Michelle Shermer Email & Phone Number

Wayzata, Minnesota, United States

 Develop customer marketing plans for branded and private label product launches to grow overall business profitability.  Execute customer promotions, campaigns, in-store merchandising, training, and events to capture additional in store market share for our top Emerald Customers. Lead go-to-market customer marketing strategy for a new branded Nutrena.

Wayzata, Minnesota, United States

 Lead and managed over 100 projects, launching over 500 new products, while working with marketing, sales, R&D, supply planning, demand planning, pricing, formulation, plant operations, and customers for an on-time launch, estimating $56M in profit margin.  Lead strategy and execution for the Nutrena re-branding initiative by influencing and partnering.

Wayzata, MN

 Lead and managed over 80 New Product Solutions by collaborating with cross-functional teams.  Analyzed innovation portfolio performance and financial results for branded and customer private label projects to deliver strategic insights and present recommendations to the Retail Leadership Team monthly.  Developed and launched repeatable project template.

Greater Minneapolis-St. Paul Area

 Managed and lead the global team for olefin-based technology projects for on-time commercialization presenting to executive leadership through the stage gate process. Led the market plan and go-to-market strategy for 15 strategic initiative projects in the Americas achieving corporate goal of 25% of total revenue through new product innovations..

Greater Minneapolis-St. Paul Area

 Analyzed and quantified new and existing markets by providing market sizing, competitive intelligence, customer segmentation, and key success factors enabling executive decisions on market entries.  Managed relationships with external marketing vendors to qualify and negotiate various marketing tools and global reports to support 15 business units in.

Greater Minneapolis-St. Paul Area

 Supported and trained 185 SalesForce.com users on use, adoption, and engagement. SalesForce.com administrator supporting channel directors, sales team, technical team, and global SFDC team.  Managed and analyzed Innovation Portfolio Pipeline and presented monthly to North America Leadership Team and quarterly to the Operation Leadership Team. .

Greater Minneapolis-St. Paul Area

 Managed all aspects of order cycle ensuring customer satisfaction for the Northeast Territory supporting 9 Territory Managers, 2 Technical Area Managers, and 460 customers to achieve sales growth initiatives.  Promoted and trained customers on all ecommerce tools and solutions, including e-Store and invoice presentment.  Implemented SharePoint site for.

Minneapolis, MN

- Developed start-up company through Entrepreneurship in Action class creating Quarantine duffel bags. Attained break-even in less than four months of operations.- Lead marketing team in developing market research, brochures, banners, and press releases.- Created sales leads and achieved sales goal of selling more than 135 duffel bags.

Assist University of Minnesota students with emergency loans from $100-$1000. Analyze and manage loan documents and applications for approval within a 24-hour time frame.

Raise $85,000, an increase of 13%, for 2009 Arthritis Walk through collaboration with committee members in strategizing and organizing event details and securing donations.Plan and lead Kids Zone for annual walk and recruit local celebrities for entertainment.

Shoreview, MN

- Co-led the rollout of the SharePoint System to 6 departments and 21 other countries.- Lead user training for the International Development Division’s global staff, demonstrating site functionality and effective capabilities. - Created step-by-step training manual on SharePoint tolls and functionalities.

Organized and managed data entry for accounts payable and cost accounting. Prepared excel spreadsheets for cost accounting and general accounting.

Organize and manage data entry for accounts payable, cost accounting, and general accounting.Develop, analyze, and organize excel spreadsheet for labor reporting.

Bachelor Of Science, Business; Marketing And Entrepreneurial Management

Activities and Societies: Entrepreneurship Club, Alpha Omicron Pi Sorority, Twin Cities Arthritis Walk Executive Committee

Study Abroad, Tourism And Recreation Management