Michelle Sciuto Email & Phone Number

Louisville, KY, US

San Antonio, Texas, United States

I provide ongoing marketing support to small businesses that either don't need or can't afford a full time professional. My ideal client is a small, woman-owned business that provides a service such as salon & spa, fitness, education, wine & spirits, food & restaurants, healthcare, pharmacy, and even doggy daycare and boarding to differentiate my clients.

Greater Los Angeles Area

Maintain and direct the daily operations of BRA Network, including coordinating with both internal and external teams. Manage all business systems including the membership backend, website platforms, email and social media marketing, advertising, programs, and analytics. Perform analysis of the data for a variety of business performance metrics, create and.

Greater Los Angeles Area

WEBSITE - ongoing effort to reflect upcoming BRA events, create new sign up forms, and add new products for purchase. Post blogs and maintain the Underwire Archive. Add new pages as needed; organize and optimize online content. MEMBERSHIP - grow BRA membership via email marketing, social media marketing, and targeted advertising; rebuild online membership.

Created a Squarespace website to promote a new book at www.sistersinthestorm.com, created a new branded Facebook page for the book, and updated the author's LinkedIn page. Provide ongoing project support as required for social media marketing and public relation efforts.

Palos Verdes Peninsula, California, United States

Partnered with Lillian and a talented designer (Ali Wright of Dapper Fox Design) to develop the brand, website, messaging, programs, social media accounts, and systems needed to sell her prosperity coaching and membership services online.

St. Louis, MO

Managed the rebrand from Healthy Beauty Solutions to Sugar Spa STL including the development of a new logo and website; added on page SEO (page name, description, keyword and image alt tags); planned and directed multiple photo shoots to get new images and video of the owner, her clients, and the new space; updated all online business listings with the new.

Fairview Heights, IL

Two passionate small business owners with complementary skills can make a very powerful team! In our first joint project we created an online marketing and branding course for winery owners called the Power of Wine Marketing (www.powerofwinemarketing.com). It is designed to help other small business owners who are NOT marketing experts get more customers.

Greater Salt Lake City Area

Partnered with restaurant owner, Lavanya Mahate, to develop and execute monthly marketing campaigns for each restaurant that included Facebook, Instagram, YouTube, email, website, events, and in-store signage. Optimized all website content including meta data, page title, focus keyword and image alt tags. Wrote press releases and helped create a brand new.

Greater Los Angeles Area

Created an advertising account in Facebook business manager; installed new Facebook tracking pixel on the website; set up custom conversions to track specific website actions; set up free Google Search Console to help monitor and maintain their website presence in search results; set up free Google Alerts to track any mention of PlyoJam online; drafted a.

Evergreen, CO

Partnered with Dr. Hillary to create a brand for her naturopathic doctor practice in Evergreen (while balancing her existing role at another practice in Boulder). Created a sales tracking spreadsheet with year-to-year variance. a new website, and a lead magnet to grow the email list. Also identified a specific patient niche and ideal target audience, as.

San Diego, CA

Short term project to help jump-start the owner's marketing efforts which included research, planning, and recommendations, as well as the execution of various email marketing, social media marketing, online marketing, and community outreach projects. Website: www.swankysugar.comInstagram: www.instagram.com/swankysugarista

Arnold, MO

Designed in-store promotional materials (e.g. signage and product brochures). Researched and analyzed opportunities to maximize ROI. Wrote monthly newspaper articles and advertising copy for newspaper and magazine ads, radio and TV ads scripts, and designed billboard ads. Managed social media including website, Facebook page, and online business reputation.

Cupertino, CA

Work with owners to establish brand identity, develop a marketing plan, identify target markets and advertising vehicles, and communicate competitive advantages. Write customer service communications and instructions for online account management. Manage annual customer appreciation card project for clients: design card, order, address, and mail out cards..

St. Charles, MO

• Provided marketing and communication support for a new product launch including:
• Competition research
• Market research: phone surveys, script, contact database
• B2B communications
• B2B proposal
• Website content

Affton, MO

Research potential marketing opportunities, analyze advertising vehicles, manage the annual marketing plan, negotiate contracts, and administer the marketing budget. Buy media, design & submit ads, and create marketing materials including brochures, business cards, free delivery door hangers, bi-monthly newsletters, and more. Develop and maintain.

Chesterfield, MO

• Short-term project to help launch a new location, which included:
• New website at www.medicineshoppe.com/1965
• New business cards
• New letterhead
• Annual marketing plan
• Promotional flyers

Greater St. Louis Area

Researched and analyzed advertising opportunities. Sought out creative ways to advertise. Managed Facebook ads and store’s business page. Posted relevant content and tracked campaign results. Promoted new location, services, and competitive advantages. Performed market research of area schools. Accomplishments: co-designed the 2013 product catalog, wrote a.

Fenton, MO

• Small, short-term project that included:
• Website review with recommendations for improved design elements, social media integration, and usability
• Customer email database review with strategies to build their list
• Online newsletter creation in Constant Contact using their content
• Bi-monthly email newsletter calendar to improve message frequency and brand recognition

• I gained a wide breadth of experience across multiple brands including Sears Portrait Studio, Mainstreet Portraits, and PictureMe Portrait Studios which has been grouped into the following categories:
• Marketing - created plans and executed campaigns to multiple customer databases and segments for email and direct mail programs. Identified key message, tracked campaigns, and communicated promotion performance.
• Marketing Research - performed competitive reviews and analyses to identify advantages, opportunities, and threats. Wrote surveys designed to gather consumer and employee feedback; utilized results regarding pricing.
• Local Store Marketing - directed a variety of point of purchase signage and executed programs for various market segments. Interfaced with in-house creative department as well as agencies and other vendors.
• Project Management - designed a national customer acquisition program and managed it in over 900 stores. Included training employees, coordination with vendors, production of materials, tracking offers, fulfillment.
• Media Buying - negotiated space in print and online media. Measured cost effectiveness of campaigns and managed budgets, purchase orders, invoices, contracts, etc.

• Authored proposals and executed numerous grants from the Robert Wood Johnson Foundation, the St. Louis Area Agency on Aging, the National Do Something Foundation, Faith In Action, the Retirement Research Foundation.
• Raised over $500,000 for senior citizen programs. Managed finances for all programs, grants and contracts.
• Planned all public relations and special events for the Senior Center. Created, wrote, designed and edited Senior Innovations, the monthly newsletter.
• Marketed granted programs to the community as an AmeriCorps*VISTA, worked with the governing board to execute plans for agency clients, forged relationships with multiple agencies, churches, funding sources and the.
• Initiated detailed fund raising; accounted for antique store, including profit and loss.

Bought print space and radio time in an agency setting for a variety of clients. Performed research, assisted with media planning, and developed relationships with external media representatives.

Mba, Marketing

Ba, Communication, Psychology

Activities and Societies: AAF Competition (Toyota Echo, '99), Advertising Club, Psi Chi® National Honor Society