Michelle Sheffield

Michelle Sheffield Email and Phone Number

Marketing and Communications Manager @ Arndell Anglican College
Sydney, NSW, AU
Michelle Sheffield's Location
Greater Sydney Area, Australia
Michelle Sheffield's Contact Details

Michelle Sheffield personal email

About Michelle Sheffield

I am a dedicated marketing professional with 20 + years experience across both product and service based organisations. My specialty is helping organisations to develop, implement and evaluate successful marketing strategies and associated promotional campaigns using traditional, digital and social media platforms in order to drive reach, engage customers and generate strong leads. I do this by identifying opportunities for the organisation to foster relationships and build true connections with their ideal client therefore positioning them as top of mind and a leader within their industry. What is unique about my approach to marketing is that I am passionate about storytelling via the use of social media platforms. I believe that every organisation has a story to tell, a reason for its existence that their ideal client is waiting to hear and connect with. By allowing people behind the scenes, connecting with the personnel more intimately, providing real value with topical hints and tips coupled with case studies and testimonials we can develop true and lasting relationships that will lead to real bonds, create raving fans and followers and position the organisation top of mind.

Michelle Sheffield's Current Company Details
Arndell Anglican College

Arndell Anglican College

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Marketing and Communications Manager
Sydney, NSW, AU
Michelle Sheffield Work Experience Details
  • Arndell Anglican College
    Marketing And Communications Manager
    Arndell Anglican College
    Sydney, Nsw, Au
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  • Arndell Anglican College
    Engagement Officer (Marketing & Communications)
    Arndell Anglican College Aug 2023 - Present
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  • Self Employed
    Freelance Marketing Strategist
    Self Employed Sep 2016 - Present
    Sydney, Australia
    Developing and executing high level marketing strategies and key promotional campaigns in order to drive reach, engage customers and generate leads for a number of clients across varied industries such as property, housing and real estate markets, finance and accounting, local serviced based businesses, health and wellness industries. • Developed a number of websites including Search Engine Optimisation to assist in generating new leads,• Implemented a CRM to nurture existing client base and streamline marketing and communication activities and engage existing clientele,• Development of new branding and associated marketing collateral to assist in the creation of the firm’s new brand voice and strengthen their overall market positioning,• Identifying and implementing various email marketing sales funnels using HubSpot, MailChimp and ConvertKit email platforms,• Creating monthly social media content plans including graphics using Canva and Adobe Creative Suite and reviewing associated analytics including Google Analytics,• Producing and managing briefs for end to end with associated third parties.
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  • Allam Property Group
    Project Coordinator
    Allam Property Group May 2017 - Aug 2018
    Penrith, Nsw Austral
    • Implementation and customisation of a new company wide Customer Relationship Management system (CRM) utilising ProeprtyBase and SalesForce, a 12 month long project, and• Fostering relationships to ensure the success of the new system which relied mostly on ensuring staff from all departments were included in the development and implementation of the new CRM and felt their ideas or concerns would be taken into consideration when raised. The launch was successful with all staff members utilising the new CRM from day one, even staff who had refused prior to the launch.
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  • Celestino Pty Limited
    Senior Marketing Coordinator
    Celestino Pty Limited Jan 2017 - Apr 2017
    Pendle Hill, Nsw Australia
    • Sole Marketing Coordinator for the organisation’s largest land development,• Management and reporting of a multimillion-dollar marketing budget,• Liaising with key industry builders and designing a campaign centered around the largest release of house and land packages in the region, 140 homes, and• Brief and interview organisations to deliver the community welcome program for residents as they move into their new homes.
  • Landcom
    Project Marketing Coordinator & Project Marketing Manager (Acting 12 Mths Jan 2012 - Dec 2012)
    Landcom Jun 2008 - Sep 2016
    • Working together with internal departments and external advertising agencies to develop, implement and evaluate innovative and relevant promotional campaigns to drive customer enquiry levels and sales rates across NSW,• Leading a team of 3 marketing coordinators, during a 12-month period (as Acting Project Marketing Manager, to develop and deliver the marketing strategy, budget, sales centre fit out and launch campaign of 6 new projects while maintaining the marketing needs of 10 existing projects, the largest number of active developments at one time,• Considered a senior member of the team, which included managing both Sales and Project Marketing teams when the Sales & Project Marketing Director was absence for extended periods,• Formulation of marketing strategy for strategic and complex projects and responsibility for the successful launch and marketing program of Landcom’s first 21st Century Living Project, Thornton (Penrith) within extremely tight timeframes, and • Awarded Landcom’s Most Valued Player two years running in 2012 and 2013, as voted by my peers.
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  • Allam Property Group
    Marketing Coordinator
    Allam Property Group Apr 2006 - Jun 2008
    Penrith, Nsw Australia
    • Developing and implementing successful marketing campaigns that maintained consistent lead levels and sales rates during the housing market downturn in late 2007 and 2008, and• Working closely with the CEO and other senior managers on a daily basis to deliver the marketing strategy across 5 active projects.
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  • Matthewsfolbigg Lawyers
    Marketing Coordinator
    Matthewsfolbigg Lawyers Oct 2005 - Apr 2006
    Parramatta, Nsw Australia
    Delivery of the pre-determined marketing program for the firm and working with the Firm’s Partners to deliver newsletters, promotional material and special events aimed at Legal and Accounting staff learning continuation.
  • Fm Integrated Pharmacy Services
    Marketing Coordinator
    Fm Integrated Pharmacy Services Feb 2005 - Oct 2005
    Sydney, Australia
    Liaising with a number of independent Pharmacies across NSW to develop a centralised and cost-effective promotional campaign calendar for these pharmacies. Delivery of a quarterly “specials” catalogue including design, print and distribution and management of a centralised loyalty program for these pharmacies similar to the ones the larger franchise pharmacies such as Soul Pattersons loyalty club.
  • Workdirections
    Marketing Coordinator
    Workdirections Jan 2003 - Feb 2005
    Parramatta, Nsw Saustralia
    Working with the centralised marketing department located in QLD, I was responsible for implementing the marketing strategy to attract and retain job seekers for 15 job network locations across Sydney.
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  • Parker Hannifin
    Marketing Services Officer
    Parker Hannifin Jan 2002 - Dec 2002
    Castle Hill, Nsw Australia
    Analysing pricing, product and distribution channels for various products within the hose and hydraulics industry and providing point of sale material for the product departments. Coordinating the attendance for the organisation at industry tradeshows.
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Michelle Sheffield Skills

Direct Marketing Online Marketing Brand Development Digital Strategy Media Relations Corporate Communications Digital Marketing Advertising Integrated Marketing Strategic Planning Online Advertising Internal Communications Marketing Event Management Market Analysis Social Media Marketing Email Marketing Public Relations Marketing Communications Marketing Strategy Brand Management

Michelle Sheffield Education Details

Frequently Asked Questions about Michelle Sheffield

What company does Michelle Sheffield work for?

Michelle Sheffield works for Arndell Anglican College

What is Michelle Sheffield's role at the current company?

Michelle Sheffield's current role is Marketing and Communications Manager.

What is Michelle Sheffield's email address?

Michelle Sheffield's email address is sh****@****hoo.com

What schools did Michelle Sheffield attend?

Michelle Sheffield attended Western Sydney University, The Recipe For Seo Success By Kate Toon.

What skills is Michelle Sheffield known for?

Michelle Sheffield has skills like Direct Marketing, Online Marketing, Brand Development, Digital Strategy, Media Relations, Corporate Communications, Digital Marketing, Advertising, Integrated Marketing, Strategic Planning, Online Advertising, Internal Communications.

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