Marketing Specialist
CurrentAs the Marketing Specialist for UNEX Manufacturing, I plan, develop, and execute emails for marketing campaigns. I create content to support the marketing calendar, including blogs, articles, case studies, social media posts, photos, infographics, videos, premium content offers (guides, promos). I develop creative assets (graphics, videos, professional photos, white papers/guides, presentations, etc.) as needed to support all marketing initiatives. I identify and work with outside vendors on select creative projects as needed. I create, maintain, and manage all UNEX branded assets. I engage with our community of followers on the UNEX social media accounts by creating and sharing creative and relevant content. I handle all distributor requests for marketing collateral and collaborations. I work with the Director of Marketing to develop programs to promote our distributors, including incentive programs, emails, social media, guest blogs, etc. I build and maintain sales presentations and training tools to be utilized by our regional managers and distributors. I assist with planning and executing marketing events, including pre-marketing, post-marketing, booth equipment, travel, signage, staffing, event planning, etc. I report monthly to the Director of Marketing on relevant metrics. I participate in weekly Marketing Agency calls, and I have an awareness of the overall marketing strategy. I assist in managing HubSpot + CRM data. I create and care for contacts in HubSpot.
