Transitioned to global director role in 2022 in recognition of progressively increasing global responsibilities.

Serve as sole creative resource accountable for development and execution of all creative design services at global organization with up to 20 vertical product segments, including pharmaceuticals, health and wellness, food and beverage, personal care, coatings, construction, and energy, as well as corporate, functional, and facilities divisions. Provide strategic leadership and workflow management for 8 separate global agencies and freelance design partners supporting design and production of brochures, print and digital ads, videos, iconography projects, social media campaigns, brand collateral, and product packaging initiatives as well as assets for 50 annual industry trade shows.Direct end-to-end internal processes supporting company’s custom photography, lead ideation, development, production, styling, and art direction of photo shoots and retouching of ~100 photos annually. — Realized 30% increase in team efficiency by establishing project management infrastructure and standard operating procedures (SOPs). Developed, manage, and maintain software platform used to onboard, track, and administer creative projects; trained and onboarded internal partner teams.— Enabled cohesive expression of company’s new branding across business segments and organizational functions by developing brand standard guidelines and 200-page brand reference guide. Created training materials and conducted training for all agency partners and internal stakeholders.

Oversaw design and production of annual and supplemental product catalogs for wholesale printed apparel distributor, providing work direction for up to 10 internal and external designers. Provided art direction for 30–40 complex on- and off-figure merchandise photo shoots per year to support website, editorial, and catalog publications; managed $1M annual budget and directed workflow of 15-person photography staff. Led end-to-end design, development, and production of business-to-business (B2B) and business-to-customer (B2C) multimedia campaigns, including user experience (UX) strategy and user interface (UI) design, working with 40 separate apparel brands including Champion, Adidas, Hanes, Bella+Canvas, and Under Armour.— Realized 40% reduction in photography expenses by developing effective budget tracking system and purposefully restructuring photo shoot scope and planning strategies. — Transformed culture, improved morale, and increased productivity of photography team by gaining trust and revitalizing staff through diplomatic leadership, clear communication, and empowerment.

Conceptualized, developed, and coordinated production of annual and supplemental product catalogs ranging from 24 to 500 pages for wholesale apparel distributor. Generated creative marketing campaigns for product lines and collections that spanned print, digital, and direct mail promotional kits and programs. Designed custom graphics for silkscreen and embroidery apparel applications.

Delivered design and production services to branding and design agencies such as Opus Brand Strategies and Eggz, Inc. while directly supporting creative design needs for Bodek and Rhodes as well as Delaware River Waterfront Corporation. Created and produced advertising campaigns, billboards, websites, catalogs, and brochures.

Conceptualized, crafted, and produced all aspects of marketing and advertising campaigns for broad client base, including websites, radio and television ads, outdoor signage, trade show assets, logos, brochures, and catalogs. Owned end-to-end client relationship with Delaware River Waterfront Corporation, delivering web and email marketing campaigns, indoor and outdoor signage, and annual event brochures. Collaborated with digital developers to create and optimize user UI / UX journeys, establish information architecture, and maximize content design; trained client organizations on use of content management systems (CMS).