Art directed a team of 4 designers for publication. Worked directly with illustrators to develop an augmented reality story. Converted the cover to an augmented reality version using Adobe Aero. Used Adobe Firefly to create illustrations and marketing assets.

• Specializes in print, digital, and packaging projects with a focus on end-to-end creative direction.• Partners with clients to elevate their brand visuals, ensuring cohesive storytelling across channels.Print, Web, Packaging, Production, Publishing, Social MediaClients: Nurse Jamie • maksey • TOMS • Kopari Beauty • Stowed Home • Leune Cannabis • F. Schumacher & Co. • Asian American Journalists Association • Lime Cannabis • Paid Dues Festival • Media Excellence Awards • Revitaliste • AstrologyZone with Susan Miller • Southern Style Now • Los Angeles Asian American Film Festival • Obagi Skincare • The Style Scout • Vyiet • Traffic NYC • New York Moves • domino magazine • love, Aunt Bonnie • Caudelie • Lierac • Black Opal • Ripplu NYC • Premiere Designers

• Developed and executed innovative campaigns across print, social media, and web platforms.• Directed a team of six graphic designers, overseeing brand and digital marketing assets.• Conceptualized designs for trade shows and experiential marketing, driving brand growth through immersive brand experiences.Work with CD to concept campaigns and execute print and digital experiences around key brand and marketing initiatives. Develop custom art direction concepts for email, social media and web channels and other digital marketing campaigns. Take work from concept to final execution within deadlines. Oversee, manage, and delegate a team of six graphic designers. Research latest industry trends and lead test-and-learn efforts.

• Drove visual strategies for print publications and collaborated on editorial direction with the Editor-in-Chief.• Enhanced brand visibility through high-impact partnership assets like pitch decks and web banners.• Managed post-production with Condé Nast, ensuring quality and timely delivery of all materials.Responsible for creating, executing, and maintaining brand design objectives across print and marketing channels. Design visual direction for print publication, including market/front of the book departments and well. Work closely with EIC to develop visual concepts for stories. Art direct photographers and stylists on photo shoots to execute needs for brand and marketing. Select images for layout. Handled all post-production. Acted as temporary photo editor as needed. Worked closely with Sales to create pitch deck and other sales materials for both print and digital. Designed all partnership marketing assets such as emails, landing pages, and web banners.

• Spearheaded email and digital ad campaigns, achieving record-breaking sales targets for the e-commerce team.• Streamlined project coordination, collaborating with cross-functional teams to deliver consistent branding across digital touchpoints.Assist the creative team in successful creation and production of design solutions. Organize daily requests and projects from various teams. Execute new and existing brand strategies in email and web. Maintain clear brand guidelines and creative output to ensure a consistent look and feel that is brand appropriate. Problem-solve and take design feedback from internal teams while maintaining a creative point of view and consistency. Manage, plan and work with the team to execute all creative projects including daily emails, site banners, and digital ads. Assist the creative team in translating project requests into conceptual ideas and executing winning creative direction. Assist on digital photo shoots for site and campaigns. Work with Marketing Managers to maintain a well-balanced traffic flow and ensure deadlines are met.

• Directed the full visual design for the publication, overseeing illustrations, photoshoots, and digital assets.• Led a five-member team to deliver innovative and cohesive design solutions, ensuring a consistent brand voice.Design visual direction for online publication, including market/front of the book departments and features. Work closely with editors and writers to design visual story concepts. Commission illustrations. Art direct photographers and stylists in concept of photo shoots. Select images for layout. Create and conceptualize all front end web/blog design for brand. Overall, responsible for creating and executing design concepts as well as maintaining visual appearance, usability and brand continuity. Managed team (of 5) production schedule. Managed team of two part-time designers.

• Guided the brand through multiple product launches, managing marketing materials across print, digital, and display channels.• Supervised a creative team, driving monthly campaign success with a focus on impactful design and brand storytelling.Launch products, develop and maintain the brand’s image and formulate marketing and communication plans to generate, maintain and increase existing business. Conceptualize, create, design, and pre-press production of marketing materials (including direct mail, print advertising, POP, outdoor signage, promotional materials, web graphics, collateral, etc.) from concept through completion. Project manage new and current jobs throughout several divisions of the company (includes all production corrections, adjustments, creative design, researching/editing of hi-res imagery, image retouching, creation of illustrations; brand concepts, preparation of comps and/or PDFs for approvals). Collaborate with Sales and Public Relations on conception of monthly campaigns, promotions and product focus. Managed a team of two designers.

Conceptualized and designed marketing collateral and website for Traffic Artist Product from concept to completion. Managed development of Traffic website. Designed promotional materials for each talent. Archive and organize talent’s portfolios. Layout of apparel designs.