Michelle Savoy Email & Phone Number

Miami, Florida, Us

Lead revenue and product strategy and manage P&L for two portfolio companies focused on digital advertising, programmatic operations, content development, multicultural audiences, AI, and marketing technology.• Created and launched the world’s first and largest US Hispanic digital data repository based on behavior rather than personal data, which means it is both privacy-compliant and cookie-proof.• Leveraged AI to autonomously record 85-95% of daily digital activity on thousands of Hispanic websites (English and Spanish) and create intelligent data segmentation for brands to target consumers precisely.• Opened AVOD, SVOD, and video platform channels in the US for international sports and entertainment publishers through effective go-to-market strategies.• Met market demand for Spanish-language CTV impressions by creating a robust offering (launching in 2025) for direct and programmatic sales and negotiating early deals with Samsung, LG, Scripps, P&G, and more.• Built scalable organizational models, KPIs, rate cards, marketing materials, and sales and operations teams.

Strategic advisor to media and tech companies looking to increase revenue through product development, revenue reinvention, digital media, and data monetization. Develop long-term growth strategies, build sales teams, create go-to-market materials, define operational frameworks, and build B2B and B2C products.

Miami, Us

Hired as the first person to hold P&L responsibility for the local and national digital media networks to create integrated partnerships across business lines and 30+ US Markets. Led sales, operations, and product development.• In first nine months, designed the long-term growth plan to monetize cross-platform, consumer-driven media assets and syndication partners across the US Hispanic audience footprint.• Delivered 5x revenue growth in 5 years with a combination of product innovation and strategy across all verticals: audio, streaming video, branded entertainment, experiential, and data.• Developed new business platforms from ideation to launch and gained the support of the CEO and the board: - Built the sales organization and secured a full slate of partnerships—Coca-Cola, L’Oreal, Toyota, Dunkin’, etc.—for two new streaming services, Prende and Vix, in 120 days with a strategy to bring on ten exclusive partners (one in each category) in the Upfronts. - Developed the first Hispanic OTT ad platform (Conexo) to meet demand in local markets without access to CTV and secured McDonald’s, Nissan Tier 2, and Southeastern Toyota as launch partners. - Incubated Univison’s first platform for collecting first-party data, starting with radio and building to a multi-touchpoint digital ID platform. - Developed a live entertainment series, Uforia, with major Latin artists that created new revenue lines with digital and social programs, contests, and sponsorships. - Created a studio business to create branded digital content in-house and built a social practice by leveraging UCN, a multi-channel influencer network, and radio talent with huge fan bases. - Developed the first Hispanic shopper marketing campaigns for CPG clients to measure store lift at the SKU level, partnering with Target, Walmart, HEB, and Hispanic grocery stores. - Established the programmatic practice, including the sales team and tech stack (DMP, DSPs, SSPs).

Zypmedia was sold to Sinclair and rebranded as Compulse.Hired to scale revenue for an exit by establishing growth strategy, channel sales, and product and platform development for this early-stage, full stack programmatic startup (founders had created stock market bidding platforms) focused on faster, higher-performing local impressions. Reported regularly to the board of directors.• Designed the sales organization and compensation plan.• Secured investment partners for Series B and C funding.• Closed five channel sales partnerships, including iHeartMedia, Sinclair Broadcasting, and Gray Television, implemented Zypmedia’s programmatic extension in their local media offerings, and trained their local teams. • Developed a SaaS platform to enable channel partners to increase sales and manage their pipelines.• Improved topline revenue in channel partner markets by >2x by spearheading product and platform development across mobile, web, consumer electronics, wearables, connected TV, AR & VR, and outdoor.

New York, New York, Us

Engaged to position Undertone for acquisition by restructuring the central office to improve performance.• Revamped the go-to-market strategy for agencies and direct national clients.• Increased advertising share for Undertone’s assets by improving C-suite client relationships.

New York, Ny, Us

Recruited for digital and local expertise to oversee digital sales transformation and revenue growth strategy to scale to 150 markets nationwide, including organizational structure, new product launches, and talent development.• Grew revenue 2.5x by leveraging programming talent, video execution, and data monetization.• Teamed with GMs to design and implement sales development for 2000+ multimedia sellers and 850 broadcast stations, including sales training for local markets, on iHeartRadio (audio platform), and social.• Re-negotiated all talent contracts for iHeartMedia to own and monetize social presence. • Created an integrated account strategy with Fortune 500 and 1000 companies like T-Mobile to expand campaigns beyond radio to social, concert sponsorship, shopper marketing (end caps, packaging), and more.• Leveraged iHeartRadio’s dominant US Hispanic and African American audience and talent pool to develop a multicultural ad platform that drove revenue and activations.• Created the sales strategy for the iHeart Music Festival in Las Vegas, setting the stage to increase live entertainment sponsorship revenue by 800% with 100+ annual events.• Collaborated with the executive team to change the company to iHeartMedia to reflect its digital evolution.

New York, Ny, Us

Tapped for the ability to innovate and reinvent local revenue to oversee all business and operations and develop the GTM strategy to launch Gannett’s first e-commerce product nationally.• Created a significant incremental revenue stream for Gannett by rolling out Deal Chicken with 57 local market websites (Deal Chicken Nashville, Deal Chicken DC, etc.). Deal Chicken Denver achieved $10M in vendor partnerships revenue in its first year.• Replicated Arizona’s success in recruiting contract soccer moms to the sales team by retaining a recruiter to find motivated, flexible independent salespeople and establishing a training program.

New York, Ny, Us

Senior Director, Digital Products & Advertising Operations, AZ Central / Republic Media (2006–Jul 2011)Director of Digital Media, Senior Editor, Editor, Senior Producer and Producer (2000–2006)Recruited for alternative mindset and experience publishing local weekly arts and culture magazines to launch weekly publications similar to The Village Voice and later re-launched AZCentral.com. Led revenue generation, product development, business development, audience growth, and inventory management. Built a team of reporters, designers, and sales professionals and designed the compensation structure.• Incubated five commerce and video platforms and sold two as standalone digital services entities.• Transformed AZCentral.com from a site for golf tee times and wedding announcements into a digital revenue powerhouse with robust content for sports, local news, entertainment, and features. • Merged the print, television, and digital journalism cultures to create the first multiplatform Information Center. Cultivated a collaborative environment where people were excited about content production.• Partnered with McKinsey to re-imagine Digital revenue, resulting in an online classifieds and SMB platform that exceeded the revenue and traffic of prior print editions through email campaigns, SEM, and SEO.• Conceived and launched Deal Chicken as a successful Groupon competitor, growing from zero to $12M in nine months and becoming a 2010 finalist for Innovator of the Year. Managed the development team to create the first product for testing in the Arizona market.• Ran advertising operations while running the Deal Chicken business concurrently, improving infrastructure to support a digital operation (new billing process, ad server, video players, Salesforce implementation).

Phoenix, Az, Us

Developed and taught an online media course.