Michelle Sachnin Email & Phone Number

Boca Raton, Florida, United States

Boca Raton

* Managed multiple campaign launches from strategy through execution and including overseeing cross-functional teams. Maintained excellence in legal compliance, budget adherence and reporting* Developed and cultivated client relationships resulting in significant retention rates, 25% increase in YOY agency billing and resurrection of several key inactive accounts * Sourced, negotiated and managed relationships with all supporting agencies, printers and fulfillment companies to meet clients’ goals while developing high quality creative* Participated in the creation of agency business outreach and social efforts including writing blogs, advertorials, website content and email flows to reinforce brand and support business objectives

Boca Raton, Fl

* Led consumer brand from start-up to projected sales of $1M for 2014, $6M for 2015* Developed brand ID and positioning including overseeing design of all marketing presentations, collateral, displays, and packaging to increase market share resulting in placement onto 15,000 store shelves, (Walgreens, CVS, Safeway, Albertsons, etc.) * Responsible for ideation, implementation and support of pricing, sales initiatives and incentive programs that contributed to bottom-line revenue and margin improvements* Managed and directed staff including recruitment and training, hired and managed PR firm and oversaw 30 person sales force* Created strategic marketing plans, budgets, selected, negotiated contracts with multiple vendors and agencies* Researched market conditions while monitoring competitive activity to launch new products into marketplace * Generated sales forecasts and facilitated presentations to board of directors and shareholders

Palm Beach Gardens, Fl

* Managed multiple client accounts, developed campaigns from concept to production which included organic and paid social media * Created and negotiated annual media plans including print, radio, television, and internet resulting in an increase of media reach and frequency of 25% * Managed creative processes, lead generation and analytics

Jupiter, Fl

 Successfully managed all aspects of small window treatment franchise Overall responsibility for hiring of personnel, sales, scheduling, vendor relations Created all office management systems; AR and AP, customer relations, PR, advertising Operated business efficiently, effectively, with all the responsibilities required to run a successful small business

Israel

Freelance editor, translator and writer in a broad range of subject matter. English language editor on a number of full length books. Hebrew to English translator. Wrote branded communications for clients including brochures, web content, blogs, and proposals.