Michelle Shermer Email & Phone Number

Wayzata, Minnesota, United States

 Develop customer marketing plans for branded and private label product launches to grow overall business profitability.  Execute customer promotions, campaigns, in-store merchandising, training, and events to capture additional in store market share for our top Emerald Customers. Lead go-to-market customer marketing strategy for a new branded Nutrena dog food launch achieving $777K in profit margin in the first 6 months.  Plan and execute national branded pet promotions to the sales and marketing team to drive overall branded pet growth, which accounts for $5.1M in profit margin.  Create customer and sales support materials including presentations, flyers, sales sheets, and communication 1-pagers for successful execution.  Create monthly newsletters for the sales field representatives’ team to keep them informed on the top priorities at our top Emerald Customers.

Wayzata, Minnesota, United States

 Lead and managed over 100 projects, launching over 500 new products, while working with marketing, sales, R&D, supply planning, demand planning, pricing, formulation, plant operations, and customers for an on-time launch, estimating $56M in profit margin.  Lead strategy and execution for the Nutrena re-branding initiative by influencing and partnering across all marketing teams, including brand strategy, media strategy, event planning, go-to-market strategy, as well as updating all Nutrena branded packaging and marketing collateral with a $1.5 million budget. Managed and supported the development of the brand strategy and marketing plan for a new premium equine product line which generated over $2.5M in profit margin the first year, 30% over forecast. Lead and managed 3rd party design agencies, sales, and strategic customers to create and design private label packaging and marketing assets to drive customer sales growth. Implemented project management and marketing proofing software across our business creating efficiency and reduce errors on marketing materials, with an estimated savings of $500K in the first year. Implemented Portfolio Management Review (PMR) process throughout our business, reporting on the innovation portfolio, strategic initiatives, and financial metrics of newly launched products to the Retail Leadership Team monthly.

Wayzata, Mn

 Lead and managed over 80 New Product Solutions by collaborating with cross-functional teams.  Analyzed innovation portfolio performance and financial results for branded and customer private label projects to deliver strategic insights and present recommendations to the Retail Leadership Team monthly.  Developed and launched repeatable project template for U.S. Retail Business, which improves processes, communication, and accountability through the phase gate process from ideate through implementation. Designed retail project prioritization database highlighting business impact to help drive business decisions. Trained 6 project managers on the NA retail project process and helped implement the process within their business teams.

Greater Minneapolis-St. Paul Area

 Managed and lead the global team for olefin-based technology projects for on-time commercialization presenting to executive leadership through the stage gate process. Led the market plan and go-to-market strategy for 15 strategic initiative projects in the Americas achieving corporate goal of 25% of total revenue through new product innovations. Conduct selected market research projects for new and developing markets to support decisions for market entry and exit, technology development, and potential strategies. Support the 5 year Strategic Plan to grow the America’s Hygiene Division generating $150 Million in revenue annually. Partnered with marketing communications, agencies, and top industry experts, to develop global media plans and marketing materials for advertisements, editorials, trade shows, and digital media in South America, Europe, Asia Pacific, and North America, with a $350k budget. Created a sales toolbox and manage daily project requests for the Americas Hygiene Team including presentations, sales sheets, videos, and market updates for key clients which include Proctor & Gamble, Kimberly Clark, Johnson & Johnson, SCA, Unicharm Provide weekly insight on market needs and trends to the Global Hygiene Team including competitive intelligence, key customers, suppliers, patents, and events. Selected to help manage implementation and training of company-wide SAP ERP system related to customer service and logistics.

Greater Minneapolis-St. Paul Area

 Analyzed and quantified new and existing markets by providing market sizing, competitive intelligence, customer segmentation, and key success factors enabling executive decisions on market entries.  Managed relationships with external marketing vendors to qualify and negotiate various marketing tools and global reports to support 15 business units in global regions. Selected to be on new business development team creating an automated process to report regional innovation portfolio projects and financials to global and regional leadership teams.  Coordinated global strategic planning process by consolidating input, analyzing market growth, and develop customer market strategies.

Greater Minneapolis-St. Paul Area

 Supported and trained 185 SalesForce.com users on use, adoption, and engagement. SalesForce.com administrator supporting channel directors, sales team, technical team, and global SFDC team.  Managed and analyzed Innovation Portfolio Pipeline and presented monthly to North America Leadership Team and quarterly to the Operation Leadership Team.  Provided oversight and collaboration with project teams on 150 innovation projects through the Stage Gate process and helped support and guide business decisions. Selected for the Americas Improvement Plan Team, improving front-end planning and reducing new product development timelines for Innovation and Stage Gate processes.

Greater Minneapolis-St. Paul Area

 Managed all aspects of order cycle ensuring customer satisfaction for the Northeast Territory supporting 9 Territory Managers, 2 Technical Area Managers, and 460 customers to achieve sales growth initiatives.  Promoted and trained customers on all ecommerce tools and solutions, including e-Store and invoice presentment.  Implemented SharePoint site for the North America Customer Service Department.

Minneapolis, Mn

- Developed start-up company through Entrepreneurship in Action class creating Quarantine duffel bags. Attained break-even in less than four months of operations.- Lead marketing team in developing market research, brochures, banners, and press releases.- Created sales leads and achieved sales goal of selling more than 135 duffel bags.

Assist University of Minnesota students with emergency loans from $100-$1000. Analyze and manage loan documents and applications for approval within a 24-hour time frame.

Raise $85,000, an increase of 13%, for 2009 Arthritis Walk through collaboration with committee members in strategizing and organizing event details and securing donations.Plan and lead Kids Zone for annual walk and recruit local celebrities for entertainment.

Shoreview, Mn

- Co-led the rollout of the SharePoint System to 6 departments and 21 other countries.- Lead user training for the International Development Division’s global staff, demonstrating site functionality and effective capabilities. - Created step-by-step training manual on SharePoint tolls and functionalities.

Organized and managed data entry for accounts payable and cost accounting. Prepared excel spreadsheets for cost accounting and general accounting.

Organize and manage data entry for accounts payable, cost accounting, and general accounting.Develop, analyze, and organize excel spreadsheet for labor reporting.

Bachelor Of Science, Business; Marketing And Entrepreneurial Management

Activities and Societies: Entrepreneurship Club, Alpha Omicron Pi Sorority, Twin Cities Arthritis Walk Executive Committee

Study Abroad, Tourism And Recreation Management