly newsletters to clients to educate them on new prospects in marketing and advertising.Assists in revising the Marketing Inspirations business plan, mission statement, competitive analysis, client surveys, policies, strategies and award applications.Recruited and managed three interns during Summer 2009 and Spring 2010 to assist with reporting, recaps, research and analyses.

Wrote blogs, press releases and website content that explained Shopvisible and the complex features provided by the e-commerce solution.Composed educational and sales documents explaining search engine optimization and the importance of links, content, navigation, meta tags, keywords (using Google Adwords and SEO Digger) and analytics.Included a list of directories, social sites, blogs, search engines and tagging sites in the educational materials and explained their use and benefits. Created and managed accounts for Shopvisible on a variety of social networks and tagging sites.Conceptualized the Shopvisible mascot, developing an identity and purpose to connect him to the brand. Designed and created landing pages to drive site traffic.Researched competitors and created a competitor comparison chart highlighting the wide spectrum of Shopvisible's features.

Worked with the Marketing Director and Coordinator to develop and strengthen the promotional and marketing strategies for twelve local restaurants and two in Florida.Turner Entertainment Group, Entertainment and Toon Ad Sales Intern (Summer 2007)-Updated client profiles to include ad spending, consumer insights, recent news and company overviews.

Conducted market research using Turner's computer programs: Alliance (Lighthouse, Savannah and Ad Spending), Frost and Microsoft SharePoint. Updated client profiles to include ad spending, consumer insights, recent news and company overviews.Developed sales pitches for fast-food clients based on their advertising spend and current marketing strategies as the companies were faced with the health challenges and negative implications of advertising to children. Created "tune-ins" and one-sheets to send to clients to announce program premieres and success stories.Researched clients and media news for the Sales Assistants, Sales Planners and Account Executives of Entertainment and Toon. Sent promotions to clients who advertised in upcoming programming.