Michelle Lyons Email & Phone Number

Washington D.C. Metro Area

In collaboration with senior leadership, leads the overall marketing and communications strategy of the organization in successfully developing and implementing effective marketing and communications plans to raise visibility, increase demand for TLC services and programs, and ensure consistent and high-quality organizational messaging and delivery.

-Managed entire initiative of bringing back expired Member Diplomates, divided into 8 different populations, including: database extraction and organization; creation of contact forms within a website to capture specific demographics; devised 8 different payment gateways online; produced marketing materials including postcards and flyers; maintained an accurate database of returned and expired members; and contacted expired members by telephone to notify of inactive status and assist in bringing back into the organization.-Exceeded new, untested project initiative by bringing in $115,000.00 of revenue in less than 8 weeks (goal was $110,000.00).-Main point-of-contact for Diplomates, including answering questions about the Maintenance of Certification (MOC) Program -Co-facilitate instructional webinars-Assist Diplomates with the utilization of the Diplomate Web Portal-Work with the Director of MOC in meeting strategic retention goals of the organization by contributing ideas, identifying trends, and developing plans for growth and retention of Diplomates-Provide benchmarking research on current MOC and addiction medicine trends-Develop and produce communications for MOC Program brochures, booklets, website, annual report, articles, and policy papers-Conduct research on requirements and expectations in the field of MOC, including tracking, analysis, synthesis, and reporting on the results and impact of communications-Manage and update multiple websites utilizing html -Manage and update multiple social media outlets-Assist with the development and preparation of the budget for certification -Review the financial statements and revise the forecast on a monthly basis-Utilize ConstantContact, Doodle, WordPress, CME360, and other email management and website editing programs

-Main point-of-contact for Diplomates, including answering questions about the Maintenance of Certification (MOC) Program -Assist Diplomates with the utilization of the Diplomate Web Portal-Work with the Director of MOC in meeting strategic retention goals of the organization by contributing ideas, identifying trends, and developing plans for growth and retention of Diplomates-Provide benchmarking research on current MOC and addiction medicine trends-Develop and produce communications for MOC Program brochures, booklets, website, annual report, articles, and policy papers-Conduct research on requirements and expectations in the field of MOC, including tracking, analysis, synthesis, and reporting on the results and impact of communications-Manage and update multiple websites utilizing html -Manage and update multiple social media outlets-Assist with the development and preparation of the budget for certification -Review the financial statements and revise the forecast on a monthly basis-Utilize ConstantContact, Doodle, WordPress, CME360, and other email management and website editing programs

Identified, researched, wrote, edited, verified, & proofed content for Clinical Center’s TV programming

• Coordinated, designed, and distributed the employee newsletter in a timely manner• Managed the Employment Recognition Program: acted as point-of-contact for the employee recognition committee and Shady Grove Fertility employees, created internal emails and flyers encouraging participation in the program, managed the award database, and created and designed the employee awards• Managed a complex marketing spreadsheet, including all 9 Shady Grove Fertility Offices. Updated the report with numerical data on a monthly basis • Synthesized, tallied, and interpreted the results of large scale Patient Satisfaction Survey twice per year, and placed the results in a report format• Ensured that the marketing materials, business cards, and specific company supplies contained accurate information and were ready for print; managed and coordinated the graphic design and printing process with outside vendors• Designed both internal and external advertisements and fliers• Responded to all administrative employee requests in a timely manner, including organization of materials before meetings, management of advertising subscriptions, writing, editing, physician mailing database management, maintained a marketing materials inventory, performed internet research, arranged travel, and coordinated food orders for meetings

• Strategic partner and Director of a premier, start-up learning center • Created and implemented a business plan, budget, marketing plan, and staffing plan• Implemented a targeted public relations plan to meet revenue goals• Interviewed and performed background checks on applicants• Designed marketing materials including brochures, business cards, advertisements, and website content• Maintained a database of operations• Managed payroll• Provided educational and tutoring services to private pay clients

• Extrapolated relevant information from workshops and organized information into an NRC-formatted workshop summary complete with accurate references• Edited and re-wrote book in the National Academies style/format, formerly written by a National Academies contractor• Researched information by Internet, library, phone, fax, and other requested mediums and interpreted findings into documents with visual representation (charts, graphs, PowerPoint etc.) as needed• Created surveys to be distributed to targeted populations and interpreted survey results in a summary with charts, graphs, and pie charts to accurately relay results• Edited various types of scientific documents for proper grammar use and formatting • Formatted scientific articles to specific journal requirements for accurate and successful submittal • Researched current articles related to clinical research and place articles, with a table of contents, in a document to be distributed by monthly email• Participated in Clinical Research Roundtable workshops by being the scribe for breakout groups (Write participant responses to questions in “real time” on an easel in a quick and legible manner)

Master Of Science, Health Promotion Management

Bachelor Of Science, Biology, General