Michelle Scott Email and Phone Number

Forward-thinking, strategy-oriented leader with valuable experience managing PPC and branding for SaaS and CPG organizations, focused on increasing the conversions and e-commerce bottom line looking to bring process-centered and metric-driven abilities to interpret large data sets into actionable items while continuously working to empower teams to improve internal processes and focused on long-term targets. Google Ads, Google Analytics, Google Suite, Microsoft Suite, CRM, Adobe Creative Suite, social media, Instagram, Website Management, FacebookWHAT DO I BRING?⭐️Created the SOP framework for teams to standardize the campaign build process for launching new digital advertising campaigns.⭐️Planned and executed product photoshoots, demos, and product videos, from start to finish, including the brand presence at the Paddle Sports Retailer trade show. ⭐️Collaborated with Google partners’ team to deliver search industry trends to clients.⭐️Provided monthly performance reports to team members based on the vertical.⭐️Created external and internal promotional materials for the restaurant, brewery, and sponsored events. SELECTED ACCOMPLISHMENTS: ✔ Reduced credits issued to clients due to late launch by 63% and streamlined the overall build process, decreasing friction points during the build process.✔ Captured photos and videos and edited both for social media and aquaglide.com publication.✔ Reported on CPC, CTR, Conversions, and impressions.✔ Assisted the team with improving ad optimization scores in Google.✔ Designed the Sol Power Pilsner sell sheet and 4 other beer variety sheets for the company’s brand redesign.ADDITIONAL SKILLSKPIs | Sales | Guiding | Analytics | Campaigns | Ecommerce | Marketing | Reporting | Wholesale | Management | Operations | Paid Media | Advertising | Marketplace | Promotional | Change Agent | Interpreting | Market Share | Digital Media | Merchandising | Media Strategy | Brand Marketing | Digital Content | Email Marketing | Marketing Plans | Site Operations | Content Creation | Content Strategy | Drive Engagement | Media Management | Digital Marketing | Display Marketing | Marketing Strategy | Marketing Leadership | Multi Million Dollar | Business Administration | Optimization Techniques | Adept | Monitor | Written | Creative | Managing | Planning | Influence | Inspiring | Strategic | Leadership | Collaborate | Influencing | Communicator | Problem Solving | Inspiring Others