Michelle Sapp

Michelle Sapp Email and Phone Number

Data-Driven Strategic Marketing LeadershipMP Strategic Marketing (MPSM) @ MP Strategic Marketing
Michelle Sapp's Location
Orlando, Florida, United States, United States
Michelle Sapp's Contact Details

Michelle Sapp personal email

n/a
About Michelle Sapp

Founder of MP Strategic Marketing (MPSM) a data-driven strategic marketing company helping small business and non-profit organizations strengthen their digital footprint by curating experiences that drive brand awareness and increased donations using targeted and segmented strategic marketing campaigns.Michelle Sapp's 15+ data-driven strategic marketing career started at Donnelley Marketing and enhanced skill set working with companies like ACNielsen, Clairol Products, Greenfield Online and Valassis Marketing.Michelle Sapp took MPSM from Stratford, CT to Orlando FL in 2013 and focused more in the hospitality and customer service industries proving that data-driven strategic marketing strategies are actionable across any industry. Working with companies like AAA, Hilton and Orange Lake Resorts and a host of non-profit organizations has strengthened MPSM products and services.

Michelle Sapp's Current Company Details
MP Strategic Marketing

Mp Strategic Marketing

View
Data-Driven Strategic Marketing LeadershipMP Strategic Marketing (MPSM)
Michelle Sapp Work Experience Details
  • Mp Strategic Marketing
    Sr. Data Driven Strategic Marketing Professional
    Mp Strategic Marketing Mar 2008 - Present
    Provide data-driven strategic marketing services by curating experiences that builds brand awareness, acquisition, conversion and brand loyalty utilizing digital marketing strategies across social media, email and website marketing using SEO, customer targeting and segmentation.Responsible for business development, marketing, sales and operations. Executive management providing excellent communications, leadership, mentoring and training.
    View
  • Aaa
    Toyota/Lexus Brand Engagement Manager
    Aaa Aug 2019 - Present
    Us
    Lexus brand champion providing Lexus drivers informative and actionable information regarding the brand’s products, services, applications, and owner programs. Responsible for staying abreast of real-time technical concerns, industry standards, promotions, marketing and all 241 franchised dealerships.Effective liaison between customers and dealerships, owner programs, vendors and leadership team.Analyze customer data and provide insights and key information for case development.
    View
  • Crestline Hotels & Resorts
    Marketing Manager
    Crestline Hotels & Resorts Aug 2017 - Aug 2019
    Fairfax, Va, Us
    Manage the execution of sales and marketing strategies, track results and present findings and next steps recommendations with a goal to determine if objectives are aligned with cluster of hotels goals to attract new customer target group, and retention of y/y corporate group events. Events management from concept, execution and management – C-Level management mtgs, sales mtgs, tradeshows and team building mtgs. Implement qualitative research strategies (surveys, website, tradeshows/conventions, on-property), analyze results for insights and comparison of TripAdvisor results for hotel cluster and competitive set. Analyze quantitative results from revenue management, STAR and other internal/external revenue data platforms to formulate strategies for transient, groups, meeting rooms and catering. Generate marketing mix test strategies amongst Diamond and Gold Hilton Honor members for insights to increase usage rates among Blue members target group (test vs. control, A/B split).
    View
  • Woodsprings Holdings
    Director Of Guest Services
    Woodsprings Holdings Dec 2015 - Nov 2017
    Columbia, South Carolina, Us
    Implemented enhanced communication strategy and re-design of collateral, websites, landing pages and email design contributing to a +7% usage rate, monthly and quarterly P&L management and review. Special operations manager for new construction and guest services development, management and training. Implemented sales & marketing strategies for new property launch, reaching 90% occupancy within first 60 days and outpacing regional hotels revenue 21% w/w.Managed and created all guest services and night audit SOPs, hired and trained staff for hotel opening.Produced, managed and executed grand-opening event, digital and print collaterals which attracted stakeholders, vendors, local business, all members of municipalities and local press. Hired, trained, managed and mentored hotel guest services team providing leadership, training, human resources and payroll direction.
    View
  • Ihg Hotels & Resorts
    Sr. Marketing Manager
    Ihg Hotels & Resorts Nov 2013 - Nov 2015
    Windsor, Berkshire, Gb
    Act as an authority and promoter of the IHG, Owner and Referral Brands, ensuring consistent brand expression through all consumer and cultural touch points, both external and internal. Lead revenue-driven marketing and communication strategies and dynamic teams in support of increasing VPG• Re-aligned brand strategies creating segmentation and targeted marketing and communication campaigns that increased brand awareness driving acquisition (+5%) and retention (+27%) growthDeveloped and executed integrated digital marketing strategy that drove a +12% sales during first year test phase. Implemented enhanced communication strategy and re-design of collateral, websites, landing pages and email design contributing to a +7% usage rate. Monthly and quarterly P&L management and review
    View

Michelle Sapp Skills

Marketing Strategy Marketing Market Research Public Relations Advertising Direct Marketing Social Media Social Media Marketing Marketing Communications Online Advertising Email Marketing Market Planning Digital Marketing Integrated Marketing Brand Management Strategic Planning Leadership Management Media Planning Direct Mail Copywriting Creative Direction Media Buying Strategy Business Development Event Planning

Michelle Sapp Education Details

  • University Of Bridgeport
    University Of Bridgeport
    And Related Support Services

Frequently Asked Questions about Michelle Sapp

What company does Michelle Sapp work for?

Michelle Sapp works for Mp Strategic Marketing

What is Michelle Sapp's role at the current company?

Michelle Sapp's current role is Data-Driven Strategic Marketing LeadershipMP Strategic Marketing (MPSM).

What is Michelle Sapp's email address?

Michelle Sapp's email address is mi****@****ive.com

What schools did Michelle Sapp attend?

Michelle Sapp attended University Of Bridgeport.

What skills is Michelle Sapp known for?

Michelle Sapp has skills like Marketing Strategy, Marketing, Market Research, Public Relations, Advertising, Direct Marketing, Social Media, Social Media Marketing, Marketing Communications, Online Advertising, Email Marketing, Market Planning.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.