Brand Strategy Consultant
CurrentCompetitive Market Analysis, positioning, brand and communication strategy, definition of brand family architecture.
Dec 2022 - Present
AeroLeads people directory · profile
Michelle Schäfer Email & Phone Number
Brand Strategy Consultant
at
Greenlab Colombia
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✓ Verified August 2026
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Who is Michelle Schäfer? Overview
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Quick answer
Michelle Schäfer is listed as Brand Strategy Consultant at Greenlab Colombia, based in Berlin, Germany. AeroLeads shows a matched LinkedIn profile for Michelle Schäfer.
Michelle Schäfer previously worked as Founder at Neat Design and Cannabis Brand Strategist at Yummycolours. Michelle Schäfer holds Innovation Management & Entrepreneurship, Entrepreneurship/Entrepreneurial Studies from The Berlin School Of Economics And Law.
Company email context
Email format at Greenlab Colombia
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Greenlab Colombia
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Profile bio
About Michelle Schäfer
Experienced Freelance Designer with a demonstrated history of working in the professional training & coaching industry. Skilled in Strategy, Communication, Art Direction, Opportunity Identification, and Market Research. Strong arts and design professional with a Bachelor’s Degree focused in Design and Applied Arts from Universidad de Los Andes.
Listed skills include Product Development, Illustrator, User Experience, Art Direction, and 34 others.
Current workplace
Michelle Schäfer's current company
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10 roles
Michelle Schäfer work experience
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Founder
Multiplying brand magnetism: Through Design Thinking (Research, Analysis, Prototyping, Implementation) I create human-centered services & products that cater to real needs and bring measurable value to the audience, making brands magnetic.
Cannabis Brand Strategist
Working alongside Yummy Colors Agency for VAAY (Sanity Group https://sanitygroup.com) rebranding. Scope: Market and competitor analysis, defining the market opportunity, strategy, vision, mission, core values, platform, and input for the first campaign.
May 2022 - Sep 2022
Freenlance R&D
Adult Use Cannabis And Devices
Market Research, User Observation, Competitor Analysis, Market Opportunity, Business Strategy, Co-creation workshops, Human-centered Product development, Project Management and support for Cannabis expo planning in Europe, Latam and Africa
May 2021 - May 2022
Project Manager / Designer
Working with individual brands in various projects around marketing campaigns, experiential marketing, events, social media strategies, and brand awareness.
Aug 2019 - Apr 2020
Innovation Manager
Research, Strategy, development, and implementation of "mystery shopper program" for all 24 Selina locations in Central and South America. The program serves as a tool to measure, report and manage customer service and quality of all the hotels with the goal of maintaining unified and solid brand quality.
Mar 2018 - Sep 2018
Project Manager
Project Management for USA-based projects, In-house project planner for web page design and digital marketing.
Feb 2017 - 2018
Freelance Designer
Brand Strategy & Positioning, Corporate Identity, Re-Branding, Audience Research, Service Design
Jan 2016 - Nov 2016
Junior Creative
Aimaq Von Lobenstein
Aug 2015 - Nov 2015
Service Design And Strategy Consultant
Service Design for Pharmaceutical company Abbott, Research, Analysis, and proposal of the redesigned patient program "Acompañarte" in Venezuela and Colombia.Design, media strategy and Hosting of Global Service Design Jam - Bogotá, Colombia
Aug 2014 - Jul 2015
3 education records
Michelle Schäfer education
Innovation Management & Entrepreneurship, Entrepreneurship/Entrepreneurial Studies
Bachelor’S Degree, Design And Applied Arts
Abitur, Zeugnis Der Allgemeinen Hochschulreife
Colegio Andino Deutsche Schule Bogotá
FAQ
Frequently asked questions about Michelle Schäfer
Quick answers generated from the profile data available on this page.
What company does Michelle Schäfer work for?
Michelle Schäfer works for Greenlab Colombia.
What is Michelle Schäfer's role at Greenlab Colombia?
Michelle Schäfer is listed as Brand Strategy Consultant at Greenlab Colombia.
Where is Michelle Schäfer based?
Michelle Schäfer is based in Berlin, Germany while working with Greenlab Colombia.
What companies has Michelle Schäfer worked for?
Michelle Schäfer has worked for Greenlab Colombia, Neat Design, Yummycolours, Adult Use Cannabis And Devices, and Goalgirls - Experiential Marketing Bureau.
How can I contact Michelle Schäfer?
You can use AeroLeads to view verified contact signals for Michelle Schäfer at Greenlab Colombia, including work email, phone, and LinkedIn data when available.
What schools did Michelle Schäfer attend?
Michelle Schäfer holds Innovation Management & Entrepreneurship, Entrepreneurship/Entrepreneurial Studies from The Berlin School Of Economics And Law.
What skills is Michelle Schäfer known for?
Michelle Schäfer is listed with skills including Product Development, Illustrator, User Experience, Art Direction, Social Media, Service Design, Human Centered Design, and Business Strategy.
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