Senior Leadership Team -- *Promoted* -- Canada’s leading community healthcare provider (physical health, mental health, and home care services), with 250+ locations, 13,000+ staff, and 12 million client visits every year. Driving brand awareness, growth opportunities and results● Cultivated the strategic development and execution of effective marketing campaigns and initiatives across all paid, earned and owned marketing channels to increase brand awareness, demand generation, and business growth● Shaped and amplified healthcare thought leadership strategy and positioning in market, and led the development of robust content marketing initiatives to attract and engage B2C and B2B audiences ● Ownership over several website assets, lead generation, search engine optimization (SEO), search engine marketing (SEM), email campaigns, organic and paid social, advertising, video production, local presence/ Google, reputation management, and highly targeted digital campaigns

$2.5 billion digital marketing and SaaS company providing best-in-class technology, advertising and website solutions to retailers and OEMs; The #1 online automotive marketplace for Canadian consumers. ● Responsible for establishing and executing holistic brand marketing communication campaigns, national media outreach programs and strategic growth plans, to accelerate brand awareness and sales opportunities across Canada. ● Ownership over product branding and value positioning (including sales enablement assets and talk tracks), content development (including data visualization of consumer research studies and product performance analyses) ● Optimization of sales-focused strategies to drive customer acquisition, inbound leads and engagement throughout the customer lifecycle

Launched brand marketing strategy for a highly successful construction company in the GTA

*Promoted 3X* National privately-held insurance, financial services and employee benefits broker network servicing over 65,000 customers. ● Leadership role in brand marketing, communications and business development efforts, including the advancement of project management and demand generation strategies ● Initiated and managed integrated marketing campaigns (B2B and B2C) that resulted in exponential growth in brand performance and engagement, amplified digital and social media presence, and qualified customer conversions within key target segments and communities ● Established and led partnership marketing and relationship management initiatives across North America● Influenced and accelerated media relationships and support, internal communications strategies, press releases, public relations, executive communications, briefs, and issues management● Planned and oversaw the development of new sales opportunities, lead generation, prospect/lead nurturing programs, CRM and CMS governance to drive customer acquisitions, retention, increased ROI and business growth ● Leadership role in shaping the sales culture by defining and executing on customer-centric sales processes, educational events and collateral to support 40 sales executives and 35,000+ clients● Fostered a team culture of accountability, high performance and mentorship of direct reports and cross-functional teams across the organization

● Championed all corporate branding and communications, resulting in exceptional media support across Canada and significant business growth to $550 million within first year of operations● Leadership role in the development and execution of the brand story, value proposition, partnership programs, onboarding process, and go-to-market strategy to secure the company's position as the #5 broker in CanadaThe branding and design was a collaboration process between the three founding partners, with a focus on bringing to life the themes around setting the direction for the broker distribution channel (hence the word “navigation”) and enabling brokers to become part of something bigger (hence the word “accord”). The logo symbol is a compass rose which stands for leading the way for brokers in the Canadian marketplace.

City of Vaughan, Economic Development Humber River Regional HospitalHallmark Canada