Michelle Maris Email & Phone Number

Chichester, Gb

Boerne, Texas, Us

• Establish and optimise operational processes to expand WhereToStay's European product offering.• Manage supplier contracts and maintain strong relations with vendors, partners, and stakeholders.• Collaborate with Commercial Product Editor to execute operational strategies effectively.• Foster cross-departmental collaboration with various stakeholders to align operations with organisational goals.• Lead the development and execution of Social Media and Newsletter marketing campaigns.

London, England, Gb

• Drive company growth through effective digital marketing initiatives.• Oversee all online advertising campaigns, including PPC, display ads, and social media advertising.• Lead the development and execution of Newsletter marketing campaigns.• Analyse and optimise digital marketing performance, using data-driven insights to enhance ROI.• Execute routine email communications to foster user engagement and support company growth.• Ensure brand values are consistently reflected in all digital marketing activities.• Collaborate with cross-functional teams to enhance conversion rates and user experience.

London, Greater London, Gb

• Enhanced the efficiency and effectiveness of our client's search marketing campaigns through implementation of various automated bid management strategies.• Delivered marketing KPI reports with valuable insights and actionable recommendations for future strategies, resulting in improved campaign performance, increased ROI, and ultimately, greater satisfaction for our clients.

London, Gb

• Led search/digital media strategy for key accounts, resulting in a doubling of budget efficiency and achieving annual growth rates exceeding 25% ROI across multiple accounts.• Cultivated growth opportunities with existing clients, resulting in up to 30% increase in business revenue through upselling and cross-selling services.• Built and maintained relationships with key partners and vendors in the digital marketing space.• Expanded client base by establishing 5 new client relationships.• Delivered impactful mentorship, management, and training to search media executives, leading to a significant increase in team productivity, more than doubling their performance.

• Spearheaded SEM channel strategy and effectively managed a team of SEM managers and executives, achieving significant milestones.• Successfully oversaw global campaigns, resulting in 40% expansion of market reach.• Ensured outstanding SEM trading performance in each market delivering >15% growth in market share.• Strategically focused on enhancing SEM profitability and efficiency, achieving a 25% increase in ROI through proactive bid management and optimization.• Pioneered channel innovation, resulting in a substantial 30% improvement in campaign effectiveness.

Gb

• Directed and executed SEM activity across Thomas Cook's mainstream and private label brands across the European markets, resulting in a 25% increase in market reach.• Managed a team of SEM managers, achieving a 20% improvement in their performance through training and development.• Collaborated with cross-functional teams and regional marketing managers, aligning SEM performance with company-wide initiatives to grow market share across each region.• Oversaw end-to-end SEM campaigns, leading to a 25% increase in ROI through keyword analysis, campaign strategy, and ad optimisation.• Implemented best practices, resulting in a 80% improvement in Google quality score and landing page assessments, and carried out advanced paid search engine strategy reviews.• Monitored, tracked, and analysed performance, leading to necessary adjustments that maximised traffic against KPIs, resulting in a 20% boost in online conversions.

• Successfully drove SEM traffic across Cheapflights global domains, resulting in doubling the number of website visits and delivering close to 100% SEM market reach.• Managed multimillion online marketing budgets throughout 6 years and continuously achieved a continuous >10% improvement in ROI.• Optimised PPC search, display, and affiliate activity, achieving a positive ROS and continually contributed to YoY growth in ROI / ROAS.• Supported Cheapflights 3rd party newsletter acquisition growth, resulting in a 60% increase in the email subscriber list.• Formulated and implemented an Affiliate strategy / program which lead to a 25% growth in revenue from affiliate partnerships.• Produced strategic tactics that synergised Paid and Organic Search Channels, resulting in an overall increased search efficiency.• Oversaw the implementation of bid management solutions, improving PPC profit margins by 20%.

• Developed SEO procedures for implementation across a small client base, resulting in improved rankings.• Integrated key HCI principles to enhance the user / web experience while maintaining SEO effectiveness.• Identified and tested paid search initiatives across the client base, optimising campaign performance.

• Took on the role of creating and updating pages on client websites, ensuring content freshness and relevance.• Collaborated with the web team to format pages using clean XHTML, maintaining high standards of usability and accessibility compliant with W3C guidelines.• Managed paid search campaigns on platforms including Google, Yahoo!, MSN, and Ask, optimising campaign performance and ROAS.

Diploma In Digital Marketing

Msc, Computer Science

Bsc (Hons), Environmental Conservation

A Levels, Geography, Maths, Information Technology - Computer Science