Michelle Saraceno Email & Phone Number

Vancouver, BC, CA

Toronto, Ontario, CA

• Senior Leadership Team -- *Promoted* -- Canada’s leading community healthcare provider (physical health, mental health, and home care services), with 250+ locations, 13,000+ staff, and 12 million client visits every.
• Cultivated the strategic development and execution of effective marketing campaigns and initiatives across all paid, earned and owned marketing channels to increase brand awareness, demand generation, and business growth
• Shaped and amplified healthcare thought leadership strategy and positioning in market, and led the development of robust content marketing initiatives to attract and engage B2C and B2B audiences
• Ownership over several website assets, lead generation, search engine optimization (SEO), search engine marketing (SEM), email campaigns, organic and paid social, advertising, video production, local presence/ Google.

Etobicoke, Ontario, CA

• $2.5 billion digital marketing and SaaS company providing best-in-class technology, advertising and website solutions to retailers and OEMs; The #1 online automotive marketplace for Canadian consumers.
• Responsible for establishing and executing holistic brand marketing communication campaigns, national media outreach programs and strategic growth plans, to accelerate brand awareness and sales opportunities across.
• Ownership over product branding and value positioning (including sales enablement assets and talk tracks), content development (including data visualization of consumer research studies and product performance analyses)
• Optimization of sales-focused strategies to drive customer acquisition, inbound leads and engagement throughout the customer lifecycle

Launched brand marketing strategy for a highly successful construction company in the GTA

Mississauga, ON, CA

• Promoted 3X* National privately-held insurance, financial services and employee benefits broker network servicing over 65,000 customers.
• Leadership role in brand marketing, communications and business development efforts, including the advancement of project management and demand generation strategies
• Initiated and managed integrated marketing campaigns (B2B and B2C) that resulted in exponential growth in brand performance and engagement, amplified digital and social media presence, and qualified customer.
• Established and led partnership marketing and relationship management initiatives across North America
• Influenced and accelerated media relationships and support, internal communications strategies, press releases, public relations, executive communications, briefs, and issues management
• Planned and oversaw the development of new sales opportunities, lead generation, prospect/lead nurturing programs, CRM and CMS governance to drive customer acquisitions, retention, increased ROI and business growth

CA

• Championed all corporate branding and communications, resulting in exceptional media support across Canada and significant business growth to $550 million within first year of operations
• Leadership role in the development and execution of the brand story, value proposition, partnership programs, onboarding process, and go-to-market strategy to secure the company's position as the #5 broker in CanadaThe.

City of Vaughan, Economic Development Humber River Regional HospitalHallmark Canada

Continuing Education Workshops (Digital Marketing; Design Thinking)

Google Ad Fundamentals - Certified

Bachelor’S Degree, Bfa, Bachelor Of Fine Arts (Honours), Visual Arts And English (Double Major)