Michelle Sandy Email & Phone Number

Chicago, Il, Us

Louisville, Kentucky, Us

Hybrid role as a digital/UX copywriter and compliance coordinator: Wrote operational communications for SMS and email channels, and eCommerce OTC (over the counter) copy for CenterWell Pharmacy and CenterWell Specialty Pharmacy.Submitted creative work and facilitated business, legal, and privacy review processes for Pharmacy Benefit Management products and CenterWell Pharmacy products. This included managing projects in Aprimo by tracking legal reviews and communicating refinement recommendations to teams to ensure their products met compliance standards.

Toronto, On, Ca

Created and optimized digital content for Canadian eStore products. Enriched products through creation and refinery of SEO copy, HTML tags, specification data and category improvement. Edited product descriptions and web page copy to align with the Thomson Reuters style guideline. Completed content analysis and migration. Utilized DAM and PIM content management systems.

London, London, Gb

Wrote adidas website brand copy with SEO implementation and meta descriptions for fast fashion products.

Anchorage, Ak, Us

SEO blog writer for Beacon Media + Marketing clients in the medical, travel and CBD oil industries.

Chicago, Illinois, Us

Enriched content; created product titles that implemented keywords from SEO research.

Chicago, Illinois, Us

Wrote B2B marketing copy for zoro.com, including digital brand copy for web, promos, email campaigns, and internal and external materials where brand copy was needed. Projects included writing category descriptions for Zoro products with keyword implementation to improve SEO and organic traffic. Wrote product copy for promotional brands featured on Zoro.com as a third-party marketing site, through supplier funded marketing campaigns.

Garner, North Carolina, Us

SEO Responsibilities:Researched and wrote SEO product descriptions for roughly 3,000 retail items on the Agri Supply website. Developed and wrote all digital copy, headlines, URLs, and meta descriptions. Utilized Google Analytics and Google AdWords to research and create effective keywords. Increased yearly sales profit margins by 20% with 47% average in weekly sales from organic traffic. HTML components included coding links within product pages to drive traffic around website. Assisted in launching the Carolina Cooker® brand owned Agri Supply by creating product keywords and copy for an online website and brochure. Consumer Experience:Analyzed market trends to promote seasonal products and merchandise to the Agri Supply customer on a quarterly basis. Promoted products through direct, SEM, PPC, Email campaigns, and SEO organic traffic. Methodically tracked click-rates and sales to present recommendations to the purchasing team. Continuously followed Federal Trade Commission compliance for honest product information advertised to consumers. Strong active communication with vendors to promote desired information to the Agri Supply customer and their enhanced website experience. Logistical duties included communication with warehouse to understand functionalities and shipment details for the website.,

Little Rock, Ar, Us

Concepted with creative team to generate and execute big ideas for integrated marketing campaigns. Responsibilities included writing copy for web, print, social media, TV & radio scripts, collateral materials and outdoor advertising. Detailed and organized in creating quick turnover to edits or additions to advertising campaigns. Researched Copyright laws for slogans, phrases or words that were respectfully barred from CJRW's usage. Wrote copy for medical, pediatric care, tobacco prevention, educational institutions, tourism, community organizations and restaurant groups. This variety allowed myself to successfully grow as a copywriter to research, develop, and produce advertising copy for cross functional campaigns. The link is for Arkansas Parks and Tourism, I was part of the creative team that branded their website and advertising.

Little Rock, Ar, Us

A copywriting intern where daily tasks consisted of developing and editing copy for Stone Ward’s clients: Sport Clips, Snap-On, Simmons First National Bank. Projects consisted of writing Promotional ads, TV & Radio scripts and Service Sales. I reported to a creative director, explaining all copy material for feedback and critiques.Part of an eight person Stone Ward Intern group collaboration project.The Thea Foundation (Nonprofit Organization)Created a marketing plan and integrated campaign to increase awareness of all programs and events. The marketing goal was to sustain current donors while obtaining more. I was responsible for all copy projects of the Thea Foundation while effectively balancing copy for Stone Ward's other clients.