I provide ongoing marketing support to small businesses that either don't need or can't afford a full time professional. My ideal client is a small, woman-owned business that provides a service such as salon & spa, fitness, education, wine & spirits, food & restaurants, healthcare, pharmacy, and even doggy daycare and boarding to differentiate my clients, build relationships with customers, and increase their sales.In a nutshell, I serve as a long-term member of your executive management team to improve website usability and SEO, optimize your email and social media marketing, and establish strategic systems so everything works together to help you reach your target audience AND your goals.

Maintain and direct the daily operations of BRA Network, including coordinating with both internal and external teams. Manage all business systems including the membership backend, website platforms, email and social media marketing, advertising, programs, and analytics. Perform analysis of the data for a variety of business performance metrics, create and share reports with executive team, highlight important takeaways, and make recommendations for improvement where needed. Oversee all marketing, advertising, promotions, and special projects for BRA. Support the team and BRA’s goals via the creation of automated systems. Partners with the Founder and CEO to develop strategy, products, and pricing; implements policies / programs / procedures / promotions, and defines priorities for a multitude of projects. Ensures alignment with current company policies and goals. Has decision-making authority and may stand in for the CEO.

WEBSITE - ongoing effort to reflect upcoming BRA events, create new sign up forms, and add new products for purchase. Post blogs and maintain the Underwire Archive. Add new pages as needed; organize and optimize online content. MEMBERSHIP - grow BRA membership via email marketing, social media marketing, and targeted advertising; rebuild online membership application process; manage master database of members and their BRA benefits; create a new process for member renewals, develop and leverage lead magnets and sales pages, EMAIL - established an effective email marketing schedule. Migrated away from MailChimp and over to Drip. Set up Zapier to integrate with Squarespace and Drip to trigger specific email campaigns based on membership level and certain purchases. Continue to create multiple email campaigns each month to various audience segments and provide a monthly email marketing performance report. SOCIAL MEDIA - ongoing management of business Facebook page with content contributions to the private Facebook Group for BRA Members. Continue to create, monitor and optimize Facebook and Instagram advertising campaigns via Ad Manager. Provide monthly social media marketing performance reports.

Created a Squarespace website to promote a new book at www.sistersinthestorm.com, created a new branded Facebook page for the book, and updated the author's LinkedIn page. Provide ongoing project support as required for social media marketing and public relation efforts.

Partnered with Lillian and a talented designer (Ali Wright of Dapper Fox Design) to develop the brand, website, messaging, programs, social media accounts, and systems needed to sell her prosperity coaching and membership services online.

Managed the rebrand from Healthy Beauty Solutions to Sugar Spa STL including the development of a new logo and website; added on page SEO (page name, description, keyword and image alt tags); planned and directed multiple photo shoots to get new images and video of the owner, her clients, and the new space; updated all online business listings with the new logo, contact info, and pictures; increased online presence and improved review scores; assisted with the migration to a new online appointment service provider (MyTIme); ongoing marketing support to provide email marketing and social media marketing services for the spa. Website: www.sugarspastl.comFacebook: www.facebook.com/SugarSpaSTLGoogle: https://g.page/sugar-spa-stl/

Two passionate small business owners with complementary skills can make a very powerful team! In our first joint project we created an online marketing and branding course for winery owners called the Power of Wine Marketing (www.powerofwinemarketing.com). It is designed to help other small business owners who are NOT marketing experts get more customers, increase sales, and save time. Other joint projects included website content development (site map & FAQs), social media marketing, social media account optimization, market research via online surveys, project management and promotion for online giveaways, and online brand management for various Bauerhaus Design clients such as Rung Boutique, Shirataki Sake, Maruhon Sesame Oil, KewpieUSA, TableMark, Fukutaro, and Wheat State Wine Co. Also assisted Becca marketing for Bauerhaus including writing/editing copy for her website, social media, professional speaker profile, and topic descriptions.

Partnered with restaurant owner, Lavanya Mahate, to develop and execute monthly marketing campaigns for each restaurant that included Facebook, Instagram, YouTube, email, website, events, and in-store signage. Optimized all website content including meta data, page title, focus keyword and image alt tags. Wrote press releases and helped create a brand new press kit to promote the business. Assisted with project management + marketing for the grand openings of the new locations in Riverton, UT and London, UK. Served as a managerial sounding board as needed.

Created an advertising account in Facebook business manager; installed new Facebook tracking pixel on the website; set up custom conversions to track specific website actions; set up free Google Search Console to help monitor and maintain their website presence in search results; set up free Google Alerts to track any mention of PlyoJam online; drafted a speaker bio + presentation topics; optimized website meta data, title and focus keyword (SEO) for the entire website; created a 2018 / 2019 Marketing Calendar; created a 2018 Sales Report spreadsheet with year-to-year variance calculations to track performance of marketing efforts; created a 2018 / 2019 Social Media Content Calendar; performed market research to determine PlyoJam's target audience and demographics for Facebook ads; set up multiple Facebook ad campaigns to test ad splits where main variable was target audiences that consisted of 3 different age groups in 9 different states; generated 2,809 link clicks to the landing page via Facebook ads; identified a pervasive site load lag time in Google Analytics; connected owners with 4 new potential developer partners, one of which they hired; discovered coding solutions for various onsite functionality issues; exported all email subscribers from ConvertKit and MailChimp; exported all online members from WordPress; cleaned and organized all email subscriber + online member data; set up PlyoJam's Drip account including custom fields and tags to better leverage email personalization and segmentation; set up new automated email sequences in Drip that include copyediting and link strategies to improve future conversions; imported all email subscribers + members into Drip to streamline and automate our email marketing; provided professional insight, resources, and strategies on a range of topics including SEO, email marketing, landing pages, blogs, online member attrition, Facebook group engagement, and how to perform a website page audit.

Partnered with Dr. Hillary to create a brand for her naturopathic doctor practice in Evergreen (while balancing her existing role at another practice in Boulder). Created a sales tracking spreadsheet with year-to-year variance. a new website, and a lead magnet to grow the email list. Also identified a specific patient niche and ideal target audience, as well as managed the website, social media, advertising, email and content marketing. Updated listings in both consumer and professional online directories, and amplified online reviews. Helped transition to a new online appointment management system (OptiMantra). Ongoing support for content including blog posts, social media posts, and website updates. Next project is to develop a speaker profile and reach out to both conferences and organizations to present a variety of health and wellness topics.Website: www.drhillaryroland.comFacebook: www.facebook.com/DrHillaryRolandInstagram: www.instagram.com/drhillaryroland

Short term project to help jump-start the owner's marketing efforts which included research, planning, and recommendations, as well as the execution of various email marketing, social media marketing, online marketing, and community outreach projects. Website: www.swankysugar.comInstagram: www.instagram.com/swankysugarista

Designed in-store promotional materials (e.g. signage and product brochures). Researched and analyzed opportunities to maximize ROI. Wrote monthly newspaper articles and advertising copy for newspaper and magazine ads, radio and TV ads scripts, and designed billboard ads. Managed social media including website, Facebook page, and online business reputation via customer review websites such as Google+ and Yelp. Planned and promoted free "Girl's Night Out" events.Accomplishments: a successful event program, a monthly email newsletter, a sophisticated new website (www.celeslies.com), an active Facebook page with over 1,100 fans, a cohesive branding strategy, and gross sales have been up each year.

Work with owners to establish brand identity, develop a marketing plan, identify target markets and advertising vehicles, and communicate competitive advantages. Write customer service communications and instructions for online account management. Manage annual customer appreciation card project for clients: design card, order, address, and mail out cards. Assist with public relations. Create websites for new hosting clients, and content for www.venovix.com as needed.

Provided marketing and communication support for a new product launch including:• Competition research• Market research: phone surveys, script, contact database• B2B communications• B2B proposal • Website content• Product label copy• Promotions• Pricing• Marketing plan template + opportunity analysis tool• Field trial project management

Research potential marketing opportunities, analyze advertising vehicles, manage the annual marketing plan, negotiate contracts, and administer the marketing budget. Buy media, design & submit ads, and create marketing materials including brochures, business cards, free delivery door hangers, bi-monthly newsletters, and more. Develop and maintain relationships with the local chamber of commerce, senior communities, home health agencies and churches, and perform community outreach activities such as scheduling on-site speaking events, flu shot clinics, blood glucose and blood pressure screenings at health fairs, and more. Accomplishments: a 24% increase in the number of patients served, a 300% increase in the number of high margin products sold, new relationships with 13 senior communities, 8 churches, and 4 home health agencies, and a new website (www.medicineshoppe.com/0128) where patients can refill Rx online.

Short-term project to help launch a new location, which included:• New website at www.medicineshoppe.com/1965• New business cards• New letterhead• Annual marketing plan• Promotional flyers• Coupon template• Introduction letter for area doctors• Rx-specific letter for area doctors• Home health agency database• Community outreach opportunities

Researched and analyzed advertising opportunities. Sought out creative ways to advertise. Managed Facebook ads and store’s business page. Posted relevant content and tracked campaign results. Promoted new location, services, and competitive advantages. Performed market research of area schools. Accomplishments: co-designed the 2013 product catalog, wrote a marketing research report based on phone surveys of over 50 area schools, doubled their Facebook page “Likes” from 700 to over 1,800, and arranged for the owner to appear in a segment with Tim Ezell on Fox 2 to feature their educational toys at no cost to the store.

Small, short-term project that included:• Website review with recommendations for improved design elements, social media integration, and usability• Customer email database review with strategies to build their list• Online newsletter creation in Constant Contact using their content• Bi-monthly email newsletter calendar to improve message frequency and brand recognition

I gained a wide breadth of experience across multiple brands including Sears Portrait Studio, Mainstreet Portraits, and PictureMe Portrait Studios which has been grouped into the following categories:• Marketing - created plans and executed campaigns to multiple customer databases and segments for email and direct mail programs. Identified key message, tracked campaigns, and communicated promotion performance. • Marketing Research - performed competitive reviews and analyses to identify advantages, opportunities, and threats. Wrote surveys designed to gather consumer and employee feedback; utilized results regarding pricing policies, product/service offering, customer service, and the web site to improve the business.• Local Store Marketing - directed a variety of point of purchase signage and executed programs for various market segments. Interfaced with in-house creative department as well as agencies and other vendors.• Project Management - designed a national customer acquisition program and managed it in over 900 stores. Included training employees, coordination with vendors, production of materials, tracking offers, fulfillment, reporting, and analysis. • Media Buying - negotiated space in print and online media. Measured cost effectiveness of campaigns and managed budgets, purchase orders, invoices, contracts, etc. • Analysis - analyzed and reported on quantitative business metrics including ROI, conversion rates, cost per customer, as well as performance of online and direct mail promotions, offer redemptions, web site traffic, email open rates, click-thru rates, subject line effectiveness, survey responses, etc. • Business Management - managed profit & loss, projected annual budgets including net contribution based on LY actuals and YTY variances, negotiated contracts, created and communicated corporate policy, developed new products, performed employee reviews, etc. Also Marketing Communication, B2B, Online/Web, and Direct Mail Marketing.

• Authored proposals and executed numerous grants from the Robert Wood Johnson Foundation, the St. Louis Area Agency on Aging, the National Do Something Foundation, Faith In Action, the Retirement Research Foundation, the Missouri Department of Transportation and other grantors. • Raised over $500,000 for senior citizen programs. Managed finances for all programs, grants and contracts. • Planned all public relations and special events for the Senior Center. Created, wrote, designed and edited Senior Innovations, the monthly newsletter. • Marketed granted programs to the community as an AmeriCorps*VISTA, worked with the governing board to execute plans for agency clients, forged relationships with multiple agencies, churches, funding sources and the community at large. Also produced training materials for annual AmeriCorps*VISTA conferences.• Initiated detailed fund raising; accounted for antique store, including profit and loss.

Bought print space and radio time in an agency setting for a variety of clients. Performed research, assisted with media planning, and developed relationships with external media representatives.