Co-Founder and COO of Orchid LLC, a high-growth holding company focused on creating innovative technology, financial services and professional services. Its subsidiaries are Orchid Solutions and Orchid Advisors who collectively have served over 3,000 retail, eCommerce and manufacturing companies.Orchid Solutions provides firearm payment processing services, Point-of-Sale, and ERP integration software to improve how retailers, ranges, and manufacturers sell firearms and accessories. The firm’s business software integrates directly with Orchid eBound, an application that provides a powerful low-cost electronic Bound Book and an electronic ATF Form 4473. Orchid Advisors provides ATF, Import, and Export licensing and firearm compliance services to Federal Firearms Licensees. The firm shares its expertise with the industry through online publishing, the Firearms Industry Compliance Conference, and its online courses in the Firearms Compliance University.

♦ Leading brand awareness via digital and social media strategies with a focus on inbound and outbound marketing, SEM, affiliate marketing, social media, trade shows and sales collateral ♦ Serving over 2,200 Outdoor Sporting Goods Retailers ♦ Modernizing the Retail Consumer Experience and Outdoor Sporting Goods Supply Chain ♦ Bringing Large-Company Experience to Create Vision and Operations Behind An Industry Leading Omni-Channel Technology Platform