Michelle Sanna Email & Phone Number

Lansdale, PA, US

United States

West Chester, Pennsylvania, United States

As a part of the OCS (Office Coffee Service) Sales Leadership Team, lead 3 direct reports as a strategic team in the support of driving sales growth through marketing activation, customer outreach and lead generation. - Developed 8 new trade programs across all distributor channels Q3/Q4 2021 resulting in over 150 new brewer placements.- Compiled and.

Responsible for owning the prospective customer outreach strategy and conversion programs across all channels and segments including the expansion of the current lead generation process.- Improved the lead generation program by moving lead qualification from a third-party to an internal Telesales specialist. Increased conversion to opportunities 26% and.

West Chester, Pennsylvania

(Formerly MARS Drinks) Responsible for developing and executing key marketing programs to achieve sales targets for Canteen, DS Services and Canadian distributor partners within the single-serve coffee B2B OCS (Office Coffee Service) space.- Successfully activated 13 new coffee, tea and indulgence drink products with assigned distributor partners.

West Chester, PA

Warminster, PA

• Manage the Retail Account and Analytics team of Burpee’s retail division including 7 direct reports providing account support of the seasonal garden seed programs for mass and specialty customers, including Walmart.
• Directed product strategy and development process from conceptualization through sell-in at retail including profitability, pricing, design, packaging and merchandising resulting in new product introductions.
• Led the execution of a complete brand re-design of over 3,000 product skus and 50 point of purchase materials including copywriting, creative direction and collaboration with both in-house and external design teams.
• Launched Burpee’s Seeds for Schools program providing educational and growing materials to elementary school students across the U.S. in support of STEM educational programs and to inspire a new generation of gardeners.
• Identified opportunities that grew market share by 5% by increasing brand preference and loyalty through a new product launch and brand re-design.

Warminster, PA

• Continued management of Burpee’s 2 core retail product lines while supporting new business opportunities in the Craft Channel at Michael’s and the Club Channel at Costco, Tractor Supply Co., Walgreen's and all new.
• Improved profitability annually by analyzing display space to sales, product mix and product pricing to achieve sales growth, sell-thru goals and meet retailers ever-changing needs. Implemented a successful 20% price.
• Thoroughly analyzed shipments and sales to improve product and assortment forecasting accuracy resulting in a 60% reduction in end of season inventory and packaging write-offs.
• Instrumental in a retail brand refresh leading to increased market share by gaining 8 new accounts.

Warminster, PA

• Managed Burpee’s 2 core retail product lines, leading cross-functional teams lines from inception through production and shipping, including item management and assortment creation in support of sales goals.
• Managed the product mix, sales, sell-thru and replenishment for retail garden centers, hardware co-ops, drug and grocery accounts as well as large retail chains including Menards while using Vendor Managed Inventory.
• Performed analysis of annual total competitive shop including competitive product, merchandising, pricing and content, providing a summary report of findings and a resulting action plan to improve position in the.
• As the creative lead of the division, managed all retail artwork, packaging and marketing collateral including the retail sales brochure in support of account sales and new business opportunities.

Southampton, PA

• Responsible for all aspects of marketing for 250+ sku product line of licensed keychains and impulse toys including packaging, marketing materials, line plans, advertising and public relations, budgets and quotes, and.
• Acted as Basic Fun’s licensing contact for over 80 licensing agreements. Negotiated and finalized licensing agreements with numerous licensors including Hasbro and Nickelodeon and maintained the day to day business.
• Collaborated with Product Development in evaluating product concepts and creating annual product line.
• Conversed daily with Basic Fun’s Hong Kong office to ensure accurate manufacturing of packaging and product materials.

Southampton, PA

• Assisted Marketing Manager, Product Development, and President of Basic Fun in all related aspects.
• Compiled media lists and created press materials for pitch to trade and consumer publications, securing monthly press coverage of Basic Fun products.
• Updated and maintained Basic Fun’s consumer and sales based websites using web program and Adobe Photoshop.
• Assisted in creating product packaging and securing translation for international packaging requirements.