Michelle S. Email & Phone Number

Tempe, Az, Us

• Employ deep email marketing and web expertise and provide direction to achieve continuous improvement and development in cross-channel communications and marketing. • Establish editorial calendars and messaging strategies while collaborating with content architects to ensure holistic view across all owned, earned and paid channels. • Build, QA and deploy email campaigns in our email platforms, Adobe Campaign Standard and ClickDimensions. • Work with creative team to create engaging experiences via email and online. • Architect and build automated customer journeys. • Ensure channel-specific compliance and accessibility. • Manage, monitor and adjust content proactively and in real-time based on A/B test results, learning, sentiment, changes in context and other factors. • Translate the SRP brand platform and overall customer and community segment strategies into strategic messages, engaging content and digital experiences that are relevant to the public, meet project objectives and help build the SRP brand. • Participate in larger cross-functional projects to further evolve our email and web technology. • Support the web team in web content updates as required

Tempe, Arizona, Us

The Marketing Manager is responsible for the thoughtful design and execution of comprehensive marketing strategies aligned with the overall goals of Solari (formerly Crisis Response Network). They ensure consistent messaging and branding across a diverse mix of marketing channels, while continuously improving Solari’s market position and reputation. The Marketing Manager generates new business opportunities through inbound and outbound marketing strategies and other means as necessary.Designs and deploys creative marketing strategies aligned with Solari’s growth plans, ensuring brand consistency across all marketing channels.ESSENTIAL FUNCTIONS AND RESPONSIBILITIES: - Supports the development of new business opportunities via inbound and outbound marketing.- Produces and promotes engaging content including but not limited to live events, brochures, digital and print advertisements, etc.- Oversees organic and paid marketing channels with strong emphasis on digital marketing strategies.- Support establishment and maintenance of thought leadership presence and reputation.- Provides marketing-related support to all departments as appropriate.- Measures and reports performance of marketing campaigns to assess performance against goals.- Conducts market research on industry trends, brand awareness, new opportunities, and competitors’ marketing activities.- Manages upkeep of marketing templates, brand essentials, team manual, and best practices.- Support development of strategic relationships with key industry agencies, partners, and vendors.- Maintains current professional level of knowledge of services, experience, and related technologies in order to communicate effectively with target audience.- Supports continuous improvement initiatives spearheaded by executive management and/or department heads.- Strategically plans for diversity initiatives and actively promotes staff development regarding issues of diversity and discrimination.

Tempe, Arizona, Us

Manage the internal and external communications marketing programs for an award-winning nonprofit, ensuring the communications effectively describe, promote, enhance and protect the organization’s brand reputation. • Designs and deploys creative marketing strategies aligned CRN’s growth plans, ensuring brand consistency across all marketing channels• Supports the development of new business opportunities via inbound and outbound marketing• Produces and promotes engaging content including but not limited to live events, brochures, digital and print advertisements, etc.• Oversees organic and paid marketing channels with strong emphasis on digital marketing strategies• Support establishment and maintenance of CRN’s thought leadership presence and reputation• Provides marketing-related support to all departments as appropriate • Measures and reports performance of marketing campaigns to assess performance against goals• Conducts market research on industry trends, brand awareness, new opportunities, and competitors’ marketing activities• Manages upkeep of marketing templates, brand essentials, team manual, and best practices• Support development of strategic relationships with key industry agencies, partners, and vendors• Maintains current professional level of knowledge of CRN’s services, experience, and related technologies in order to communicate effectively with target audience• Communicates professionally on behalf of CRN to all stakeholders as appropriate• Supports continuous improvement initiatives spearheaded by executive management and/or department headsSince 2007, CRN has been providing crisis and human services to Arizonans and has helped thousands of individuals and families connect to the help they need.

Scottsdale, Az, Us

Responsible for developing and executing a marketing strategy that ensures customer success at all points during the customer journey. Manage, execute and develop creative customer campaigns to increase customer delight, engagement, retention and potentially drive new sales.• Lead projects with three large marketing agencies: involved with writing, development, and maintenance of customer marketing materials.• Segment and target customers based on tenure, behavior, and product ownership to ensure the right message is delivered at the right time. • Participate in marketing strategies, execute integrated campaign strategy including marketing efforts involving InEight customers across all platforms and channels. Stay up-to-date with marketing trends and potential new channels and strategies to ensure growth for InEight. • Create content as well as manage outsourced content vendors. • Activate and oversee strategic relationships with brand ambassadors, both customer and employee. As a member of InEight cultural ambassadors, am a liaison between marketing and that group.

Scottsdale, Az, Us

Author content for inbound marketing, demand generation, outbound marketing as well as traditional marketing. Utilize SEO/SEM and proficient in digital and online marketing. Manage social media and focus on obtaining and retaining customer brand loyalty. Within 4 months of working at InEight: organically increased Twitter followers by 280%, impressions by 720% and profile visits by 302%. Organically increased LinkedIn and Facebook followers and engagement. Managed all social media sponsored company ads. Write/edit whitepapers, webinars, web content, social media content, brochures, newsletters, print/web ads and more. Initiated the customer reference program, which consists of interviewing customers and producing marketing brief sheets as well as case studies. Established a Welcome Kit for new customers as well as a customer advocacy program to help garner communication between customers, services, support and sales.About InEight: InEight provides technology solutions for project-driven companies in the EC&O, Mining, Oil & Gas and Utilities industries. The InEight connected solution suite helps companies design, estimate, control, and connect all aspects of their capital and maintenance projects, from the back office to the job site, across the project lifecycle.

Deerfield, Illinois, Us

Coordinated eight large fitness conventions annually, then created marketing materials around each convention to be distributed in print and online. My duties included managing correspondence with hundreds of presenters, sponsoring companies and marketing to the public. I was in charge of scheduling each convention with over two hundred sessions, as well as the brochure publication and website content marketing processes. I worked directly with the graphic designers, sponsorship coordinator, CEO and CFO.The brochures were printed and distributed for all eight conventions annually. In addition, I wrote newsletters, email blasts, articles and other marketing materials for promotion of these events.Additionally, I scouted talent and watched for trends and new presenters. I was responsible for contracts and accounting for each presenter's pay and travel subsidies.

Chicago, Il, Us

Followed strict SEO/SEM guidelines in writing digital content. Researched local industry news and identified topics for PR pieces. • Demonstrated discipline and flexibility needed to work in a remote position.

Chicago, Illinois, Us

Advocacy for a bike-friendly Chicago and safer streets for pedestrians/commuters of public transportation.I wrote articles on current events related to biking and advocacy for bike-friendly streets. I interviewed local celebrities and the public. I helped promote events and sat in on meetings to understand strategy and tactics. • Recognized by supervisors for rewriting copy for a high profile fundraising event (Bike the Drive).

Master Of Business Administration (M.B.A.), Specializations In Entreprenuership & Marketing

Bfa, Film

Bachelor Of Arts (B.A.), Communication And Media Studies