Delivering effective advertising and marketing strategies has also transformed over the past two years. Boczonadi thinks some of the changes in consumer behavior might be short-term, but other shifts in the car buying experience are here to stay.“I think where we’ll see that long-term success is with dealers who are really focusing on the lifetime value of the customer and nurturing those relationships throughout the buying and servicing cycle,” explains Boczonadi.Non-traditional players like Carvana or CarMax are all over TV. They’re taking advantage of loyalty and the changing consumer behavior while also getting their value proposition out to market. This messaging is often at the expense of the traditional car dealer, adds Boczonadi.

- Lead OEM and strategic partner relationship to plan, execute, and drive implementation of new programs, processes, systems, and techniques.- Train and operationalize sales programs across enterprise departments. - Identifies revenue opportunities cross departments with focus on advanced solutions and enterprises scale partnerships.- Provides support and consulting for analytic and data tools through program leadership, strategic partnerships, and auto recommendations.

Agency 720, an Omnicom company, is an independent full service retail agency servicing the Chevrolet Local Marketing Association business across the county.• Worked remotely from Denver on accounts in the southeast and northeast USA• Responsible for filling day to day responsibility (see below) of temporarily vacant Account Director role while ensuring client confidence during transition

•Strategically planned advertising and promotional plans for Chevrolet Local Marketing Associations (LMA) across the southeast including broadcast, digital, social, print, direct mail, and promotional events •Daily interaction with clients to review strategic recommendations, creative, media, and performance metrics •Improved integration of corporate marketing efforts and translated programs to independent retailer level •Developed market specific campaigns for regional retailers to support individual initiatives

•Oversaw budgets and distribution of funds for advertising initiatives, local media opportunities, and delivery of added value •Examined regional and national sales and inventory data and ensured the alignment of brand and retail marketing strategies •Researched and vetted vendors to help expand the agency’s offerings and fit client needs •Mentored and trained junior Account Managers on agency philosophy, client education, and automotive advertising

• Supported Senior Account Director in planning, development, and execution of all advertising for the southeast Chevrolet LMAs • Led work start meetings with creative and production teams to fulfill production requests • Managed internal spreadsheets to track spot production, ID codes, air approvals, and media spend • Gathered, interpreted, and presented market research using Polk, Nielson, Motor Trend, and internal sales reports • Managed and forecasted multiple LMA budgets and ensure client approval on all expenses

• Acted as liaison between external accounts and internal departments by managing accounts and cultivating repeat business • Managed corporate and social accounts by providing unparalleled customer service and maintaining client satisfaction • Configured 20,000 sq. feet of meeting space and 241 guest rooms to maximize hotel selling potential • Assisted with bidding, creating proposals, and executing contracts for citywide conventions • Managed over $1.2 million annually in event and guest room execution • Chaired the “Green Committee”, working to enhance the hotel’s sustainability initiatives and reduce environmental impact

“Own Your C” Campaign - A CDPH tobacco prevention campaign empowering youth to make positive choices and voice their opinions through events, sponsorships and social media.• Managed statewide mobile tour with 100 plus activation days • Oversaw event staff, commercial vehicle, display properties, inventory, promotional items, and travel arrangements • Responsible for all new media outlets related to the program on social media sites geared to capture youth audience • Created content for Own Your C 2.0 website, winner of 2009 MIXX Award and 2009 MAX Award Finalist • Generated post-event reports, as well as primary and secondary market research to agency supervisors and clients

A major regional agency which provides print, radio, TV, outdoor and interactive media advertising as well as public relations services to clients including Colorado Tourism, CDOT, Colorado Restaurant Association, and Centura Health.-Collaborated with team to draft news releases, media kits and written materials for a variety of clients-Coordinated and managed special events, conferences, and client meetings-Researched industry trends, new clients, media coverage, and new media-Prepared campaign entries for eventual winners of the 2008 Colorado Gold Pick Awards