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I never intended to be a marketer. My career began in publishing as a graphic designer, and I continued to move upstream on the marketing strategy line until I landed in product management.Here is where my career path gets interesting. I took the skills I learned from graphic design, writing, and product marketing and combined them with my passion for helping people, marketers specifically, level up their careers. It was just a shift from marketing products to marketing people that launched Brand Your Career.Building a company from scratch was not something I ever imagined doing. I am so grateful I did though. It made me a better marketer, mentor, salesperson, and prepared me to be nimble in a start-up company.Today, I am keeping Brand Your Career as a side gig and spending my days as Director of Product Marketing for Neon One. It makes me proud to serve a company that helps nonprofit organizations engage better with their donors and members.HOW CAN I HELP YOU?If you run fundraising, membership, development, or education at a small to midsize nonprofit organization and are tired of using multiple tools to get your job done…… then we should talk. Connect with me here or mrobin
Brand Your Career
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Product Marketing Leader | Career Brand Strategist Who Helps You Land Interviews FasterBrand Your CareerChicago, Il, Us
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Director Of Product MarketingNeon One Jan 2023 - PresentChicago, Illinois, UsAs the first product marketing leader, I get to shape our product story and how it’s told through sales enablement, product launches, marketing campaigns, and customer success. Part of my initial projects will be to establish processes to communicate product information across sales, marketing, and customer success teams so our messaging is consistent. I will also be developing our product launch process and GTM strategies. What lights me up about this role is when I hear our clients talk about how they are improving relationships with their constituents and spending less time on administrative tasks because of our solutions.SKILLS: Product Marketing • Digital Marketing • Content Strategy • Positioning • Messaging • Win/Loss Analysis • Buyer Personas • Customer Experience • GTM Plans • Sales Enablement • Competitive Intelligence • Product Launches • Process Improvement -
Product Marketing Director | Career Brand Strategist Who Helps You Land Interviews FasterBrand Your Career Feb 2013 - PresentBuffalo Grove, Illinois, UsDid you know that a recruiter can get up to 1,500 resumes for a single job opening? How can you be “noticed” in all that noise?If you’re like my clients, you are a superstar when it comes to marketing your company’s products and services. However, when it comes to selling and marketing yourself you get stuck.Let’s do a quick career audit. Check off any statements that relate to you.☐ You know you’re awesome at your job, but too often no one recognizes your work.☐ You’re tired of feeling undervalued and want to get paid what you’re worth.☐ You work in what you feel is a toxic environment yet think you can’t escape.☐ You feel bored, no longer challenged at work, or suddenly start wondering how the heck did I get here?☐ You feel trapped by the “golden handcuffs” because you’ll never have the same pay, benefits or flexibility you enjoy now.If you even checked just one of these statements, you’ve probably at least dipped your toe into the job search waters. Without jumping all in though, the experience has likely left you frustrated. Maybe you are all in and STILL feel frustrated……spending countless hours sending out resumes, tweaking keywords, hunting down recruiters, asking connections to keep an eye out for you……and don’t have much to show for it.𝐀 𝐆𝐈𝐅𝐓 𝐅𝐎𝐑 𝐘𝐎𝐔So, stop second-guessing your job search strategy and get noticed by your ideal employer, and land your next marketing job FASTER with my FREE 𝘓𝘢𝘶𝘯𝘤𝘩 𝘠𝘰𝘶𝘳 𝘑𝘰𝘣 𝘚𝘦𝘢𝘳𝘤𝘩 𝘊𝘩𝘦𝘤𝘬𝘭𝘪𝘴𝘵. Go to 𝒘𝒘𝒘.𝒃𝒓𝒂𝒏𝒅𝒚𝒐𝒖𝒓𝒄𝒂𝒓𝒆𝒆𝒓.𝒄𝒐𝒎/𝒄𝒉𝒆𝒄𝒌𝒍𝒊𝒔𝒕 to download it now.SKILLS: Personal Branding • Resume Writing • LinkedIn Profiles • Job Search Strategy • Interview Coaching • Salary Negotiation • Speaking
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Vp/Director Of Programming (Volunteer)Ama Chicago Jul 2021 - Jun 2023Chicago, Il, UsSelected to serve a two-year term, this position allows me to stay in touch with the marketing industry. Initially, I led our workshop series by sourcing speakers and working with our committee to ensure events run smoothly. As of July of 2022, I am the VP of Programming and lead the committee for all our programs.We’re always looking for speakers to address a wide variety of topics. If you’re interested in speaking and getting great exposure to the Chicago marketing community, you can submit an application at https://amachicago.org/become-a-speaker/ -
Career Connections Committee VolunteerAma Chicago Feb 2020 - Jul 2021Chicago, Il, UsI was asked by the Executive Director to join this committee to help with planning 2-3 annual events. I sourced speakers and collaborated on how to run the events when everything went virtual.
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Senior Product Marketing ManagerIsolved Aug 2021 - Jul 2022Charlotte, Nc, UsThere was no prior product marketing function for the benefit services portfolio before I arrived. The company had recently gone through a rebrand and there was a lot of disjointed messaging in the marketplace.There were two main challenges I was faced with – one, the brand recognition of isolved as a software company, not services; and two, educating the benefits broker market as to why they should consider partnering with isolved for their benefits administration and compliance needs. First, I got buy-in from executive leaders on the overall structure of our product messaging. Then, I collaborated with internal subject matter experts to launch new compliance bundles and offerings that filled competitive gaps. I trained the sales team on those new products and created sales tools like checklists, ebooks, and info sheets to support different stages of the buying process.In parallel with this, I assessed our operational processes to create a plan to increase pipeline and maintain our high retention rate.I am most proud of learning the ins and outs of benefits compliance and flexible benefits like FSA, HSA, HRA, Transit, ACA, COBRA, ERISA, FMLA, and Notice Mailings in a short amount of time.My job was eliminated because of a reorganization in July 2022.SKILLS: Product Marketing • Digital Marketing • Content Strategy • Positioning • Messaging • Win/Loss Analysis • Buyer Personas • Customer Experience • GTM Plans • Sales Enablement • Competitive Intelligence • Product Launches -
Product Manager (2010–2014) | Marketing Promotions Manager (2005–2010)Wolters Kluwer | Cch Feb 2005 - Feb 2014Alphen Aan Den Rijn, NlInitially I was recruited to improve workflow processes in the marketing communications department and the lead generation program of our online research portfolio. After several successful years there I moved over into a product management position for our professional development products—CCH Learning Center, CCH Seminars, and CCH IRS Representation Certification— to learn more about the business. I had key accomplishments in the following areas:**WRITING—Created and edited hundreds of campaigns and marketing support materials for research portfolio.**PROJECT MANAGEMENT—Managed 24+ marketing campaigns on an annual basis. Developed database in Microsoft Access to track status of 200+ annual campaigns for team.**MARKET RESEARCH—Developed online surveys and led customer advisory board meetings to discover market needs and make product improvements. **CUSTOMER SERVICE—Resolved customers’ technical issues in a timely manner. Trained customers and internal sales staff on learning software platform. Supported 100+ field sales reps with product expertise.**BRAND MANAGEMENT—Headed-up all aspects of marketing for self-study continuing education product line. Grew revenue 7% from 2011 to 2012. Exceeded first-year revenue goals by $5K within first 10 days of going to market with new product.**DIRECT MARKETING—Directed numerous campaigns that consistently achieved response rates and ROI that were above any other campaigns previously done. Received 3 Chicago Direct Marketing Association Tempo awards. -
Design And Production Lead (2003-2005) | Writer-Designer (2000-2003)Ibm (Spss) May 2000 - Feb 2005I was hired as a Writer-Designer and then promoted to Design and Production Lead. This is where I really honed my direct marketing skills with:**WRITING— Crafted 50+ marketing pieces on an annual basis including email campaigns, direct mail, and sales support materials.**GRAPHIC DESIGN—Designed eye-catching direct mail, sales sheets, 48-page bi-annual catalog, Mentored peers on design best practices.**PROJECT MANAGEMENT—Volunteered to learn Access and create a database for tracking more than 650 components of teams’ marketing campaigns. Developed an Excel workbook to estimate timelines and track milestones of campaigns.
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Art DirectorAdvantage Advertising 1998 - 2000TtRemember when you used to look for a job in the Sunday newspaper? I designed recruitment display ads for a variety of clients including Blockbuster, Medline, Brachs and Provena Health. Blockbuster even chose one of my designs to use for a recruitment ad poster that displayed in all of their Chicagoland stores. -
Design EditorReed Business Information 1994 - 1998When I was here, Reed was known as Cahners Publishing and I worked on Packaging Magazine. I then got promoted into the art department where I designed custom publications.
Michelle Robin Education Details
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Indiana University BloomingtonBachelor Of Arts In Journalism (Baj) -
Glenbrook North
Frequently Asked Questions about Michelle Robin
What company does Michelle Robin work for?
Michelle Robin works for Brand Your Career
What is Michelle Robin's role at the current company?
Michelle Robin's current role is Product Marketing Leader | Career Brand Strategist Who Helps You Land Interviews Faster.
What is Michelle Robin's email address?
Michelle Robin's email address is mi****@****eer.com
What is Michelle Robin's direct phone number?
Michelle Robin's direct phone number is (773) 531*****
What schools did Michelle Robin attend?
Michelle Robin attended Indiana University Bloomington, Glenbrook North.
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