- Guide ecommerce teams and store owners in creating revenue-focused, long-term marketing strategies that deliver sustainable growth- Partner with clients to optimize their tech stack selection and implementation based on specific business needs- Drive website conversion improvements through data-driven optimization strategies- Provide hands-on support in implementing and managing comprehensive marketing strategies

- Led client success team managing $73M ARR portfolio, driving 30% YoY growth through data-backed strategies across paid ads, email marketing, SMS marketing, CRO, and SEO- Maintained 100% client retention through strategic relationship building, cross-selling initiatives, and proactive success planning- Established and conducted executive QBRs and syncs, building lasting partnerships with C-suite stakeholders across the client portfolio- Spearheaded comprehensive ecommerce strategies, including site merchandising, website architecture, content marketing, analytics setup, and custom dashboard creation- Implemented Shopify and BigCommerce optimizations, focusing on conversion improvement and SEO performance- Created and standardized client experience documentation and templates, enhancing scalability and consistency of service delivery- Served on leadership team and internal marketing team, designing marketing and partnership campaigns for B2B SaaS department- Identified and executed new product and service opportunities within existing accounts, driving strategic upsells- Contributed to Tadpull's reputation as a leading expert in ecommerce growth through consistent client success

- Managed ecommerce client portfolio, partnering with professional services team to drive profitable year-over-year growth- Achieved 100% client adoption of SaaS analytics tool by partnering with the software team to integrate the tool into day-to-day client management strategies- Collaborated with the software team to align product roadmap with client needs and success metrics- Specialized in implementing and optimizing our proprietary B2B analytics SaaS platform to solve complex ecommerce challenges- Built strong client relationships while delivering data-driven solutions for marketing and revenue goals- Served as project manager for the entire client marketing team, creating and implementing process templates, automated workflows, and client dashboards in ClickUp- Developed and executed comprehensive marketing programs across multiple channels

- Led end-to-end digital marketing initiatives for diverse clients across restaurants, hospitality, automotive care, and professional services industries- Managed comprehensive marketing programs including SEO, content strategy, social media management, and analytics- Established data-driven reporting frameworks to demonstrate ROI and guide strategic decisions- Built strong client relationships through consistent communication and results delivery

- Added project management to existing account management role, streamlining workload forecasting and management of marketing department- Enhanced efficiency in resource allocation and reporting capabilities through improved systems- Managed marketing and branding campaigns across print and digital media- Collaborated with the sales team to ensure a seamless client experience throughout the client lifecycle- Earned certification in Agency Operations Management to optimize workflow processes

- Managed and onboarded average of 20 clients, maintaining communications while coordinating internal team deliverables- Partnered with sales and marketing teams to increase demand generation and create compelling content- Worked with sales operations team to implement Hubspot CRM to streamline lead nurture strategies

- Led university internship program, providing comprehensive career coaching to improve students' employment outcomes- Hosted job fairs with record-setting attendance through strategic partner marketing campaigns and sponsor engagement- Created 4x growth in paid internship opportunities by developing a compelling campaign demonstrating market need- Expanded internship pipeline by serving on nonprofit and university boards, nurturing business partnerships, and streamlining accreditation processes- Chaired Technology & Social Media Committee, developing strategies to increase student engagement- Created and executed community outreach initiatives to strengthen university PR efforts and partnerships- Developed and implemented strategies for effective use of technology and social media to enhance university communication

Wrote and edited press releases, digital content, and magazine articles for Idaho State University.

Oh, Mishka was a lifestyle blog that I wrote throughout my 20s. I also created a large influencer-style following on Twitter and Instagram. I managed my sponsorship program, where I was fortunate to partner with companies like Home Depot, Shopbop, and Blowfish Shoes. I also consulted for SaaS entrepreneurs who were early builders of ads & influencer management platforms.